Jasper Morris🔗’s Post

Outreach is arguably the most difficult part of the guest posting process. I've watched countless companies struggle with this— They… - Blast generic pitches to random sites - Limit themselves to their industry …then wonder why no one responds. To be as efficient as possible, you *must* remove all hidden costs for potential collaborators. ⚡ This means identifying prospects who… - Have enough authority to boost your traffic and SEO - Have audiences would value your content You could reach out to totally different types of brands, as long as their audiences are interested in your offerings. Look at the collaboration between tech companies offering health-tracking wearables and exercise gyms. Technology and weightlifting are completely different… …but the collaboration works beautifully because there's a crossover in customer interest. 🔎 Finding the right size partner matters too— Ultra-popular sites rarely respond to guest post requests. Unknown ones might say yes, but they're the least likely to help you. You want companies ahead of you in brand awareness — but not by too much. 📧 Now, your outreach makes or breaks the opportunity. Compare these proposals: "Hello, I really like your company. I have a similar brand, and I'd love to collaborate with you and write a guest post for your blog. Are you interested?" Versus… "Hello, my name is John and I started [X Company]. We create animal cruelty-free skincare products. Since your blog is dedicated to fighting animal cruelty, I'd love the opportunity to write a guest post for you. We have a considerable following, and I know your readers would appreciate our contribution to your blog. I've attached a draft of the post below for you to review." In the latter email, all the communication and legwork has been eliminated. ✅ Right from the get-go, you know… - What the inquiring company does - How they'd contribute to your blog …and you can even read the potential guest post as soon as you open the email. 🔗 One more critical step that most forget: Ask the site owner to build internal links to your guest post. This prevents it from becoming an orphan page and maximizes its SEO value. This is how you build real, fruitful relationships with other brands— And you never know where genuine collaboration could lead you down the line.