Jason Hauer’s Post

As we venture deeper into the age of Applied AI, a significant transformation in our organizational structures and roles is not just beneficial but necessary. The traditional capabilities we've relied on for years—such as campaign management, content creation, seasonal and demand marketing, and customer marketing—are ripe for innovation. Imagine the potential of replacing these conventional functions with teams organized by geography, yet united in their specialization across critical areas: data sourcing, exploratory analysis, data preparation, and model creation. These teams would collaborate closely with deep domain experts in fields like retail, consumer acquisition, and social media. The key advantage? These experts bring to the table an intrinsic understanding of the right questions to ask of the data, enabling a more nuanced and effective approach to marketing strategies. A shift like this can streamline omnichannel operations and enhance the relevance and impact of our marketing efforts. #AppliedAI #OrganizationalChange #FutureOfWork #DataDrivenMarketing

🚀 Attended an insightful industry talk by Manikanth Epari, CEO of Reveza 🚀 I had the incredible opportunity to attend a session led by Manikanth Epari, whose deep expertise in the retail landscape provided invaluable takeaways for anyone in the industry. During his talk, Manikanth highlighted the shift in consumer behavior— emphasizing how evolving expectations are pushing the demand for seamless, personalized experiences. 📊 As consumers become more discerning, understanding and anticipating their needs is critical for staying competitive. Key insights from the session: 1️⃣ Consumer Behavior Evolution: The growth of personalization has created a new landscape where consumer expectations are higher than ever before. People now expect tailored experiences that cater to their individual preferences. 2️⃣ The Power of Technology:Manikanth emphasized how we can harness AI, automation, and data analytics to track and understand consumer behavior, including buying patterns and historical preferences. This data not only helps us improve customer interactions but also allows businesses to build more meaningful and lasting relationships with their customers. The talk was a powerful reminder that staying ahead in retail means continuously tracking and adapting to consumer behavior trends using the latest technology. It’s about connecting the dots between consumer needs and delivering exceptional, personalized experiences that truly resonate. Thank you, Manikanth Epari, for sharing your expertise! 🙏 #RetailInnovation #ConsumerBehavior #PersonalizedExperience #AI #Automation #CustomerExperience #TechnologyInRetail #Leadership #Reveza

🚀 Unlock Central Brand Insights (CBI) - a tool developed by Loxias AI, relying on market-leading data sources such as Brandwatch and making Real-Time Monitoring and decision-making more agile! In today's fast-paced digital world, understanding the pulse of your market has never been more critical. CBI not only tracks the public conversation around your industry, but also provides valuable insights that can drive proactive business strategies. 🔍 Main Features: Stay informed about emerging trends, customer opinions and relevant discussions as they happen. Analysis: Share of Voice, Brand Health Indicator (based on a proprietary methodology) and Brand Persona Analysis. 📈 Discover not only what is being said, but also the emotional tone behind the conversations, enabling a more accurate response to market needs. 💡 Plus: Reporting... receive actionable insights through detailed reports tailored to your brand's specific needs. 📞 Interested in taking your monitoring strategy to the next level? #socialistening #monitoring #marketingstrategy #performance #brandhealth

One big challenge for retailers and brands today is building an effective relationship where customer insights are shared seamlessly and brand campaigns deliver measurable results. Without the right tools, aligning on data and executing successful campaigns can be a complex and time-consuming process.⏱ At Sift Lab, we’ve designed a solution that simplifies and automates these processes using AI. Here’s how we help: ✅ Automated Customer Insights: Gain deep, AI-driven insights into customer behavior, preferences, and purchasing patterns. ✅ Brand Campaign Performance: Analyze the effectiveness of brand campaigns across different retail media channels, ensuring you hit the mark every time. ✅ Predictive AI Segmentation: Automatically create predictive brand audiences tailored for high-impact campaigns, targeted across the retailer’s media channels. ✅ Collaboration Tools: Easily share and access crucial data between retailers and brands, fostering a stronger, more effective partnership. With Sift Lab, you can ensure that every brand campaign is data-driven and results-focused, maximizing impact and driving growth.💥 Ready to transform your brand-retailer collaboration? Discover more about what Sift Lab can do for you here: https://lnkd.in/diURzmWr #RetailMedia #CustomerInsights #AI #BrandCampaigns #SiftLab #DataDrivenMarketing #RetailTech

In today's rapidly evolving business landscape, understanding consumer behavior is more critical than ever. Recent trends highlight how data-driven insights can transform decision-making processes for business leaders and marketing professionals. One emerging trend is the integration of artificial intelligence in market research. Companies leveraging AI tools are not just collecting data, but analyzing it in real time to predict market shifts and consumer preferences. This proactive approach allows businesses to stay ahead of competitors and align their strategies with evolving market demands. A recent case study in the retail sector showcases how a leading brand utilized AI-driven analytics to understand changing consumer sentiments during a crisis. By implementing targeted marketing strategies based on actionable insights, they experienced a significant increase in customer engagement and sales. For professionals looking to stay competitive, embracing these advanced analytical techniques is key. Start by incorporating AI tools into your research methodologies and focus on creating more personalized customer experiences. As we navigate this data-centric era, the ability to harness insights effectively will define the success of tomorrow's businesses. #Arensic #ArensicInternational #MarketInsights #BusinessGrowth #GlobalConsulting

Understanding Consumer Behavior with AI-Driven Insights In a rapidly evolving retail landscape, understanding consumer behavior is essential for effective pricing strategies. AI provides invaluable insights into how customers interact with products and pricing. Here are key areas where AI makes a difference: 🔍 Behavioral Tracking: AI tools analyze customer interactions with products, allowing retailers to identify preferences and price sensitivity, leading to more informed pricing decisions. 🎉 Dynamic Promotions: Utilizing AI, retailers can craft personalized promotions that resonate with individual shopping habits, enhancing both customer satisfaction and sales. 👥 Customer Segmentation: AI-powered segmentation enables retailers to tailor pricing strategies based on distinct customer groups, maximizing engagement and conversion rates. By harnessing AI to understand consumer behavior, retailers can implement pricing strategies that not only attract customers but also foster loyalty. How is your organization adapting to consumer insights with AI? Share your thoughts! #ConsumerInsights #AI #RetailPricing #CustomerExperience #DataDriven

🚀 AI in the CPG Industry: A Game-Changer for Innovation AI is transforming the CPG landscape, driving personalized customer experiences, streamlined supply chains, and faster product innovation. 🚀 With predictive insights and automation, brands can optimize efficiency, reduce costs, and create products that truly resonate with consumers. 💡 Want to know how AI is shaping the future of CPG? Dive into our latest blog to explore actionable strategies and emerging trends that will keep your brand ahead of the curve. 🔗 Read the blog now: https://lnkd.in/ga7qBekv #AIinCPG #CPGInnovation #DigitalTransformation #SupplyChainOptimization #ConsumerEngagement #AITrends #DataDrivenDecisions #FutureOfCPG #AutomationRevolution #InnovationStrategy #InfinitiResearch 

🌟 We're glad to share our experience from the recent eMarketing.pl conference! A huge shout-out to the organizers and all the attendees for such a tremendous atmosphere. 🙌 Our COO, Alex Danchenko, delivered a presentation titled "How AI Personalization Drives Sales in eCommerce: Product Personalization, Predictive Segmentation, and Generative AI Use Cases." The audience warmly received his speech on leveraging AI to personalize customer experiences. It was an exciting day with many networking opportunities, fresh insights, and new ideas. If you missed Alex's presentation – don't worry! Very soon you'll have another chance to listen to his thoughts about ecommerce marketing.🤫 Stay tuned! 🚀 #ecommerce #personalization #aiandbusiness #customerexperience #customerdataplatform

💡 Today's Market Insight: Adapting to Rapid Change 💡 As I dive deeper into recent market trends, it’s clear that adaptability has become more crucial than ever. Businesses that embrace innovation and prioritize customer-centric approaches are standing out in a competitive landscape. 🔎 Here are a few key trends I’m seeing in market research: Customer Demand for Authenticity: Brands that focus on transparency and ethical practices are gaining stronger loyalty. Consumers want to connect with brands they trust—especially in times of uncertainty. AI and Data-Driven Decisions: More companies are adopting AI tools to analyze data quickly and refine their strategies in real time. This shift is helping businesses stay ahead by understanding customer needs and behaviors faster than ever. Social Commerce Is Growing: Platforms like Instagram and TikTok aren’t just for engagement anymore they’re where people shop. Meeting customers where they are has never been more important. I’d love to hear what trends you’re noticing in your industry and how you’re adapting to them. What strategies are helping you stay resilient and responsive to change? Let’s discuss below! 👇 #MarketResearch #BusinessGrowth #Adaptability #CustomerExperience #Innovation #TrendingNow

This will be an exciting webinar - for anyone who wants to elevate their brand. Highly recommended. #brand #webinar