Jakub Sarlina’s Post

More conversions for less money? Yes, it's possible with a data-driven strategy and improved targeting. Check out our latest case study where we explain how we managed to boost Smartsupp’s trials from paid search campaigns while reducing their overall advertising spend. Here’s what we did: By focusing on key metrics like ARPA and CLTV, we restructured Smartsupp’s Google Ads account. We grouped campaigns targeting similar markets, thus improving targeting and providing Google’s algorithms with better data. We continued with regular pivot analysis, involving thorough optimization. We logically clustered markets, campaigns, and products; refined keyword targeting; and excluded any irrelevant keywords. The result? A 24.44% increase in new activations, a significant 28.98% reduction in CPA, and an 11.86% decrease in ad spend. Read more in the link below. 👇 https://lnkd.in/dN3HyapW

More conversions for less money? Yes, it's possible with a data-driven strategy and improved targeting. Check out our latest case study where we explain how we managed to boost Smartsupp’s trials from paid search campaigns while reducing their overall advertising spend. Here’s what we did: By focusing on key metrics like ARPA and CLTV, we restructured Smartsupp’s Google Ads account. We grouped campaigns targeting similar markets, thus improving targeting and providing Google’s algorithms with better data. We continued with regular pivot analysis, involving thorough optimization. We logically clustered markets, campaigns, and products; refined keyword targeting; and excluded any irrelevant keywords. The result? A 24.44% increase in new activations, a significant 28.98% reduction in CPA, and an 11.86% decrease in ad spend. Read more in the link below. 👇 https://lnkd.in/djBwrRET #SaaSmarketing #CaseStudy #PaidSearch #DemandGeneration

💡 Ever wondered how much it costs to run ads on Facebook? Dive into the fascinating insights in this article on Facebook Ads cost. 💰💻 🔍 Facebook Ads is a pay-per-click platform where advertisers compete in an ad auction to reach their target audience. The higher the bid, the likelier the ad shows up. A metaphor? It's like a digital auction house determining the price of your virtual masterpiece. ✨ Tips to reduce your ad cost: - Choose the right campaign objective to optimize results. - Narrow down your audience, less is often more impactful. - A/B test ad creatives for maximum engagement. - Keep your ads relevant to ensure a higher relevance score. - Run retargeting campaigns for better conversions at lower costs. - Post-click experience matters, optimize your landing pages for success. - Use lookalike audiences to expand your reach and find high-quality leads. 🚀 Facebook Ads can be a game-changer for your business, but it's all about strategic optimization. Find the sweet spot and watch your ROI soar! https://lnkd.in/dNgNZFiG

🛍️ Are You Unlocking the Full Potential of Your Paid Shopping Ads? Imagine Adam’s Ice Cream running campaigns across various channels. A simple way to start is by grouping all shopping ads into a single channel, with campaigns nested under that, and individual ads or keywords tracked within each campaign. This kind of structure ensures you can answer critical questions, like, “Which products sell best when shown to this audience?” GA4 offers several default channels—Paid Search, Paid Social, Email, Organic Search, and even SMS or Push Notifications. However, one catch-all channel, Direct, pops up whenever Google can’t detect where a visitor came from. This could skew insights if left unmanaged. The key is to go beyond these defaults and organize channels with intent, giving you cleaner insights and better performance tracking. Knowing what works and where ensures you're not just running campaigns—but running them with purpose. #GA4 #PaidShopping #EcommerceMarketing #DigitalStrategy #MarketingOptimization #AdCampaigns #DataDrivenMarketing

Are Your Google Ads Campaigns Cannibalizing Each Other? As a Google Ads expert, one of the biggest problems I see is advertisers accidentally setting up campaigns that compete against themselves. This self-cannibalization happens when you run different ad types like call/search ads and Performance Max targeting overlapping audiences and keywords. The end result? Your own ads drive up costs by bidding against each other for the same prospects. The Cannibalization Culprit: Performance Max vs Search Ads Google's Performance Max campaigns utilize automated bidding to show your ads across all their inventory - Search, YouTube, Gmail, Maps, Display Network, and more. Simultaneously running search ads for similar services inevitably leads to conflicts. Your search and Performance Max campaigns end up locked in a bidding war, both driving up CPCs and splitting the potential "share of voice" you could have consolidated into one powerful campaign. It's advertising self-sabotage. A Google Warning Against Multiple Accounts Recently, a Google support rep warned me directly against running multiple Google Ads accounts for the same business. Their advice? Don't let your paid search efforts undermine each other by cannibalizing the same prospects. The Potential Upsides of Split Accounts That said, there can be strategic advantages to separate accounts in certain cases: - Completely distinct business units/services - Ability to test radically different strategies in parallel - Segmented budgeting and reporting However, for most businesses, the cons outweigh the pros. Disjointed reporting, overlapping campaigns driving up CPCs, and operational headaches make split accounts impractical. My Recommendation: Consolidate and Restructure The better solution is typically consolidating all paid search efforts into one unified Google Ads account. Map out a cohesive multi-campaign architecture covering Search, Shopping, Video, etc. Put your full budget behind coordinated, top-performing campaigns. If you need a testing ground, create draft or experiment versions within the same account. Google allows customized ad scheduling, targeting, and campaign types for flexible optimization. It takes more planning upfront, but a restructured consolidated account prevents self-cannibalization and unlocks higher ROI. Is your account structure undermining results? Contact us for a free Google Ads audit to fix self-inflicted wounds! #GoogleAds #PPC #DigitalMarketing #SearchAds #PerformanceMax #OnlineAdvertising #PaidSearch #SelfSabotage

Google Ads Hagakure What is Google Ads Hagakure? Google Ads Hagakure is a concept inspired by the principles of the ancient Japanese text "Hagakure," which emphasizes the mastery of one's craft through discipline, focus, and continuous improvement. In the context of Google Ads, it refers to a mindset and approach to advertising that prioritizes efficiency, optimization, and strategic decision-making. How can a Google Ads Hagakure Expert help optimize ad campaigns? Conduct thorough audits of existing campaigns to identify areas for improvement. Implement advanced bidding strategies to optimize campaign performance. Analyze data and metrics to make informed decisions and adjustments. Optimize ad creatives, targeting, and messaging for maximum impact. Stay updated on industry trends and Google Ads updates to adapt strategies accordingly. What are the benefits of adopting a Google Ads Hagakure approach? Improved campaign performance and ROI. Enhanced ad relevancy and user experience. Increased efficiency in budget allocation and bidding strategies. Greater mastery and understanding of Google Ads platform. Competitive advantage in the digital advertising landscape. "Unlock Your Google Ads Potential with Hagakure Mastery! 🚀 Take Your Campaigns to the Next Level! Click Here to Elevate Your Google Ads Strategy Today!" #GoogleAds #HagakureExpert #DigitalMarketing #AdvertisingStrategy #Optimization #CampaignManagement #ROI #DataDrivenDecisions #GoogleAdsMastery #PPC #MarketingTips

🌟 PPC Campaign Success Story! 🌟 Thrilled to share some incredible results from a recent Google Display Ads campaign I managed for Ecomm store 🔍 Campaign Overview: Budget: PKR 1,000/day Total Ad Spend: Rs 31.5K 📊 Performance Highlights: ROAS: 2,814.49% (Yes, you read that right!) Sales: 24.24 purchases Clicks: 16.1K 💡 Thanks to a combination of data-driven optimization, targeted audiences, and engaging creatives, we were able to achieve a significant return on ad spend (ROAS), generating valuable traffic and sales. This is a reminder of how powerful a well-structured PPC strategy can be when combined with constant optimization and an understanding of your audience. Let's keep pushing boundaries in the world of digital marketing! #PPC #DigitalMarketing #GoogleAds #ROAS #CampaignSuccess #MarketingOptimization #MarketingSuccess #MarketingAnalytics #EcommerceMarketing

🚀 Exciting Updates for Google Ads Performance Max! 🚀 Google's latest Performance Max enhancements are here to help advertisers supercharge their campaigns and maximize ROI. Here's what's new: 🔍 Search & Shopping Controls: Now you can use account-level negative keywords and soon, campaign-level exclusions to refine targeting. Perfect for avoiding irrelevant branded searches. 🎥 Video Creation Made Simple: Integrated tools now let you easily craft high-quality video ads directly within the campaign setup—no need for extra resources! 📊 Enhanced Reporting: Get deeper insights with new metrics at the asset group level and budget pacing tools to optimize spend effectively. 💡 Experiment & Optimize: Run A/B tests to prove the value of Performance Max compared to other campaign types, and find new ways to drive incremental conversions. These updates empower advertisers to boost conversions, tailor targeting, and make data-driven decisions like never before! 🚀📈 #DigitalMarketing #GoogleAds #PerformanceMax #PPC

Maximizing Business Growth with Google Advertising In the digital age, Google Advertising stands as a powerful tool for businesses aiming to expand their reach, attract new customers, and ultimately boost revenue. With its vast user base and sophisticated targeting capabilities, Google Advertising offers unparalleled opportunities for businesses of all sizes to grow and thrive. Here’s a comprehensive guide on how to harness the full potential of Google Advertising to propel your business forward. 1. Define Your Goals 2. Conduct Keyword Research 3. Create Compelling Ad Copy 4. Optimize Landing Pages 5. Leverage Targeting Options 6. Monitor and Optimize Performance 7. Test and Iterate 8. Stay Informed About Updates Google’s advertising platform is constantly evolving, with new features and updates rolled out regularly. Stay informed about the latest trends and best practices in Google Advertising by following industry blogs, attending webinars, and participating in relevant forums. Adapting to changes in the advertising landscape will enable you to stay ahead of the competition and maintain the effectiveness of your campaigns. In conclusion, Google Advertising presents a wealth of opportunities for businesses to grow and succeed in the digital marketplace. By defining clear goals, conducting thorough keyword research, crafting compelling ad copy, optimizing landing pages, leveraging targeting options, monitoring performance, testing and iterating, and staying informed about updates, you can maximize the impact of your Google Advertising campaigns and drive sustainable business growth.

💡There are two important rules often overlooked in PPC and sales growth discussions that can really boost your profits. First, there's the ASIN targeting rule. This means finding a product that's doing really well in your ads, making more money than it costs you to advertise it. To do this, look at what your competitors are doing. Find out which keywords they're ranking high for and then target those same keywords with your ads. This can make a big difference in your profits. Secondly, there's the keyword targeting rule. This involves finding a keyword that's making you more money than it's costing you in advertising. Once you find such a keyword, you need to adjust your bidding strategy depending on the type of keyword match you're using. If you're switching to a more specific match type, like going from broad to exact, you might need to increase your bid a bit. If you're going from exact to broad, you might need to decrease your bid. Then, keep an eye on how well that keyword is performing and adjust accordingly. By sticking to these two rules, you could see your profits increase by as much as 20%. It's all about optimizing your PPC campaigns to get the best results. #ppcmanagement #PPCamazon #AmazonAdventure #PostViral #amazonpl #amazonbrand #FBA #BudgetingForSuccess #ppcadvertisingstrategies #PPC💡