I found this article very interesting as a customer of Walmart! Walmart is planning to expand their advertisement by buying the T.V. maker Vizio for $2.3 billion. Do you think this is a smart investment for Walmart? How would it impact their business? #mngt361 #expandyourbusiness
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Walmart acquires VIZIO in $2.3bn deal 🤝💵 The American global retailer has agreed to purchase the TV maker in a transaction that will see Walmart supercharge its advertising business and create a more potent rival to Amazon. Walmart currently sells ads via its physical stores and website, however, the acquirement of Vizio means that the retailer can now sell ads through streaming services on TV. Seth Dallaire, Executive VP and Chief Revenue Officer at Walmart, commented: "We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. We also believe it enables a profitable advertising business that is rapidly scaling. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week. We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment.” #Retail #Grocery #Digital #Advertising #Acquisition
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Last week I read an article which detailed Walmart’s purchasing of TV company & producer, Vizio. This move reflects Amazon's acquisition of Insignia which indicates to me that Walmart intends to invest in the advertisement-centric revenue stream which is embedded in almost all of our smart devices in contemporary society. I see this as a great move for Walmart to make, however, there is a lot of work to be done to be able to compete with Amazon's preestablished dominance in the market. https://lnkd.in/eMadHdAT #MNGT361
Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business
cnbc.com
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Interesting take on Walmart’s landmark deal for Vizio and how it can influence performance marketing and data… with Vizio smart TV’s being in roughly 20 percent of US homes and growing, it brings Walmart+ the potential capability of reaching consumers at the most granular level possible. Powerful.
Our Chief Commerce Officer Amie Owen shared some insights on Walmart’s potential acquisition of Vizio, saying the deal could “pilot innovation that can lift the rest of the industry” and cause some walled gardens to “drop their walls.” Read more in Ad Age.
What Walmart buying Vizio could mean for performance marketing and data
adage.com
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Walmart (NYSE: WMT) has been making strategic moves recently. Last week, it delighted investors by announcing a 3-for-1 stock split, and this week, it's in the spotlight again with rumors of a potential acquisition of smart TV maker Vizio. However, it's unlikely that Walmart aims to directly challenge industry leader Roku (NASDAQ: ROKU). Instead, this move seems geared towards strengthening its position in the competitive landscape against longtime rival Amazon and gaining leverage in the battle for consumer spending. #Walmart #WMT #stocksplit #Vizio #acquisition #Roku #Amazon #competition #consumer #strategy
Walmart Is Now Competing With...Roku?
finance.yahoo.com
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Walmart's is acquiring VIZIO to accelerate its advertising business. The deal gives WMT a 📺 TV operating system (more add space and content opportunity). 💵 For context, Amazon's advertising business is ~$50B (behind Google/Alphabet Inc. & Facebook/Meta), Walmart's is $3.4B. 🌟 WMT is looking to expand profit beyond selling goods. The deal highlights how important consumer data and ad space have become for retailers. Walmart' CRO Seth Dallaire: "the deal is a response to both the changing nature of Walmart’s revenue model and the television business... Streaming and internet-connected TVs have made the TV business about software, not hardware." #futureofretail #reatail #avertising #media #brands #technology #innovation https://lnkd.in/gEexnzpP
Walmart Seals $2.3 Billion Deal for TV Maker Vizio
wsj.com
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It continues to perplex me how the much of press around the Walmart / VIZIO deal is focused on Vizio’s size and place in the deal. Vizio sales are a rounding error on the beast of Bentonville’s books (less than 1%), shouldn’t there be more focus on the bigger fish? Just my HO, with 20 years of conference rooms behind it, many many off sites, quarterly business reviews, etc etc behind it #streamingwars #retailmedia #mergersandacquisition The Wall Street Journal https://lnkd.in/g3a5uyQp
Walmart-Vizio Deal Poses Risk to a Key Source of Consumer Data
wsj.com
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𝗪𝗛𝗬 is 𝗪𝗔𝗟𝗠𝗔𝗥𝗧 buying 𝗩𝗜𝗭𝗜𝗢? The recent announcement that Walmart plans to acquire Vizio for $2.3 billion prompts questions about the retailer's strategy. Why would the company purchase a consumer electronics manufacturer known primarily for its TVs? As with most major M&A deals, the reasoning runs deeper than it may first appear. While some see this as merely a move by Walmart to sell TVs taking advantage of its distribution capabilities or maybe under its own brand, the deal offers significant opportunities beyond device sales. Vizio's SmartCast OS is installed on millions of smart TVs, giving Walmart access to a huge swath of streaming consumers. This massive built-in audience represents an enticing pathway to reach shoppers through advertising and entertainment content. With Amazon's Fire TV platform giving Amazon an edge, the Vizio acquisition brings Walmart similar capabilities in a fast way. Additionally, Vizio's ad business and first-party viewer data offer Walmart new revenue streams. As the company aims to grow its fledgling advertising unit Walmart Connect, the Vizio ad stack provides a launchpad for ad offerings on streaming TV. Besides, original entertainment could become a future selling point for the Walmart+ membership program. As you can see, mergers and acquisitions are about far more than combining balance sheets. Strategic deals like Walmart and Vizio bring together capabilities and assets that can unlock new opportunities. For Walmart, this acquisition has the potential to accelerate its evolution beyond retail into a diversified media and technology company. Link in the comments 👇 #innovation #transformation #strategy #disruption
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Walmart acquires Vizio Walmart announced Tuesday it is buying smart-TV maker Vizio for $2.3 billion in a move aimed at supercharging the retail behemoth's burgeoning advertising business. Walmart's proposed offer to buy Vizio for $11.50 per share in cash is another bet on the retailer's fast-growing U.S. advertising business, where ad sales rose 22% in the quarter ended 31st Jan and is a bigger margin driver than its traditional grocery business. The acquisition of Vizio could help the retail giant build out a vast panel of connected TV users through owning and operating Vizio smart-TVs and Vizio's SmartCast operating system, giving it more space to sell ads. Walmart said it sees appeal in Vizio's growing device ecosystem and its Smart TV operating system, SmartCast, which has amassed over 18 million active accounts — growing by roughly 400% since 2018. Analysts expect Vizio to generate nearly $600 million in software/advertising revenue in 2023. #finance #walmart #vizio #stockmarkets #dowjones #business #revenuegrowth
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☀️ Good Morning! ☀️ Tuesday brought losses in U.S. equities as investors anxiously awaited earnings reports from major retailers, navigating uncertainty over the prospect of a smooth economic slowdown. 📉 The S&P 500 and the Nasdaq stayed in the red all day, declining by 0.60% & 0.92%, respectively, while the Dow Jones had a milder dip of 0.17%. 🛒 Walmart (WMT) is gearing up to take on Amazon Prime (AMZN) in the advertising and media space. How? By announcing its $2.3 billion acquisition of Vizio (VZIO), a smart TV manufacturer. Experts predict this move will turbocharge Walmart's retail media arm, Walmart Connect, which saw a 22% increase in Q4 revenues compared to the previous year in the U.S. 📺 What's the plan? Walmart plans to leverage TV viewing data to promote products across its platforms, potentially entering direct e-commerce sales through the connected TV platform. This strategic move not only aligns with the trend of abandoning traditional cable services but also offers Walmart valuable customer data. 💡 Big picture: Walmart sees Vizio as a golden opportunity for data and advertising influence. Vizio's stock soared by over 15%, while competitor Roku (ROKU) dipped around 7% on investor concerns about potential market share loss in the streaming technology sector. 💳 In the finance world, Capital One made waves by announcing a $35.3 billion megadeal acquisition of Discover Financial Services. If approved, this deal positions Capital One as the top credit card firm in the U.S. by loan volume, surpassing JPMorgan and Citigroup. The move aims to create a competitive payments network, challenging industry giants like Visa and Mastercard. ❓ Why Discover? Discover, with its credit cards and payment network, adds unique value. Capital One CEO Richard Fairbank aims to rival major players in the payments industry. 🔍 But there's a catch: Regulatory authorities will scrutinize the acquisition for antitrust concerns. Consumer Financial Protection Bureau Director Rohit Chopra has already voiced concerns about the lack of competition in the credit card market. This deal would make Capital One the sixth-largest bank by assets. 🏦💳 #EdgarDailyMarketMusings #MarketUpdate #Walmart #CapitalOneDiscoverDeal 📊🌐
Today in the Market (2/20/2024)
https://www.edgarinvestment.com
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☀️ Good Morning! ☀️ Tuesday brought losses in U.S. equities as investors anxiously awaited earnings reports from major retailers, navigating uncertainty over the prospect of a smooth economic slowdown. 📉 The S&P 500 and the Nasdaq stayed in the red all day, declining by 0.60% & 0.92%, respectively, while the Dow Jones had a milder dip of 0.17%. 🛒 Walmart (WMT) is gearing up to take on Amazon Prime (AMZN) in the advertising and media space. How? By announcing its $2.3 billion acquisition of Vizio (VZIO), a smart TV manufacturer. Experts predict this move will turbocharge Walmart's retail media arm, Walmart Connect, which saw a 22% increase in Q4 revenues compared to the previous year in the U.S. 📺 What's the plan? Walmart plans to leverage TV viewing data to promote products across its platforms, potentially entering direct e-commerce sales through the connected TV platform. This strategic move not only aligns with the trend of abandoning traditional cable services but also offers Walmart valuable customer data. 💡 Big picture: Walmart sees Vizio as a golden opportunity for data and advertising influence. Vizio's stock soared by over 15%, while competitor Roku (ROKU) dipped around 7% on investor concerns about potential market share loss in the streaming technology sector. 💳 In the finance world, Capital One made waves by announcing a $35.3 billion megadeal acquisition of Discover Financial Services. If approved, this deal positions Capital One as the top credit card firm in the U.S. by loan volume, surpassing JPMorgan and Citigroup. The move aims to create a competitive payments network, challenging industry giants like Visa and Mastercard. ❓ Why Discover? Discover, with its credit cards and payment network, adds unique value. Capital One CEO Richard Fairbank aims to rival major players in the payments industry. 🔍 But there's a catch: Regulatory authorities will scrutinize the acquisition for antitrust concerns. Consumer Financial Protection Bureau Director Rohit Chopra has already voiced concerns about the lack of competition in the credit card market. This deal would make Capital One the sixth-largest bank by assets. 🏦💳 #EdgarDailyMarketMusings #MarketUpdate #Walmart #CapitalOneDiscoverDeal 📊🌐
Today in the Market (2/20/2024)
https://www.edgarinvestment.com
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