Dominick Patrone

Dive into Verizon's Q1 Earnings & 5G Future! 🚀 Wireless growth vs. declining EPS. What's next? Can Verizon turn the tide? Discover the insights & risks of Verizon's 5G gamble. READ MORE 👉 https://lnkd.in/g5MbfNjm $VZ #Verizon #5G #TechInvesting

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Why Home Improvement Retailers Bet Big on Radio Ads Audio consumers tend to shop at more diverse retailers and make more frequent shopping trips. For instance, heavy radio listeners reported shopping at 3.2 retailers on average and making 5.2 trips, indicating higher engagement and activity in the home improvement marketplace. They also prefer online shopping, with 62% of AM/FM listeners shopping online for home improvement goods, making them ideal targets for added digital marketing campaigns.

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#Omnichannel is the way forward. Together, let's ensure your #offline and #digital channels are talking to each other - and working towards the same goal - and this will set you up for success in 2025 and beyond. #directmarketing #direcresponse #marketingtips

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We're seeing a steady increase in the number of consumers and advertisers gravitating toward CTV and streaming. It's the fastest-growing advertising channel right now and is expected to reach $30.1 billion in spending this year. To succeed during this shift, advertisers will need to leverage their first-party data, focus on smart buying practices through premium channels, and embrace sound measurement solutions. #Advertising #DigitalAdvertising #CTV

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A new study from Teads and Lumen Research underscores what many of us already know—advertising alongside quality journalism isn’t just the right thing to do, it’s also the smart thing to do. Yes, supporting the health of the media is important. But the news and information created by trusted media brands provides an excellent environment for generating advertising results and ROI. When advertisers invest in news platforms, they’re getting more than just impressions. They’re tapping into the power of focused attention and outcomes. The study found that ads placed within trusted news environments drive a 77% increase in brand recall. That’s compared to other channels where distractions are plenty and attention is fragmented. Nexstar Media Group, Inc. is a leader in news platforms with unrivaled reach & scale. Start with over 310,000 hours of locally produced content from 200 stations in 116 tv markets. Add NewsNation, America’s fastest growing cable network. Together, we generate more than 105 Million Monthly Unique Digital Impressions, which makes us one of the top digital news & information properties and ahead of other news organizations such as CNN, FOX News, New York Times, and CBS News. (Comscore) To learn more about the ways we can supercharge your ad results, visit Nexstar Advertising or online at

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Here are excerpts from Clear Channel CEO Scott Wells comments that last week's City 2024 Global TMT Conference, prepared and analyzed by SignValue What's been done and what's still to do to right-size Clear Channel Outdoor? At the beginning of 2022 we started the European part of it.   #ClearChannelOutdoor #ScottWells #Signvalue

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A very valid point… we are not just transforming newsrooms - we are challenging the very foundations of traditional news production. The story-centric approach is the future, and it's time for the industry to catch up. Or at least NBCU and ABC champion this view at our recent NAB panel. But in this post, I see that their justification is beneficial; Break Down Silos - Traditional, siloed workflows are outdated. Embrace collaboration and see the difference / Centralise Information - Stop juggling multiple sources. One source of truth for all editorial and media content / Integrate Seamlessly - The right technology can revolutionise your newsroom without disrupting production. Disrupt the Status Quo!

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Say goodbye to omnichannel and hello to optichannel marketing. 👋🏻 At first, omnichannel reminded marketers that physical and digital channels need to work together. Now, consumers demand nothing less. However, some of the top retailers in the world are arguing that it's no longer feasible since marketers can't be omnipresent. Instead, they suggest that we optimize around the channels that make the most sense. #Omnichannel #OptichannelMarketing #FutureOfMarketing

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Political advertising is a key indicator of campaign strategies and election standings, with significant spending directed toward television ads. According to FCC rules, candidates enjoy access to the lowest unit rate for TV spots, ensuring cost-effective advertising during critical pre-election periods. However, entities like PACs and super PACs, often indistinguishable to viewers, pay much higher rates for the same ad slots. Recent FCC filings revealed a stark cost disparity in Kentucky's gubernatorial race, where candidates paid $400 for a 30-second ad on "Jeopardy," while a supporting PAC paid $1,200. As campaigns intensify, this spending gap is expected to widen, illustrating the financial challenges and strategic decisions influencing the 2024 elections. https://lnkd.in/ez37iyjf

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ICYMI: As retail media networks widen their scope, is a reckoning inbound? (Marketing Dive): Peter Adams, Senior Reporter. Expanding into offsite channels could alleviate supply pressures but brings more complex considerations around margins and transparency. This year, the focus for retail media networks is shifting from onsite advertising — running campaigns on assets the retailer owns, like a website — to the offsite world, in areas like connected TV […] #DOOH #digitalbillboards #digitalsignage

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Ad revenue for local radio is projected to reach $13.6 billion (Radio OTA + Radio Digital), marking an increase from 2023. In 2024, political advertising will be the clear spending leader in local radio with just over $631 million. Anticipated 2025 landscape shifts will create a couple of new spending leaders. QSRs will emerge as the top spender with $558 million. Similar categories from 2024 remain in the top five in 2025, with the addition of Hospitals at number five with $429 million.

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The lines between linear and streaming TV have blurred, but ad sales haven’t caught up. It’s time to change that. As a recent article from TVREV wisely points out, consumers don’t differentiate between linear and streaming. They see “TV.” The industry ought to follow suit. A standardized solution that categorizes content rather than channel will help to deliver a more consistent, streamlined experience for advertisers, agencies, publishers AND consumers. A more uniform delivery ecosystem, like the one we provide at XR, opens the door for a common framework of ad identification such as AD-ID, LLC, which can mitigate critical pain points like cross screen measurement and ad collision. Read more: https://bit.ly/4cXwap6 XR Extreme Reach #AdID #Linear #Streaming #Measurement #Advertising

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Today's customers expect brands to be transparent, ethical, and respectful. As marketers, it's up to us to create opportunities for more informed, intentional customer behavior. To do this, we need to acknowledge and respect human nature, prioritize company values over metrics, minimize negative impacts, promote shared understanding, and focus on long-term well-being. #Marketing #Retention #CustomerLoyalty

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🔥 Piping hot video marketplace insights from the leader in premium 🔥 CTV is now the dominant device for watching ad-supported content, accounting for 83% of U.S. ad views and 46% in Europe. As more viewers shift to connected devices, advertisers have new opportunities to reach audiences. Read more in the 1H 2024 report. #FreeWheelEmp https://bit.ly/489h0vq

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With streaming costs increasing, more viewers are opting for free ad-supported streaming TV (FAST). StackAdapt gives a comprehensive overview of how FAST enables advertisers to reach engaged audiences through targeted, non-skippable ads.

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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