Amy Kohl

Struggling to get your channel partners to hit their goals? A strong GTM Partner Program is the secret sauce they need. It turns them into sales superstars, expanding your market reach and driving revenue. But how do you create such a Partner Program that truly sets your channel partners up for success? Our latest blog breaks down the secrets to a killer GTM Partner Program, including: ➡ Aligning GTM strategy with realistic business goals ➡ Identifying right GTM Partners to team up with,  ➡ Best Practices for managing GTM partnerships,  ➡ Tracking results to see what's working (and what's not!)    Ready to empower your channel partners? Head over to the blog to learn more.  https://lnkd.in/grnxjyXT  #channelpartners #GTMpartnerprogram #GTMstrategy #partnerships  

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🚀Discover the power of personalization on Kontent.ai! Imagine getting an instantly personalized video right on the page with just one click! Whether you’re interested in a demo or a specific case study, Kontent.ai delivers tailored solutions in real time. Plus, with Calendly integration, you can easily schedule a meeting with the team.🗓️  Try it out yourself - link in the comment 👇

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With the end of 2024 approaching, MarTech looks to what go-to-market strategy could look like in 2025. A key prediction revolves around a change in B2B thinking that leans closer to the way B2C does things.

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PK1lp0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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With buying groups growing substantially, meaning qualification can no longer depend upon a single hand raise, you might have invested in an ABM platform that pinpoints accounts showing clear intent for solutions like yours. But if your SDRs are used to simply following up on traditional MQLs – individual contacts who have raised their hand – the shift to an account-based selling motion can be a jarring one. MQAs represent buying groups who are in buying mode, but without individual contact engagement, your team can be left staring at a blank slate. In his latest blogpost, Peter Lundie explores how to provide your sales team with the contacts and context they need to convert intent into conversations - rapidly. https://hubs.li/Q02PJM3Y0 #demandgeneration #abm #intent #b2bsales #b2bmarketing #mqa #pipeline

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75% of CMOs say ABM programs deliver the best ROI, according to a Forrester survey. But success depends on a strong sales and marketing partnership, built around a smart ABX model. When aligned, these teams work together across every stage of the buyer journey for greater results. Read the full blog to learn more about empowering your revenue team! https://lnkd.in/eNRMxVrk #transformtoabx #salesandmarketingalignment #CMO #MarketingStrategy #MarketingLeaders #RevenueTeam #ABMstrategy

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Here’s a sneak peek: two ready to use, field-test prompts we’ve built for leading CX teams. 🔍 Extract key issues from product or service reviews. ⭐ Analyze customer sentiment across hundreds of support calls. Find both prompts here: https://bit.ly/4dzX3Q4 Register for our upcoming webinar to see them in action, plus 4 more! https://bit.ly/4cnquDM

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Working on your customer engagement and acquisition strategy? We use Lifecycle Stages to guide the buyer's journey from complete stranger to loyal client. And the concept of "Lead Status" to track the more finite actions of the sales process. Together, these methods of measurement ensure no opportunity from new leads or an existing client base slips through the cracks. Check out our blog post on the topic where we share our pro tips and definitions for pro users. 🔗 https://lnkd.in/e8zypNDn 🚀#Inveniv #IdeasTakeFlight #MarketingTips #LeadManagement #BuyersJourney

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Our team at Agent3 has just posted the second of a two-part guide on ABM at Scale. If scaling ABM programs is a challenge you're trying to crack, this is a must-read, full of the latest thinking, insights, models and workflows. Part 1 of the Guide covered the '𝙬𝙝𝙖𝙩' of ABM at Scale and '𝙬𝙝𝙮' now the time is right, and Part 2 covers '𝙝𝙤𝙬' to scale ABM programs successfully. Ready to take your ABM strategy to the next level? Check out our Guides now! Part 1 - https://hubs.li/Q02sT8h60 Part 2 - https://hubs.li/Q02sTqfX0 #ABM #MarketingInsights #ABMStrategy #ABMatScale #customeracquisitioncost #customerlifetimevalue #b2bmarketing

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To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework.

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To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework.

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Budget conversations with your CFO shouldn't be lost in marketing speak... it's speaking their language and about driving clear ROI! 📣 Tune into these #TuesdayTips to hear how Huddlers Heidi Bullock, Michael Callahan, Charles Groome, Grant Johnson, Greg G., John McKinney, and Lakshmi Randall break down complex marketing investments into simple business value! 👇 👋 Tealium, Salt Security, Biz2Credit, Chief Outsiders, Xome, Cornerstone Licensing, Informatica

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Tired of Chasing the Wrong Whales? Land High-Value Accounts with Laser-Focused ABM Cut Through the Noise: Our personalized approach gets you in front of the decision-makers who matter most. Build Lasting Partnerships: Go beyond transactions, foster trust and create long-term value for your key accounts. Unlock Revenue Potential: Drive bigger deals with focused campaigns that convert high-value prospects. Stop wasting time on unqualified leads. Target the right accounts and watch your revenue soar with strategic ABM. #b2bmarketing #accountbasedmarketing #highvaluecustomers #revenuegrowth #abm #b2bleads #manliticsb2b

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GTM professionals, what advantages does your current B2B intent data provider deliver? Forrester’s latest report—The Intent Data Providers For B2B Landscape, Q4 2024—provides great context, highlighting the business value you can realize leveraging intent data to focus on the customers and opportunities most likely to close. There’s also a great list of 19 notable B2B intent data providers (including Enlyft) with a range of capabilities across business scenarios, industry focus, and geographic regions. Make an informed decision – link to the Forrester report here--> https://buff.ly/4erBeT8 #B2BIntentData #IntentDataProvider #B2BIntentDataforGTM #ForresterReport

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By gathering insights from actual buyers, you can test the validity of your ideas, uncover assumptions, and reduce the risk of investing time and resources into initiatives that may not succeed. 👇Here’s how 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 significantly impacts your 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 (𝗚𝗧𝗠) 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆👇 𝟭. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗠𝗮𝗿𝗸𝗲𝘁 𝗙𝗶𝘁  A common reason why SaaS startups fail is that they don’t solve a clear pain point or customers don’t find value in the product. Having a strong product-market fit is essential for a successful GTM strategy. Before jumping into product development, do deep customer research. 🔍 Understand their pain points, needs, and preferences, and align your product accordingly. To ensure you’re heading in the right direction, use tools like surveys, interviews, and reviews to gather real feedback. Remember the "40% rule"—if 40% of surveyed customers say they would be disappointed if they could no longer use your product, you’re likely on the right path.✔️ 𝟮. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝘀 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Pricing is more than just assigning a number to your product. It directly influences purchasing decisions. By using customer feedback to understand how your target audience values your product, you can find the optimal price point. 🏷️ Pricing sensitivity is key here—knowing how price impacts purchasing behavior helps align your pricing with customer expectations. 𝟯. 𝗦𝗵𝗮𝗿𝗽𝗲𝗻𝘀 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 How do your customers perceive your product? 🤔 Crafting effective messaging starts with understanding the language that resonates with your target audience. Instead of assuming what works, use feedback to determine what grabs their attention and speaks to their needs. When users see themselves reflected in your messaging, they are more likely to engage with your brand and convert into paying customers. 𝟰. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝘀 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Customer feedback doesn’t just help with product and messaging—it also refines your sales approach. Often, sales teams miss out on valuable insights that come from direct customer interactions handled by support teams. By ensuring cross-departmental communication, sales teams can use feedback to identify pain points and tailor their pitches accordingly. Feedback-driven sales enable a more personalized approach, which increases conversion rates and improves customer relationships. 📈 𝟱. 𝗞𝗲𝗲𝗽𝘀 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗛𝗮𝗽𝗽𝘆 😄 Metrics like Net Promoter Score (NPS) allow you to measure overall satisfaction levels and pinpoint areas that need improvement. You may increase client loyalty and achieve long-term success by regularly gathering feedback from your customers. Learn more on how to use customer feedback to improve your GTM strategy here: https://lnkd.in/dpZfm_mG

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We’ve broken down the top B2B solutions of 2024, so you can focus on what matters most- winning big! 📈 Introducing our latest 📗 eBook, "Navigating GTM Challenges: Top B2B Solutions for 2024." In this guide, you’ll discover: 💥The evolution of GTM strategies in a tech-driven world 💥Actionable solutions to align teams, embrace agile practices, and optimize your tech stack 💥How AI can elevate your ABM and GTM efforts to new heights Equip your team with the strategies they need to dominate the rest of 2024. Download the eBook today: ➡ https://bit.ly/3YIXWkV #b2b #gtm #marketing #sales #ebook

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Is traditional attribution driving you up the wall? It is outdated, inaccurate, and fails to keep up with the modern B2B GTM motion. But, there is light at the end of this data tunnel – RevSure AI! Imagine a single platform that bridges the gap between Marketing, SDR/BDR, and AE campaigns, providing a forward-looking view instead of just a rear view. A solution that can identify key campaigns, map the end-to-end GTM motion and help plan the next best touch. Say goodbye to low ROI and missed pipeline targets with RevSure. Learn more: https://lnkd.in/d5DTgpk7

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