Are Your Google Ads Campaigns Cannibalizing Each Other? As a Google Ads expert, one of the biggest problems I see is advertisers accidentally setting up campaigns that compete against themselves. This self-cannibalization happens when you run different ad types like call/search ads and Performance Max targeting overlapping audiences and keywords. The end result? Your own ads drive up costs by bidding against each other for the same prospects. The Cannibalization Culprit: Performance Max vs Search Ads Google's Performance Max campaigns utilize automated bidding to show your ads across all their inventory - Search, YouTube, Gmail, Maps, Display Network, and more. Simultaneously running search ads for similar services inevitably leads to conflicts. Your search and Performance Max campaigns end up locked in a bidding war, both driving up CPCs and splitting the potential "share of voice" you could have consolidated into one powerful campaign. It's advertising self-sabotage. A Google Warning Against Multiple Accounts Recently, a Google support rep warned me directly against running multiple Google Ads accounts for the same business. Their advice? Don't let your paid search efforts undermine each other by cannibalizing the same prospects. The Potential Upsides of Split Accounts That said, there can be strategic advantages to separate accounts in certain cases: - Completely distinct business units/services - Ability to test radically different strategies in parallel - Segmented budgeting and reporting However, for most businesses, the cons outweigh the pros. Disjointed reporting, overlapping campaigns driving up CPCs, and operational headaches make split accounts impractical. My Recommendation: Consolidate and Restructure The better solution is typically consolidating all paid search efforts into one unified Google Ads account. Map out a cohesive multi-campaign architecture covering Search, Shopping, Video, etc. Put your full budget behind coordinated, top-performing campaigns. If you need a testing ground, create draft or experiment versions within the same account. Google allows customized ad scheduling, targeting, and campaign types for flexible optimization. It takes more planning upfront, but a restructured consolidated account prevents self-cannibalization and unlocks higher ROI. Is your account structure undermining results? Contact us for a free Google Ads audit to fix self-inflicted wounds! #GoogleAds #PPC #DigitalMarketing #SearchAds #PerformanceMax #OnlineAdvertising #PaidSearch #SelfSabotage
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Having a Google Ads expert can be highly beneficial for several reasons: Maximizing ROI: Google Ads can be complex, and without expertise, it's easy to waste money on ineffective campaigns. An expert can optimize campaigns to ensure that your budget is spent efficiently and generates the best possible return on investment (ROI). Strategic Planning: A Google Ads expert can develop a comprehensive advertising strategy tailored to your business goals. They can conduct keyword research, competitor analysis, and audience targeting to create campaigns that are highly effective in reaching your target audience. Ad Performance Optimization: Experts continually monitor ad performance and make adjustments to improve results. They can tweak ad copy, adjust bidding strategies, and refine targeting to maximize click-through rates, conversion rates, and other key performance metrics. Staying Updated: Google Ads is constantly evolving, with new features, updates, and best practices emerging regularly. A knowledgeable expert stays abreast of these changes and ensures that your campaigns take advantage of the latest advancements. Troubleshooting and Problem-Solving: When issues arise with your campaigns, such as low conversion rates or high costs, an expert can quickly identify the root causes and implement solutions. This troubleshooting ability can save time and prevent wasted resources. Adherence to Policies and Guidelines: Google Ads has strict policies and guidelines that advertisers must adhere to. An expert ensures that your ads comply with these rules, minimizing the risk of account suspensions or other penalties. Customized Reporting and Analysis: Experts provide detailed reports and analysis of campaign performance, highlighting key metrics and insights. This information allows you to make informed decisions and continuously improve your advertising efforts. In summary, a Google Ads expert brings expertise, strategic thinking, and optimization skills to your advertising efforts, helping you achieve better results and maximize the impact of your marketing budget. If you any question, please nock me. My what's app number: 01300739897 #PPCAds #googleppc #googlesearchads #googleadvertising #adwords (the previous name of Google Ads) #searchengineoptimization #paidsearch #onlineadvertising #adcampaigns #DigitalMarketingads
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Having a solid ad strategy is essential for any business looking to maximize their return on investment. 🚀 These are some quick tips to improve your Pay-Per-Click campaign performance: 💥 Targeting Precision: Refine your audience with Google Ads' keywords and Facebook's segmentation. 💥 Ad Quality: Create compelling copy and visuals. Test and optimize! 💥 Budget Management: Set goals, monitor closely, and adjust bids for efficiency. 💥 Conversion Tracking: Use tracking tools to measure success and optimize accordingly. Applying these tips will improve your ad strategy and deliver impressive results. 📈💥 For an in-depth look at Pay-Per-Click campaign management, check out more at https://lnkd.in/eebcWQS9 #PPC #googleads #admanagement
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**Is Your Advertising Truly Performing?** In the world of PPC, the line between success and overspending can be alarmingly thin. I've seen too many campaigns where budgets vanish like steam without leaving a trace on the sales charts. Why is that, and more importantly, how can we prevent it? Whether you're managing Google Ads, Facebook Ads, or diving into the ever-evolving world of programmatic buying, the foundation remains unchanged: meticulous targeting, compelling creatives, and relentless optimisation. Yet, there's a piece of the puzzle often overlooked - conversion tracking. Without accurate data feeding back into your campaigns, you're essentially flying blind. It's high time we put the spotlight back on robust tracking mechanisms. From setting up basic conversion pixels to implementing advanced event tracking across websites and apps, ensuring you capture every touchpoint in the customer journey is paramount. In conclusion, if you want your advertising to work harder for you, start with what you measure and how you measure it. Only then can we truly turn those clicks into customers. ------------------------ 🇺🇦 I am Stanislav. 🔺 Supporting your leveraging Google Ads for sales. 🔺 Providing audits, training, and consultancy. Liked this post? Want to see more? 🔔 Ring it in my Profile Follow #PPCbyStanislavGalandzovskyi 🔝 Connect with me #PPC #PaidMarketing #GoogleAds
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🚨 Attention Advertisers! These “hidden” Google Ads settings could be silently draining your budget if not carefully monitored. Here’s what you need to know to avoid costly mistakes: Google Ads Campaigns: Beware of These Key Settings 🚀 Performance Max (PMax): 1️⃣ Location Settings: Google now hides location settings by default when setting up a new PMax campaign. Your targeting includes people in or interested in your locations, which can result in unnecessary impressions outside your target area. Unfortunately, this can only be adjusted after the campaign goes live. 2️⃣ Final URL Expansion: This setting is enabled by default in PMax campaigns, directing traffic to landing pages related to your product inventory. While useful, it can sometimes lead to less precise targeting. 3️⃣ Auto Asset Creation: Also switched on by default, this feature allows Google to automatically generate ad assets using content from your website, domain, and ads. Be sure this aligns with your goals before launching. 🔍 Search Campaigns: 1️⃣ Broad Match Keywords: If you’re using Smart Bidding, the campaign automatically defaults to Broad Match keywords. This can increase reach, but without careful oversight, it may also result in less relevant traffic. Test thoroughly before committing. 2️⃣ Display Network Opt-in: Ads are automatically opted into the Display Network when using Search campaigns. While Display can offer cheaper conversions, it's not always the best fit. If you’re focused on Search, consider turning this off to ensure your budget is spent in the right place. 💡 Pro Tip: Always double-check these settings to maximize performance and control costs. Missing anything important? Share your thoughts in the comments! #Googleads #ppc #sem #googleadcampaigns #growthhacking #successmindset
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More conversions for less money? Yes, it's possible with a data-driven strategy and improved targeting. Check out our latest case study where we explain how we managed to boost Smartsupp’s trials from paid search campaigns while reducing their overall advertising spend. Here’s what we did: By focusing on key metrics like ARPA and CLTV, we restructured Smartsupp’s Google Ads account. We grouped campaigns targeting similar markets, thus improving targeting and providing Google’s algorithms with better data. We continued with regular pivot analysis, involving thorough optimization. We logically clustered markets, campaigns, and products; refined keyword targeting; and excluded any irrelevant keywords. The result? A 24.44% increase in new activations, a significant 28.98% reduction in CPA, and an 11.86% decrease in ad spend. Read more in the link below. 👇 https://lnkd.in/dN3HyapW
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More conversions for less money? Yes, it's possible with a data-driven strategy and improved targeting. Check out our latest case study where we explain how we managed to boost Smartsupp’s trials from paid search campaigns while reducing their overall advertising spend. Here’s what we did: By focusing on key metrics like ARPA and CLTV, we restructured Smartsupp’s Google Ads account. We grouped campaigns targeting similar markets, thus improving targeting and providing Google’s algorithms with better data. We continued with regular pivot analysis, involving thorough optimization. We logically clustered markets, campaigns, and products; refined keyword targeting; and excluded any irrelevant keywords. The result? A 24.44% increase in new activations, a significant 28.98% reduction in CPA, and an 11.86% decrease in ad spend. Read more in the link below. 👇 https://lnkd.in/djBwrRET
tomatoes.digital
tomatoes.digital
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Google Sales Ads are a class of online advertising available through Google platforms, mainly aimed at driving sales by reaching prospects at the right purchase moments. These ads have been optimized for conversion and can appear on various Google properties, such as Search, Display, YouTube, and Shopping. Why Apply Google Search Ads? Reach Intent-Driven Shoppers: Through Google Search Ads, target users who are now searching for products or services like yours, meaning your ads will be highly relevant to them. Cost-Effective: Under the pay-per-click model, you pay only when someone clicks on your ad. You are in full control of your budget, spending only that amount with which you are comfortable, and you can make further adjustments based on performance. Measurable Results: With robust analytics and reporting tools for tracking clicks, conversions, and other key metrics using Google Ads, you are able to constantly optimize and improve your campaigns. Targeting: By location, by language, by device type, and much more, you will be able to really customize targeting options of your audience. This helps ensure your ads reach the right people at the right time. How Do Google Search Ads Work? Google Search Ads work on the auction system: you bid for certain keywords. When any user performs a search, Google conducts an auction to determine the ads that best match a search and should appear. This process considers a number of factors that include, but are not limited to: Bid Amount: The amount a person is willing to pay per click for a select keyword. Quality Score: A rating Google gives your ads based on relevance and performance. The higher quality ads get a reward in the form of higher ad placements at a lower cost. Ad Rank: An approximation of the position of your ad on the search results page is calculated by multiplying your bid times your Quality Score. Ad Extensions: Additional information like location, contact info, or site links that can make your ad more useful to customers and improve click-through rates. Hire me : https://lnkd.in/gVTt_Gm4 Text me for free consultancy 👍 #Googleads #Googlemarketing #Googlesalesads
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💸 Suppose if you spend $5000 or more on Google Ads but haven't set up Google Ads conversion tracking, especially enhanced conversions, here's what you would lose: ❌ No Insight on ROI (Return on Investment): Without conversion tracking, you won't know if your ad spend is generating sales, leads, or other valuable actions. This means you'll be flying blind when it comes to evaluating the effectiveness of your campaigns. 🚫 Ineffective Campaign Optimization: Google Ads relies on conversion data to optimize your bids automatically (through Smart Bidding strategies like Target CPA, ROAS, or Maximize Conversions). Without this data, Google can't effectively optimize your campaigns, leading to potential overspending or missed opportunities. 🔍 Missed Attribution Data: Enhanced conversions improve the accuracy of attribution, especially across devices or when cookies are limited. Without enhanced conversion tracking, you'll lose valuable insights into how different touchpoints contribute to conversions. 🎯 Lower Ad Personalization: Enhanced conversions allow Google to refine ad personalization based on user actions. Without this, your ads might not reach the most relevant audiences. 🔄 Lack of Audience Retargeting Data: Without tracking conversions, your ability to create effective remarketing lists is compromised, limiting your ability to retarget users who showed interest but didn’t convert. 💡 In short, you'd be missing out on a more effective use of your ad spend, potentially wasting part of the $5000 or more on less targeted, unoptimized campaigns. #googleads #ppc #ga4 #GTM #googleadsconversion #googleads #ceo #cofounder #founder #manager #director
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"What is the right ad spend for Facebook and Google ads? 🤔 Let's dive into this! Over the years, I've seen a common trend: Many suggest a starting point of £5/day for FB ads and £250/month for Google. The thing is, ad costs have skyrocketed with inflation so this simply can't be right anymore 📈 So, I guess it's time for a little reality check: Yes, a £5/day spend can fetch you leads on Facebook, but they'll be sparse. Want to top Google search? That budget works only if you're lucky enough to have minimal competition. It's like waiting for a shooting star—rare but magical. ✨ Just dipping your toes with minimal spends is fine but often leads to an underwhelming experience and low quality leads. 🚀 To truly move the needle, you should aim to allocate 12-20% of your revenue goal to ads. Dreaming of making 100k from your ads? Be prepared to invest at least 12k (1kpm) in them. This info comes straight from the horse's mouth (marketing experts much smarter than me) Remember, it's not just about the amount. Factors like customer conversion rates and cost per customer play a huge role in optimising your ads for better performance. Want to start small? You can totally manage it yourself, you don't need an "expert" (like me) to run it for you. There are tools out there like Leadrocket that can write your ads, sort the targeting and optimise them for the best cost per lead all in a few clicks. For those ready to invest more, it's wise to have an expert by your side to optimise your spend and maximise your results. Of course, I'm sure I might know someone who can help you with that too! Any questions just ask away 🦸
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📢 What is google ads? Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or video content within the Google ad network to web users. These advertisements can appear on Google's search engine results pages (SERPs), websites within the Google Display Network, on YouTube videos, and in various other places across the web. Advertisers bid on keywords that are relevant to their target audience, and their ads are displayed when users search for those keywords. The cost of each ad is determined through a combination of bidding and quality score factors, and advertisers can set a budget for their campaigns to control their spending. Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads, allowing advertisers to reach their audience through different channels and formats. It provides detailed targeting options, analytics, and optimization tools to help advertisers maximize the effectiveness of their campaigns and achieve their marketing goals. Contact for Service: 👇 EMAIL: [email protected] WhatsApp: +8801953849424 #Mahmudulhasanroni #Hasan #Roni #Digitalmarketing #Marketig #GoogleAds #PPC #DigitalAdvertising #SEM #AdWords #PaidSearch #AdCampaigns #OnlineAdvertising #MarketingStrategy #KeywordStrategy #ConversionTracking #AdBudget #SearchEngineMarketing #GoogleAdWords #AdOptimization #DisplayAds #Remarketing #GoogleAnalytics #AdPerformance #GoogleSearchAds
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