James Crane’s Post

The roles of BDRs are evolving in a Buying Groups motion—focusing on buying committees, targeting key personas, and driving better deals. Ready to empower your team? LeanData makes it simple. #BuyingGroups #BDRs #SalesOps #RevOps

Everyone at RevPartners is constantly thinking about our ICP. It's the key to hitting our targets. Sometimes we say we "sell promotions." If you're in RevOps, sales, or marketing ➡️ our playbooks and strategists will help you hit your targets. The truth is, our ICP is often the lone wolf in the world of CRM admins. They're stressed out - and we sell peace of mind. As a leader thinking about your ICP, you've got to ask yourself: What industries are they in? What are their job titles? What are the characteristics of their company? When you know your customer and speak their language, you're able to move past the technical product talk and get into the help they need to improve their business. To improve their lives. Precise ICP targeting isn't just a nice to have in 2024. It's a requirement. Which is why I'm excited about Apollo.io's brand new playbook. The team gathered insights from 300+ sales pros, GTM operators, and thought leaders to help you and your team prospect like a pro. Ready to transform your prospecting approach? I dropped the link in the comments to the playbook. And let me know your top tip for defining ICPs... #ApolloOutbound

Keep your sales engagement unstoppable with Reply's integrations! Connect with ABM and personalization tools like Hyperise, Vidyard, and more. Supercharge your outreach! 🚀 #SalesIntegration #ABM #PersonalizationTools #SalesEngagement @ReplyAppTeam

Get top insights from sales experts Leslie Venetz, Darren McKee, and Melissa Gaglione✨ on the future of sales. Discover how to use social selling, video strategies, and personalization to drive results in 2025. Learn what tactics to avoid, and how to build a winning sales culture. #futureofsales #revgenius #revcon #2025sales #business #2025strategy #salesorganisations #saassales #b2bsales #salesskills #salesvideo #personalization #customercentricity #salesconversations #salestactics #salestechniques #customerengagement #socialselling #salesstrategies #modernselling #socialengagement #salesoutreach  #sellingskills #salesplaybook #salesprofessionals #salesleadership #salesmanagement #gtmleadership #selling #salesmanship #revcon2024 #salesinsights #salesculture #salesgrowth #gtm #gotomarket #revenueenablement #revops #gtmplays #gtmstrategy #gtmmotion #buyerenablement #buyersjourney #salesengagement #SalesandMarketingAlignment #videoselling #Authenticity #icp #targetaudience #audiencedriven #audienceledgrowth #salesfuture #bestpractices #expertadvice #ai #aidriven #recap

Outbound.... I had to change our own tactics drastically in the past 12 months. We’re living in the age of the Great Ignore—buyers are tuning out faster than ever. So how do you break through? So many teams still pound huge lists of buyers on email, phone and LinkedIn, which led to GDPR, the Priority Inbox, and aggressive SPAM filters. Now add AI SDRs and even more bot products to execute erroneous amounts of activities with abysmal conversion rates. "We are actively disrupting the companies we want to help." The AK Ops strategy has changed, yours should to. We now serve our clients with a safe scaling model with lighter volume, higher conversions, personalized messaging, and relevant nurture, to enable our reps to connect 1:1 with their best opportunities... we deploy executive influence strategies for our clients' leadership team to connect them with their key accounts and we focus on educating the entire buying team with consultative opportunities. Then Mark Kosoglow shared his vision for OperatorAI with me, I knew it was going to be big... after all, I live this day in and day out x 30 sales teams. Here’s what I’ve learned: • Be uniquely YOU. Your point of view is your superpower. • Keep it engaging. If it doesn’t spark your interest, it won’t spark theirs. • Speak to your audience. Relevance is EVERYTHING. • Be bold. Opinions get noticed. Indifference doesn’t. • Dive deep. The magic is in the details others overlook. Mark is creating something that’s going to redefine how GTM teams connect with buyers. Congrats Mark Kosoglow - I cannot wait to be on your frontline! 🚀 #thegreatignore, #nomorestaledata, #getconnected, #meaningfulGTM, #salesreimagined

Ever wondered how your customers move from hearing about your brand to making that final purchase? 🤔 It all comes down to one simple concept: The Sales Funnel. 🔍 What is a Sales Funnel? It’s the journey your prospects take, step by step, to become loyal customers. Think of it as a roadmap guiding potential buyers from the moment they first discover you, all the way to checkout. Each stage of the funnel is crucial! The right strategy can: 👉 Attract a broad audience 👉 Nurture those interested 👉 Convert leads into customers 🎯 Why does it matter? A well-structured sales funnel doesn't just bring in leads—it helps you move them through the buying process efficiently. With the right actions at every stage, you’re not just selling a product—you’re building a loyal customer base! Ready to turn curious browsers into committed buyers? 💡 Let’s optimize your sales funnel and start seeing those conversions soar! 💼📈 #SalesFunnel #BusinessGrowth #LeadGeneration #DigitalMarketing #CustomerJourney #SalesTips #SalesFunnel #ConstructionMarketing #ConstructionGrowth #LeadGeneration #CustomerJourney #DigitalMarketing #ConstructionSales #ContractorBusiness

To all marketers and sales leaders: We can't make grass grow faster by pulling it! 6sense released this report and highlighted a great point: Timing is king. At least in B2B. However, timeline is not something you can control over your buyer. Each path to purchase are very different within each market. SMB can go fast and sometimes single-person decided. ENT is very long and tedious with dozens of people involved. Plus there is a huge difference if you are a market leader vs challenger. Then there is the maturity of the market as a whole. There are 3 goals of lead nurturing: 1. stay in touch. 2. active listening. 3. maybe... maybe.... if god will... change some ideas / notions & decision criteria of your subscribers along the way. Many GTM leaders only focus on number 3 and miss the whole point. The buyers are smart(er than you think). MQL is a good metric but often used in the wrong way. You can't create a market -- at least not if you're not Google or Meta. Agree? How does your GTM approach include this? #marketing #sales #startup #b2b

In today's digitally connected world, the power of social media and artificial intelligence can't be overstated. They have the potential to revolutionize businesses by enabling a strategic sales system that drives growth and fosters lasting customer relationships. By focusing on a specific audience, engaging meaningfully, and offering unique solutions, businesses can transform uncertainty into purposeful action. #sales #salesstrategy  

[𝗣𝗟𝗚] 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗟𝗲𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝘁𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗟𝗲𝗱 𝗦𝗮𝗹𝗲𝘀 The evolution from Product-Led Growth (PLG) to Product-Led Sales (PLS) is a critical pivot point for many growing companies. It's a transition that's less about abandoning the principles that made your product successful and more about recognizing the nuanced needs of an evolving customer base. 🌱 PLG may be the darling of the startup world, but as companies scale, the allure of PLS becomes increasingly apparent. It's not just about capturing more revenue; it's about deepening relationships with customers whose needs have outgrown the confines of a self-service model. This is where the magic of PLS comes in - turning enthusiastic users into strategic partners. However, this shift isn't without its challenges. Cultural resistance can be a significant hurdle, as can the task of redefining your Ideal Customer Profile (ICP). And let's not forget, the sales team in a PLS model isn't just selling - they're educators, advisors, and value creators. 🤝 Companies like Superhuman have demonstrated that with a thoughtful approach to PLS - involving paid pilots, revised ICPs, and quantifiable success metrics - the transition can not only be smooth but also incredibly fruitful. It's about aligning your organization, from product to marketing to sales, to serve the customer in a more holistic way. For those considering the shift, remember that PLS is not a 'layer' you add to PLG; it's a strategic realignment that requires buy-in across the entire organization. Start with a clear ICP, involve all teams, and test and iterate your approach. The best salespeople in this new era are those who educate, empower, and build trust. As we navigate these changes, it's essential to stay agile and customer-focused. The transition from PLG to PLS is not just a growth strategy; it's a commitment to evolving with your customers and the market. #ProductLedGrowth #ProductLedSales #SalesStrategy #CustomerSuccess #GrowthMindset https://lnkd.in/eHuNFyNb

I'm curious and could use your help! Has anyone had real success with buyer intent tools? I'm looking for stories and experiences—good or bad—about how these tools have worked for you. Did they genuinely help you understand your customers better or boost your sales? Any particular features you found game-changing? And of course, if you've faced any challenges or have tips on getting the best results, I'd love to hear those too! Thanks a ton for sharing your insights. Looking forward to learning from your experiences! #BuyerIntent #SalesTools #MarketingTools #SalesStrategy #CustomerInsights #LeadGeneration #B2BSales #MarketResearch