John Aspinall’s Post

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Brand Evangelist at PickFu | Data Driven Decisions | Productivity Nerd | Host @ The PickFu Podcast | Canva Addict | CTR GOAT

Want more sales on Amazon? More people need to buy your product. That’s a given and universally understood. But how do you get them to buy your product? What is the flow or journey of the purchase? Let’s break it down. Impressions → Clicks → Add to Cart → Purchase ICAP. Impressions: ⤷ Controlled with more ads ⤷ Controlled with better SEO Clicks: (CTR) ⤷ Controlled by main image ⤷ Controlled by title & price Add to Carts: (CVR-ish) ⤷ Controlled by listing content ⤷ Controlled by A+ content Purchases: (CVR) ⤷ No control. Once someone adds it to the cart, your job is over as there is nothing you can do. Focus your energy and efforts on the things you can control from the above flow. If you need help, here’s my master list of people who can help you out. Have a great weekend, LinkedIn. Impressions: ⤷ Advertising - Destaney Wishon - Elizabeth Greene - Ritu Java - Abe C. Chomali - Isaac Gross ⤷ SEO - Emma Schermer Tamir - Steven Pope - Mina Elias Clicks: ⤷ Creative - Marknology - Daniela Anavitarte Bolzmann ⚡ - buffaBRAND Marketing - PickFu 😇 ⤷ Pricing - Luke McGinnis - Trellis - Chad Rubin - Profasee - Atom11 Add to Carts: ⤷ A+ Content - Nectar - Canopy Management - Velocity Sellers - PickFu 😇😇 - Share It Studio - Marketing Agency for Amazon Sellers Purchases? ⤷ You’re on your own. But here are some good folks to listen to for overall business advice. - Kevin King - Ian Sells - Scott Needham - Sean Riley - Brandon Bastin - Bradley Sutton - Max Sigurdson-Scott - Jed Rawson 🐐 - Jeffrey Cohen

Elizabeth Greene

Amazon Ads Done Right. Struggling to grow? Find out why with a free audit | Co-founder @ Junglr

6mo

Yup, ads = traffic 110% 🙌

Noemi Bolojan

Helping 6 and 7-figure brands double their sales on Amazon with PPC Ads I Co-Founder ScaleWave.io | Core values: Obsess Over Customers I Elevate I Iterate I🔸Amazon Verified Partner

6mo

Ensuring you still have a listing to bring people to ⤷ Chris McCabeVanessa HungRich Goldstein Separate from competitors ⤷ Izabella Ritz Advantage to Stay in stock ⤷ Dima KubrakVladi GordonSoStocked.com PS. Cause it’s all in vain when out of stock 😇

Steven Pope

$1.2-Billion managed - MyAmazonGuy.com Agency Founder - Leveling Up Amazon Brands thru CTR PPC SEO Catalog Troubleshooting Trademarks Refunds | Amazon FBA Thought Leader

6mo

I love me some ICAP. Impressions and Clicks easier to grow on Amazon.

Abe C. Chomali

I help brands and sellers scale on Amazon with effective PPC and SEO. Founder of XP Strategy. Over 30 years of experience in Marketing and Sales. Over $300 million in sales driven for myself and my clients.

6mo

Post Add-to-cart can be influenced with certain retargeting ads I believe. I'll concede that I haven't had to think about that part in a hot minute

Gabriel Cáceros

Amazon Ads | Walmart Connect | Remote Teams | btr media alumni

6mo

You can analyze everything from impressions to purchases through SQP 😳

Emma Schermer Tamir

E-Commerce Branding Strategy & Copywriting | Professional Speaker Shaping the Future of Global Brands

6mo

Thank you for the shout out!

Daniela Anavitarte Bolzmann ⚡

🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies

6mo

Great share 🙌🏾

Izabella Ritz

Helping You Find, Validate, and Launch Your Next 6-7 Figure Amazon Product 🚀 | Mitigating Risks by Up to 90% | Consulting only if I deliver ROI | Founder of Ritz Momentum

6mo

John Aspinall you forgot people that put Pickfu at almost every single newsletter;) just saying

Jake Zaratsian

Video Lead @ Jungle Scout | Amazon PPC Consultant

6mo

As the kids say, that's ICAP 🧢 haha awesome stuff John!

Corey D. Brown 🦬

eCommerce Growth Coach | Verified Partners of Amazon, Walmart, & Shopify

6mo

Appreciate the love John Aspinall!

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