⚠️ The Brutal Truth About Health tech Startups If your health tech solution isn’t built around the patient, you’re destined to fail. 🚫 Clinically effective alone won’t cut it. 🚫 Advanced features won’t save you. The future belongs to the companies that understand this: 👉 Patient-Centric Design = Non-Negotiable Your product must be: Intuitive: Simple enough for everyone to use. Accessible: Usable across all demographics. Empowering: Designed to enhance patient outcomes, not just impress clinicians. 💡 In health tech, adoption is everything. No adoption, no impact. Don’t just build for doctors. Build for the people who will use your product daily. #PatientCenteredCare #StartupLife #DigitalHealth #innovation #Health
I’ve got one additional point. It needs to be significantly different to what is readily available. I don’t want another (almost) iteration of NHS App but with a few condition specific extras.
A huge key to this is hiring people that understand the HealthTech landscape & domain, too many startups have failed due to having amazing tech people that don't 'get' HealthTech.
Absolutely! Focusing on patient needs is essential.
Wise words!
Founder of Redmoor Health | Championing tech adoption in the NHS | Innovator in healthcare delivery | Passionate about the NHS | Man Utd season ticket holder | Golf enthusiast ⛳
3moCompletely agree – patient-centric design is not just a buzzword but a critical component for success in health tech. Over the years, we’ve seen countless solutions with great clinical potential fall flat because they didn’t account for the end-user experience. It's not enough to develop a technically advanced product; it must be intuitive and accessible for all demographics, particularly in areas like primary care, where adoption rates directly impact the effectiveness of the solution. Equally, empowering patients to engage in their own care journeys has proven to be a game-changer in improving health outcomes. The future of health tech belongs to those who can strike the balance between clinical excellence and patient usability. Great post James – couldn’t agree more!