Jamie Borteck’s Post

Store brands vs. emerging brands.. A misunderstood collision. Private brands are not in conflict with emerging brands. Not a competition but synergy. If done right. Growing entire category. Often more than legacy brands. Reason being - both private and emerging brands have much more in common than with large CPG‘s. This is not anti-legacy brands sentiment. No raging shelf antagonism. Just shelf pragmatism - Private brands and growth-worthy emerging brands are customer centric. Big CPG‘s are mostly product centric. Two different worlds. Pumping more customer centricity in the business strengthens values and generates identity. This is the essential watershed on shelf. Not the label on packaging… Category management by label and not by values is transactional. Values are driven by culture. Transactional is driven by short term interest and convenience. Smart balance with clear direction is the formula. And in the meantime - Culture eats strategy for breakfast. AI eats transactional for lunch and dinner. Think about it.. 😉 #retaildemocratization Errol Schweizer

“What’s the secret to ambitious brands staying ahead in their industry?” — Someone asked us this the other day. Here’s our response: The #1 thing ambitious brands do: They don’t follow the crowd. Many companies focus on reactive strategies, but the ones that lead their industries are proactive and data-driven. Most brands think this is what getting ahead looks like: "We’re monitoring trends and keeping up with the competition." "We’ll adjust our strategy if needed." "It’s all about staying flexible." But here’s what ambitious brands actually do to stay ahead: "We’re leveraging data insights to anticipate market shifts before they happen." "We’re building a culture of innovation where experimentation is encouraged." "We don’t just react to changes—we predict them, so we’re ready before our competitors are." See the difference? One is about survival. The other is about leadership. Staying ahead isn’t just about knowing the trends, it’s about setting them. It’s about innovating while others are playing catch-up. It’s about investing in the right technology and strategies before anyone else sees the value. Want more insights like this? Subscribe to QRY’s newsletter to get exclusive tips and strategies that will keep your brand at the forefront of your industry. Link in the comments

#CMOs (and their agencies): Stop dwelling on your own challenges. Shift your perspective. Expand your own universe. Don't see Brand as a function. Or as the colour palette. See Brand for what it is. A powerful force touching every part of your organisation. And the cosmos. Literally. Align efforts to a higher calling. Do something beautiful that resonates with people. Start championing other's needs. Not just what (you think) consumers want. Work with your peers. Co-create real change. Unleash double materiality. Move on. Please. "It’s been a strange few years for chief marketing officers. Not only are they being replaced faster, but some businesses are even rethinking the role altogether. Over the past several years, everyone from Starbucks to Johnson & Johnson to AB InBev has questioned the need for a CMO. And even when brands do have a CMO, they face crushing expectations and have to deliver short-term results quicker than ever before. But should anyone care?" https://lnkd.in/d9956B5V 

Are you a Food & Beverage brand looking to expand globally? Breaking into new markets can be complex for emerging brands, but with the right guidance and strategies, it can be a rewarding endeavor. 👉This requires among other things : ·       Thorough due diligence: in-depth market research to understand the cultural nuances, consumer preferences, and competitive landscape of your target market. ·       Build strong partnerships (relationships) to establish a strong distribution network. ·       Adapt your marketing strategy: develop the relevant storytelling to resonate with your target audience. ·       Leverage digital tools to reach consumers and build brand awareness. ·       Maintain high-quality standards to build trust and loyalty among consumers.   👉At IBDC, we leverage our expertise and industry network to help brands confidently expand into new markets through personalized go-to-market strategies and fractional leadership solutions to help propel your business forward. Let's discuss how we can help you achieve your goals. -- Impact Business Development Consulting LLC is a New York-based boutique consulting firm specializing in CPG, food, and beverage solutions. #CPG #FoodAndBeverage #BusinessDevelopment #Advisory #MarketExpansion #GlobalStrategy #BrandGrowth #usmarket #FractionalLeadership #ImpactBusinessDevelopmentConsulting #IBDC https://lnkd.in/edxejhPA

When it comes to product innovation, what do emerging #CPG brands do differently? Here at Highlight, we've noticed strategic and operational differences. While enterprise companies dominate market share, young upstart brands find innovative ways to leverage product testing and grow their spot on the shelf. If you're a member of a legacy product innovation team, what can you learn from emerging brands to make sure your approach is cutting-edge? We asked our SMB brand experts to weigh in here: https://lnkd.in/gBi-KNKw

🌍 Navigating Consumer Shifts: How Brands Can Thrive in a Changing Landscape 🌍 In today’s fast-evolving marketplace, consumer preferences and behaviours are shifting faster than ever. From digital innovation to social responsibility, brands are facing new expectations that require agility, insight, and a deep understanding of their audiences. So, how can brands stay relevant and thrive amid these shifts? 🤔 👇 🔸 Listen to Your Audience Consumer needs are continuously evolving, and brands need to actively listen. Tools like social media insights, customer feedback loops, and data analytics help brands understand changing sentiments, new trends, and evolving pain points. 🔸 Prioritise Authenticity and Transparency Consumers are increasingly savvy, seeking brands that are genuine and open. Embracing transparency in communication and aligning actions with brand values helps build trust and long-lasting loyalty. 🔸 Embrace Sustainability Environmental responsibility isn’t just a trend; it’s a priority for many consumers. By embedding sustainability into operations, from product design to packaging, brands can demonstrate commitment to a greener future, which resonates with today’s conscious consumers. 🔸 Adapt Through Innovation Brands that thrive in changing markets are those that innovate. Whether it’s exploring new digital platforms, enhancing product offerings, or adopting flexible business models, being adaptable is key to meeting consumer demands and staying competitive. Consumer shifts present both challenges and opportunities. By understanding and embracing these changes, brands can create meaningful connections and drive growth even in uncertain times. #HarvestHouse #CreativeAgency #Marketing #ConsumerSpending

The question is, what is the current trend? Most people would say the economic situation. Yes, they are right while some business strategists would say opportunity. The two answers are right, however, ... Small brand products within the FMCG industries can convert it to an opportunity. Perhaps, the best time to nudge that subset of SWOT Analysis. Here's exactly what I am trying to say. The unconversational thinking. Unconventional thinking can lead to groundbreaking ideas. When, I am working on an article and conceiving a campaign for small FMCG brands, consider venturing beyond traditional approaches. To explore the untapped ways, and challenge the status quo to uncover the hidden opportunities within this era. Due to economic challenge bedeviling the country , consumers are making compensatory decisions, opting for small brand products as alternatives. To capitalize on this trend, small FMCG brands can develop marketing campaigns that showcase their product ATTRIBUTES and how they complement the high-end brand products, even better. So, leveraging this current situation and designing a well structured short film and digital campaign can make a small brand to become a household name. However, it's essential for any small brands within this market space to possess at least two key attributes that rival those of high-end products... Be the first to read my unconventional article that discusses how decreasing demand in Nestle products causes its sales projection to nosedive, and how small brands can tap into "emerging' consumers...

The Me-First-Movement is coming. The shift to personal value as a driving force for consumers is on the rise (after utility and value for money). According to this study recently conducted by the Weber Shandwick Collective, consumers are moving away from “conscious consumerism” and toward “me-centric consumerism”, mirroring a larger societal shift, as the article points out. Main takeaways: -Connect on an emotional level. Primary emotional drivers are tied to security, health, and happiness. -Provide experiences and opportunities for self-expression. Social status alone is falling out of trend. -Walk the talk. Actions and contributions are the only way to earn value. The upside of creating this value for consumers and their communities is as steep as the downside of acting contrary to consumers’ values. More on how to identify consumer value in another post. I, for one, am seeing this as a positive change and an exciting new challenge to reevaluate what value means to consumers in a newly shaped world that has been disrupted by global threats of numerous kinds in the past years. *disclaimer: study was conducted in the US, UK, and across APAC; not the EU. #customerexperience

Fast, consistent, consumer-centric business decisions are what drive impact. Research has always been the best asset to understanding human behaviour, but time has not always made it fast. Kunal Panja, Simba Chakaingesu, and Saberah Gumede will share how they have leveraged technology to 'Shape better business decision-making with deeper consumer connections. "The research data from consumers always comes with a time lag and hence there is a delay that happens with respect to brands in taking actions on the ground with respect to promotions or activations. There is a need for research also to evolve and hence Unilever wanted to shift gears towards having consumer connects in an agile and tech-based un-intrusive way that will help them proactively tune their on-ground marketing strategies. Borderless Access in partnership with Unilever will showcase how creating consumer connectedness in a tech-based and agile way has helped Unilever research teams and other stakeholders across business units to consistently deliver consumer-centric decision-making faster and deeper to drive impact." Book your conference seat today and discover how your business can innovate decision-making through research solutions. Visit our website for more information and to register https://lnkd.in/dErCv65P

Our Brand Impact Index research shows that the brands consumers perceive as best at delivering a better future are strategically advantaged through stronger consumer relationships. Download our index to find out which brands are excelling at this and which ones could improve ⬇️