Want more sales on Amazon? More people need to buy your product. That’s a given and universally understood. But how do you get them to buy your product? What is the flow or journey of the purchase? Let’s break it down. Impressions → Clicks → Add to Cart → Purchase ICAP. Impressions: ⤷ Controlled with more ads ⤷ Controlled with better SEO Clicks: (CTR) ⤷ Controlled by main image ⤷ Controlled by title & price Add to Carts: (CVR-ish) ⤷ Controlled by listing content ⤷ Controlled by A+ content Purchases: (CVR) ⤷ No control. Once someone adds it to the cart, your job is over as there is nothing you can do. Focus your energy and efforts on the things you can control from the above flow. If you need help, here’s my master list of people who can help you out. Have a great weekend, LinkedIn. Impressions: ⤷ Advertising - Destaney Wishon - Elizabeth Greene - Ritu Java - Abe C. Chomali - Isaac Gross ⤷ SEO - Emma Schermer Tamir - Steven Pope - Mina Elias Clicks: ⤷ Creative - Marknology - Daniela Anavitarte Bolzmann ⚡ - buffaBRAND Marketing - PickFu 😇 ⤷ Pricing - Luke McGinnis - Trellis - Chad Rubin - Profasee - Atom11 Add to Carts: ⤷ A+ Content - Nectar - Canopy Management - Velocity Sellers - PickFu 😇😇 - Share It Studio - Marketing Agency for Amazon Sellers Purchases? ⤷ You’re on your own. But here are some good folks to listen to for overall business advice. - Kevin King - Ian Sells - Scott Needham - Sean Riley - Brandon Bastin - Bradley Sutton - Max Sigurdson-Scott - Jed Rawson 🐐 - Jeffrey Cohen
Ensuring you still have a listing to bring people to ⤷ Chris McCabe ⤷ Vanessa Hung ⤷ Rich Goldstein Separate from competitors ⤷ Izabella Ritz Advantage to Stay in stock ⤷ Dima Kubrak ⤷ Vladi Gordon ⤷SoStocked.com PS. Cause it’s all in vain when out of stock 😇
I love me some ICAP. Impressions and Clicks easier to grow on Amazon.
Post Add-to-cart can be influenced with certain retargeting ads I believe. I'll concede that I haven't had to think about that part in a hot minute
You can analyze everything from impressions to purchases through SQP 😳
Thank you for the shout out!
Great share 🙌🏾
John Aspinall you forgot people that put Pickfu at almost every single newsletter;) just saying
As the kids say, that's ICAP 🧢 haha awesome stuff John!
Appreciate the love John Aspinall!
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