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Ratan Tata's visionary leadership and unwavering commitment transformed JLR into a thriving luxury automotive brand. His legacy serves as a testament to the power of strategic thinking, cultural sensitivity, and bold decision-making. Under his stewardship, Tata Group solidified its position as a global business leader, demonstrating that compassion, integrity, and excellence can coexist in the pursuit of success. The Tata-JLR Success Story: In 2008, Jaguar Land Rover (JLR) was facing financial turmoil. Ford's luxury division $327 million (2006) $744 million (2007) $1.1 billion (2008) Sales were declining, with Jaguar's sales dropping 27% between 2005 and 2007. Land Rover's revenue decreased by 12% in 2007, and the company carried approximately $10 billion in debt. JLR's challenges were manifold: Overcapacity Aging Product Line Quality Issues Intense competition from BMW, Mercedes-Benz, and Audi Enter Ratan Tata, Chairman of Tata Group, who promised JLR employees: "We will respect the values and culture of Jaguar and Land Rover... We will not impose our own culture, but will learn from yours." Tata assured employees of: 1.⁠ ⁠No major job cuts 2.⁠ ⁠Continuity of operations 3.⁠ ⁠Investment in growth 4.⁠ ⁠Preservation of brand identity 5.⁠ ⁠Autonomy 6.⁠ ⁠Research and Development 7.⁠ ⁠No compromise on quality True to his word, Tata invested $10 billion in JLR since acquisition, introducing successful models like: Jaguar F-Pace Land Rover Discovery Sport Range Rover Velar JLR committed to electrifying its entire lineup and implemented efficiency measures, reducing costs by $1.5 billion. The results were remarkable: Revenue Growth: $10.5 billion (2008) to $38.4 billion (2020) Profitability: JLR returned to profitability under Tata's ownership Market Share: JLR's global market share increased from 2.1% (2008) to 3.4% (2020)

Jaguar’s coming back, but not as we know it. The storied British marque is in the middle of its ‘no new cars for five years’ strategy on a journey to full reinvention. Instead of an Audi, BMW and Mercedes-Benz rival, the British marque is bullish it will return as a Bentley and Rolls-Royce battler.  The goal of the coming three-strong all-electric line-up is to make buyers want to pay A$240,000 for Jag’s new models, according to recently appointed Jaguar MD Rawdon Glover https://lnkd.in/gBZa4CTq

Don't really care for the paint job but we'll see what happens :) JAGUAR has been promising a resurgence of the brand for decades, under different ownership. Until now Tata Motors, has been unable to successfully resurrect the iconic brand. Ford Motor Company was a disaster, as part of its Premier Auto Group (PAG). Going all-in on ultraluxury, bespoke BEV is very risky. Jaguar dealers are not happy and the competition is extensive within a tiny segment of the industry. A real, ultraluxury experience is required, along with near-perfect execution and patience.  Aston Martin Lagonda Ltd, Bentley Motors, Mercedes-Maybach Luxury, Rolls-Royce Motor Cars "The reinvention of the brand — all new Jaguars will be at least twice the price of those on sale now, all will look completely different from anything in Jag’s past and from other brands’ vehicles, and all are intended to be second or third cars for upscale families with stables of vehicles — begins with the Art Week debut. The concept car will be on display in Miami until Dec. 8." We do honestly wish them well....lets see what they have to offer on December 8th :) PLEASE NOTE: We are currently soliciting for OEM, DEALER GROUP, SUPPLIER, SaaS contracts/other projects. Feel free to reach out to me directly. 416.993.9356 [email protected] #automotive #automotiveindustry #innovation #brand #technology #leadership #retail #oem #dealership #ev #hybrid #electricvehicle

JAGUAR, PART 2: Fiat is bold. 🚗 Jaguar is confused (that's being nice). Two extremes of how brands can be bold. Fiat shows the cars (duh), shows real colors, and they had Fiat's Global President exude Italian confidence. What we see is a commitment to being different (plus it works). Not so with Jaguar. Jaguar used to mean power, style, British charm and luxury. Now, it means shaved heads, fluffy clothing and fluorescent chaos. All while "copying nothing." Fiat celebrates it is → Italian, passionate, optimistic, and accelerates the power of this using real differentiation. Jaguar ignores it was → British, refined, exclusive, powerful, and unfortunately, exchanged what worked for hyperactive movement and colors. → Bold works. → Being different works. → Defiantly pivoting & inspiring us works best. P.S. Stay in your passing lane. Share this if you agree. 🚀 ----------------------------------------- 🔔 Follow David Brier for daily tips on branding and selling

🌟 The Pinnacle of Luxury: Bugatti and Koenigsegg Jesko 🌟 When it comes to luxury automobiles, few names command as much respect and admiration as Bugatti and Koenigsegg. These exquisite machines are not just about transportation; they are masterpieces of engineering and design. Let's break down the investment required for these remarkable vehicles, along with some exclusive insights: 1. **Bugatti Divo**: - **Price**: $5.8 million USD (approximately ₹48 crores INR). - **Exclusivity**: Only 40 units of the Bugatti Divo are available worldwide, making it a truly rare gem. - **Crafting Time**: Each Divo takes several months to produce, with meticulous attention to detail ensuring every car is perfect. - **Waiting Period**: Due to its limited production, the waiting period can extend up to a few years or more, depending on customization levels. 2. **Koenigsegg Jesko**: - **Price**: $3 million USD (roughly ₹25 crores INR). - **Exclusivity**: The Koenigsegg Jesko is limited to just 125 units globally, highlighting its elite status. - **Crafting Time**: Each Jesko is hand-built and takes about 12 months to complete, reflecting the precision and dedication involved. - **Waiting Period**: Given its exclusivity and high demand, the waiting period can also reach 3 years or longer. In India, because of high taxes these vehicles carry price tags that outrageous and jaw dropping and are reflecting their exclusivity. Therefore, owning such cars is not just about possessing a vehicle; it’s about being part of an elite community, the TOP 1% in the world, that values distinction and prestige. For those who appreciate the finest things in life, these cars offer more than just luxury—they are a statement of success and passion. Curious about what makes these vehicles stand out on the road? Be sure to check out their performance details and experience the marvel of human ingenuity. Do check out the performance figures in the attached image. Feel free to reach out for more insights on the world of luxury cars 🚗💎

Luxury car manufacturer Jaguar has revealed a new logo and branding as it prepares for its bold relaunch as an electric-only brand. The British automaker, owned by Tata Motors, has been focusing on reinventing its identity. Having paused new car sales over a year ago, Jaguar is gearing up to launch three all-electric models in 2026, signalling a major transformation for the iconic brand. Commenting on the rebrand, our Co-Founder and branding expert, Mark Boyles shared his thoughts: "This feels like a very brave move, almost distancing themselves from their traditional customer base. It’s not just a new badge or a new range of cars - it feels like a much deeper shift in how Jaguar sees itself in the future." What are your thoughts on the rebrand? #Jaguar #LandRover #Branding #Rebrand #DidYouSeeThat

If you're reading this and have an opinion about new Jaguar brand, you're probably not their target customer. China is now Jaguar's single biggest market. Young Chinese consumers with wealth largely don't know or care about a British luxury brand's 'heritage'. Even before the re-brand, Jaguar had already announced it plans to sell only EVs by 2026. I remember Jaguar's being popular and respected in the U.S. in the 90s, but Jaguar sold less than 1,000 cars every month of 2022 and 2023 in the U.S. It's hard to maintain a profitable dealer network on such low volumes. For comparison, Audi sold 20x that. Jaguar has lost hundreds of millions of dollars every year since covid. The dilution of the brand has arguably been going on since it was sold to Ford in 1989 and then to Tata in 2008. Transformation is painful. But better to try something bold than continue a slow march to irrelevance. Those who criticize the change underestimate the 'burning platform' behind the change and likely aren't target customers anyway .

Bentley. Rolls-Royce. Ferrari. Aston Martin. Porsche. Bugatti. Jaguar. Even license-less pedestrians know these names. The crème de la crème of luxury car manufacturers, all founded pre-1950s, well-established and well-loved. But what about the ones who can’t rely on heritage? Who aren’t propped up by provenance? How can new automotive brands dial up their distinctiveness to compete? 5 strategies in 5 minutes that can push modern automotive marques into poll position. #MatterOfForm #Automotive #Luxury #EVs #LuxuryCars #Branding #BrandStrategy #LuxuryBrands #Tesla #Polestar #Porsche911 

Controversial Opinion: Yes, Jaguar is a declining brand & yes, this drastic change could be seen as a last ditch effort at them trying to revive an already sinking ship; but I couldn’t disagree more. As a car lover & a marketer I thought I’d drop my opinion on what Jaguar are doing. If you ask me, Jaguar are the only heritage brand doing it right. The EV shift is inevitable and so many other heritage brands are doing everything they can to cling onto what once made them great. 15 years ago, you bought a BMW or an Audi for the engineering & design. Now, you can barely tell their cars apart. While I’m not in the market for an EV yet, nothing I’ve seen has ever made me want one. I’ve drove them before and they don’t look good, they don’t feel good & there’s far too much tech in them; if I wanted my car to drive for me I would’ve got the bus, it’s about £30k cheaper… or maybe I’ve just driven the wrong ones (somebody lend me their Taycan please) BMW have already announced they are not making cars with manual transmissions anymore and already stopped production of combustion engines (serious investment potential right there) along with many other brands accepting the EV change, but because they didn’t go all out like Jag, nobody bats an eye. The truth is Jag are not the first & they won’t be the last to embrace the change. Every single heritage brand is shifting & most of them already have – Audi have also done a very similar rebrand in the Chinese market, look it up, once again its almost identical but again, nobody bats an eye. All I am seeing is complaints about how this isn’t what Jaguar should be and when you think of them you picture class & style. We’re scapegoating Jaguar but forgetting Porsche won’t make the GT’s, BMW won’t make the M’s and Merc won’t make AMG’s… so why should Jag.