Jeffrey Slater

Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Discover the dynamic world of lenticular printing in marketing campaigns! Dive into our latest blog post to uncover innovative techniques that captivate audiences and elevate brand messaging. #LenticularPrinting #MarketingCampaigns #Innovation

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Is your manufacturing content marketing truly connecting with your customers? Manufacturing buyers expect more than just specs—they want content that speaks to their challenges and solves their problems. That's why creating customer-centric content is no longer optional in manufacturing content marketing—it's essential. In my latest blog, I break down 5 key considerations for crafting content that resonates with your audience, generates high-quality leads, and drives results. Ready to elevate your industrial content creation strategy? Read the full blog here: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #CustomerCentricContent

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A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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Neuromarketing offers intriguing insights into consumer behavior, shedding light on why print marketing can be a powerful tool for businesses. #marketing #neuromarketing #printing #printmarketing #directmail #digitalmarketing

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What is your trade show strategy? One of the best ways to get a successful tradeshow experience on your side is to plan ahead and drum up interest from prospects in meeting you/your team at your booth. Set up meetings in advance. Do this AHEAD of the trade show. No more “hope and pray” as a strategy…shows are too much time and work to not take seriously. Need help with this? I’m happy to talk. #fractionalcmo #tradeshowstrategy #marketingexecution #b2bmarketing

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What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? This research study by MAGNA and LinkedIn provides answers. https://ow.ly/YneK50Tr4hM

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Tired of the tug-of-war between new leads and customer retention? I just published a blog on how to achieve both with industrial content marketing. Get strategies that actually work for manufacturers https://buff.ly/3QF3Gaz #industrialmarketing #industrialcontentmarketing

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Ready to elevate your industrial content marketing game? My latest blog post breaks down how to map technical content to each stage of the industrial buyer's journey. Learn how to connect with your target audience at every step. https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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We've compiled a list of gifts to give based on Enneagram Types. There are nine enneagram/personality types. Read more: https://buff.ly/3xuNEKb #promotionalproducts #promoproducts #branding

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Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

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🔊 AI Training for Printers: Cover Your NPSOA Membership Costs! 🔊 Imagine getting top-tier AI training that pays for your National Print and Sign Owners Association (NPSOA) membership. Sounds like a great deal, right? Well, that's exactly how the math works! Next week, I'll be leading an 8-session AI Foundations training program for a select group of up to 10 NPSOA members. If you're a printer ready to boost your AI skills and you're not yet a member of NPSOA, now's the perfect time to join. By signing up today, you can get a training discount that essentially covers your membership fee! Why Join? ⭐ Expert-Led Training: Learn the AI skills you can use to make your printing business more productive. 💡 Membership Perk: New NPSOA members can take advantage of a training discount that makes your membership cost-free! 👥 Small Cohort: Benefit from personalized attention and interactive sessions with a small, focused group. If you missed yesterday’s webinar, no worries! You can watch the recording to get all the details about the AI Foundations training program, including a hands-on presentation of all the content from the first session: Watch the webinar at the link below. Ready to grow your AI skills and meet a new group of printing peers with your NPSOA membership? Join today and let's innovate together! #AI #PrintingIndustry #ProfessionalDevelopment

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Join Rightpoint and Coveo to learn how to streamline employee processes using AI in an interactive webinar with Comcast, while learning the key metrics for quantifying the impact of AI on your employee experience. Discover how to revolutionize the employee experience with the power of AI with Jesse Murray, Kirsten Culbertson, Patricia Petit Liang. Register here: https://bit.ly/4e1HDEZ

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Did you know? 60% of B2B buyers can and may finalize purchase decisions based solely on digital content? If you don’t align your manufacturing content marketing strategy with what your customers want, you’re missing out on opportunities. In my latest blog, I share 5 essential tips to create customer-centric industrial content that speaks their language. From understanding search intent to making your content more actionable, these insights are designed to help you stand out. 👉 Don’t miss out—read the full blog: https://buff.ly/4fxrR5a #ManufacturingContentMarketing #IndustrialContentCreation #ManufacturingMarketing

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#Printers, are you ready to expand your offerings and boost your revenue? Our new ebook, "The Essential Printer's Guide to Selling #PromotionalProducts," is here to help you seamlessly enter the #promoproducts industry. Packed with valuable insights and practical tips, this guide will equip you with everything you need to succeed. #MarketingStrategy #PromoDistributors #ASI #ASICentral #PrintersSellPromo

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