Colin Richardson’s Post

What Every Major Auto Emblem Means, from Acura to Volvo Here’s how some of most world’s most recognizable car brand logos came to be. https://lnkd.in/gcC6yW4F

Jaguar’s coming back, but not as we know it. The storied British marque is in the middle of its ‘no new cars for five years’ strategy on a journey to full reinvention. Instead of an Audi, BMW and Mercedes-Benz rival, the British marque is bullish it will return as a Bentley and Rolls-Royce battler.  The goal of the coming three-strong all-electric line-up is to make buyers want to pay A$240,000 for Jag’s new models, according to recently appointed Jaguar MD Rawdon Glover https://lnkd.in/gBZa4CTq

Jaguar has revealed the new cars as part of their ongoing efforts on rebranding. The logo is changed, colors are changed, cars are changed. Apparently they are trying to enter into EV market. But why rebrand the logo and identity entirely? BMW Or Mercedes also launched their EV vehicles. Nobody touched the brand identity. I learned a thing or two about branding from this. The cars are also named Type 00 which means they are non production cars. Probably also means even if they launched, it would get 0 sales? Thoughts? #branding #marketing

JAGUAR, PART 2: Fiat is bold. 🚗 Jaguar is confused (that's being nice). Two extremes of how brands can be bold. Fiat shows the cars (duh), shows real colors, and they had Fiat's Global President exude Italian confidence. What we see is a commitment to being different (plus it works). Not so with Jaguar. Jaguar used to mean power, style, British charm and luxury. Now, it means shaved heads, fluffy clothing and fluorescent chaos. All while "copying nothing." Fiat celebrates it is → Italian, passionate, optimistic, and accelerates the power of this using real differentiation. Jaguar ignores it was → British, refined, exclusive, powerful, and unfortunately, exchanged what worked for hyperactive movement and colors. → Bold works. → Being different works. → Defiantly pivoting & inspiring us works best. P.S. Stay in your passing lane. Share this if you agree. 🚀 ----------------------------------------- 🔔 Follow David Brier for daily tips on branding and selling

🚗 Jaguar’s unveils new logo and branding ahead of electric only future. Jaguar, the luxury carmaker, has introduced a new logo as it prepares to become an all-electric brand by 2026 with the slogan "Copy Nothing." This rebranding is part of a major shift in the company’s identity, leaving behind most of its traditional petrol and diesel cars. The new logo has sparked mixed reactions online: Tesla’s Elon Musk asked, “Do you sell cars?” Media outlet Morning Brew pointed out that Jaguar replaced its iconic “growler” logo with a simpler monogram. Jaguar’s management remains optimistic and confident, expecting that 90% of its future customers will be completely new to the brand. Disclaimer: This post reflects my personal views and is based on publicly available information. It does not represent the official statements or opinions of Jaguar or its affiliates. #Jaguar #ElectricCars #Innovation #Sustainability #Rebranding #marketing

The Boldest Rebrand in Automotive History? Hear me out: when was the last time Jaguar was truly in the spotlight? When was the brand relevant? Now, I’ll admit, the launch video didn’t exactly blow me away. But what did? The sheer impact of this rebrand and the unapologetic commitment to a bold, singular vision. In today’s crowded marketplace, standing out is everything—and Jaguar just made sure they’re impossible to ignore. This new car doesn’t feel like a Jaguar, doesn’t look like a Jaguar, and has loyal customers scratching their heads. But here’s the real question: is that even a problem? I don’t think so. Let’s face it: Jaguar’s sales were declining, and the brand struggled to recover from its Ford takeover. Tata brought some energy back with the F-Type, but the momentum fizzled. Shifting to a fully electric lineup makes sense, and while this concept is divisive, it’s undeniably captivating. Sure, the final designs may dial back the minimalist aesthetic and polarizing colors, but the buzz? It’s already working. Without this bold rebrand, would we be as curious about what’s coming in 2025? Probably not. Jaguar’s commercial strategy here is daring, disruptive—and, in my opinion, brilliant. What do you think?

Jaguar is rebranding… as a fashion label? Not quite, but it does feel that way. Take a look for yourself: https://lnkd.in/ezx9NRnk The campaign features a series of models with very serious expressions, strutting in avant-garde outfits and showcasing slogans that match their actions. It all culminates in a basic pose on a rock. We’ve got a few thoughts. Clearly, Jaguar is aiming to feel more relevant - perhaps to combat declining sales. With plans to go all-electric by 2025, their tagline ‘Copy Nothing’ suggests bold innovation. But ironically, the campaign feels very familiar, at least in the fashion world. Does it break new ground? Not really. And does it have much to do with cars or drivers? Not that we can see. Unsurprisingly, the campaign has sparked plenty of online debate, with Jaguar facing significant backlash. In an interview with the Financial Times, the Managing Director suggested the message had been lost in “a blaze of intolerance.” Maybe. Or maybe the message just isn’t that clear to begin with. We watched it and found ourselves thinking, “...huh?”

New Jag or Thunderbirds 😀 the Type 00 “design vision” concept behind the controversial brand relaunch..for 2026 🚘 I don’t know what you think of these amazing iconic once British brands that have stood the test of time getting relaunched into something quite different ..unfortunately we are getting forced to drive electric cars whether we like it or not… 😬 From a design point of view I understand that Jaguar are trying to create a media & new funky branding frenzy with videos and loud coloured cars but does it serve the need and cost of the normal person in the street probably not..I was also considering the Tesla route because of grid and infrastructure that they have and a long range solution but it’s nearly 50K, absolutely mental. The good news is that they are being built in UK and will be built in at JLR’s much-revised factory in Solihull, West Midlands. You have to do your homework when it comes to EV’s in my opinion even if it looks cool. 😎

Controversial Opinion: Yes, Jaguar is a declining brand & yes, this drastic change could be seen as a last ditch effort at them trying to revive an already sinking ship; but I couldn’t disagree more. As a car lover & a marketer I thought I’d drop my opinion on what Jaguar are doing. If you ask me, Jaguar are the only heritage brand doing it right. The EV shift is inevitable and so many other heritage brands are doing everything they can to cling onto what once made them great. 15 years ago, you bought a BMW or an Audi for the engineering & design. Now, you can barely tell their cars apart. While I’m not in the market for an EV yet, nothing I’ve seen has ever made me want one. I’ve drove them before and they don’t look good, they don’t feel good & there’s far too much tech in them; if I wanted my car to drive for me I would’ve got the bus, it’s about £30k cheaper… or maybe I’ve just driven the wrong ones (somebody lend me their Taycan please) BMW have already announced they are not making cars with manual transmissions anymore and already stopped production of combustion engines (serious investment potential right there) along with many other brands accepting the EV change, but because they didn’t go all out like Jag, nobody bats an eye. The truth is Jag are not the first & they won’t be the last to embrace the change. Every single heritage brand is shifting & most of them already have – Audi have also done a very similar rebrand in the Chinese market, look it up, once again its almost identical but again, nobody bats an eye. All I am seeing is complaints about how this isn’t what Jaguar should be and when you think of them you picture class & style. We’re scapegoating Jaguar but forgetting Porsche won’t make the GT’s, BMW won’t make the M’s and Merc won’t make AMG’s… so why should Jag.