Jake Cass’ Post

Gen Z, the generation born between 1997 and 2012, is a powerful force in the digital universe. With their dominance on social media and news cycles, they can make or break brands. But what do they want from brands? In a world where brand authenticity is in short supply, Gen Z demands more than thinly veiled trends and clunky TikToks. They want to be a part of the sales pitch process, not just passive consumers. This younger generation is enabling a new branding strategy across digital touchpoints. They don't need brands to spend exorbitant money on licensed tracks or bespoke music for each campaign. Instead, Gen Z wants to be given sonic assets to mold, remix, create, and play with to produce their own unique content. #coolreads #lunchreads #mustreads #genz

Beauty Beats E.l.f. Cosmetics' strategy to release an album specifically designed to accompany "Get Ready With Me" (GRWM) videos targets several key marketing objectives. By creating an album tailored for the GRWM video genre, E.l.f. Cosmetics enhances the user experience, making makeup application not just a routine but an immersive, entertaining event. This can increase the time consumers engage with the brand, deepening emotional connections. GRWM videos are highly popular on platforms like TikTok, where users showcase their makeup routines. By integrating their products into this popular content format, E.l.f. taps into existing consumer behaviors and trends, thereby aligning the brand with the youthful, digital-first audience that frequents these platforms. READ ARTICLE: https://conta.cc/3XJQuFf #ELFBeautyBeats #GetReadyWithELF #MakeupMusic #TikTokTunes #ELFMade #BeautyPlaylist

TikTok is a powerhouse, without a doubt. And its influence as a platform has reached far beyond the online world. In the past few months, movies like Barbie and Saltburn have received massive viewership, largely due to the commentary seen on short-form video platforms like TikTok. The fact is, short-form video and TikTok, as a consequence, are here to stay. If your brand does not currently have a social media strategy that includes TikTok (or any social strategy at all), I highly encourage you to start investing in one now. Whether you are B2B or B2C, the free publicity and viewership that TikTok offers is invaluable and has never been more accessible. Big brands like RyanAir and Duolingo have already perfectly crafted their strategies on the platform and seen subsequent massive growth. Why not be the next big success story? https://lnkd.in/ee6yY7dr

Lets Talk!! All I wanna say is the Gap’s #Jungle campaign… is truly IT! Not sure what I’m talking about? ⬇️ (Linked Below) I was recently impressed by Gap's Spring 2024 campaign featuring the band Jungle and their viral hit "Back on 74." This campaign effectively leverages several key trends and strategies, making it a true standout in the retail marketing landscape. I wanna quickly chat about why I think it was a HIT! 🤭 1. Capitalizing on Trending Content: Gap cleverly integrates the virality of "Back on 74," a song that has amassed significant traction on social media, particularly on platforms like TikTok. This not only captures the attention of a younger demographic but also positions the brand as culturally relevant and in tune with current trends. 2. Strategic Influencer Selection: The inclusion of rising star Tyla, fresh off her hit song "Water," adds another layer of appeal and further strengthens the campaign's connection with younger audiences. #InfluencerMarketing #musicmarketing 3. Recognizing Creative Talent: Gap deserves praise for acknowledging the original dancers from the "Back on 74" choreography video (a video that now has 2.5M likes ; 23.6M views). This demonstrates respect for the creative talent behind the viral content and fosters a sense of authenticity within the campaign. #CreatorRecognition #authenticmarketing 4. Seamless Product Integration: The choreography seamlessly showcases the flow and comfort of Gap's linen collection, effectively demonstrating the product's key features through movement. This approach is both visually engaging and memorable. (I have some pieces in my cart 🛒 as well speak 🤭) #StorytellingInMarketing #ProductDemonstration 5. Empowering Artists & Dancers: Gap's campaign elevates the voices and artistry of both the musicians and dancers involved. This aligns with the growing emphasis on creator recognition and appreciation in the marketing sphere. #ArtistEmpowerment #DiversityAndInclusion What are your thoughts on this campaign? 🌚 #culturalmarketing #brandbuilding

Controversial Opinion: Has #marketing made her or is Taylor Swift actually this talented? Love her or hate her, there's no denying that #taylorswift has cemented herself as one of the most influential figures in the music industry. But why? Many attribute it to her undeniable talent, which sure, yes she’s talented, but there's another factor that often goes overlooked: her marketing. In a world where artists come and go, Taylor Swift has managed to stay not only relevant but also at the top of her game; so is it talent or is it thanks to her strategic approach to marketing? Here's how I believe she’s killed it: Emotional Storytelling: She understands the power of storytelling in connecting with her audience on a deeper level. Through her music, she shares personal anecdotes, vulnerabilities, and experiences, allowing fans to see themselves reflected in her songs. I mean how many break ups have their been in the world?! Engagement on Social Media: Now this one is a biggy, her active presence on social media platforms like Instagram and Twitter has allowed her to cultivate a loyal fanbase who feels personally connected to her. She constantly shares behind-the-scenes glimpses, personal updates, and interactive content, that keeps fans engaged and invested in her journey. Innovative Merchandise Offerings: Swift goes beyond traditional tour merchandise, offering fans a diverse range of products that reflect her brand and personality. From limited edition memorabilia to fashion collaborations (her collaborations are so well placed and timed, I could almost do a full post on her incredibly smart collab strategy) her merchandise not only generates additional revenue but also serves as a marketing tool by extending her brand presence beyond the concert venues. Strategic Partnerships and Collaborations: Again - Collabs! She strategically partners with brands, influencers, and other artists to expand her reach and appeal to diverse audiences. These collaborations help her tap into new markets and reinforce her brand identity. Controversial but Taylor Swift's success isn't just about her music; it's about her savvy approach to marketing. By leveraging emotional storytelling, social media engagement, innovative merchandise offerings, and strategic partnerships, she has mastered the art of music marketing and solidified her status as a cultural icon. Love her or hate her, it’s something to think about, this 34 year old Billionaire knows how to make an impact - She’s a powerhouse, business-wise! #taylorswift #dataleadmarketing #business #erastour

Wooh. $1mil from a single TikTok Live Alabama based Stormi launched Canva Beauty in 2018 and sold 1million products in year 1. Stores wouldn't stock her products. Now she's hugely successful, they are of course banging on her door but she won't pay the margins (and they turned her down, so...). She uses giveaways in her live streams to create hype and drive loyalty, and is candid on her social accounts about the highs and lows of running a black founder-owned beauty business - YouTube videos show her packing up the products in the warehouse (30,000 square foot of warehouse). Only 4-7% of products carried by US beauty stores are black beauty brands says a 2022 McKinsey report. However black beauty consumers account for 12.4% of the US population. They spend hard, are loyal and look for high levels of authenticity - - and are 3x more likely to be dissatisfied with standard beauty store product offering (physical availability is a huge problem - black consumers travel 17% further to access expert customer service and products). Stormi filled a void left wide open. TikTok awareness-purchase hyper drive helped her explode it 💥💥

For Sale: StarRevue.com - The Perfect Domain for Entertainment, Media, and Celebrity-Focused Platforms 🔹 StarRevue.com is a short, memorable, and professional domain name that can attract a global audience. This domain is ideal for a media platform or digital magazine focused on entertainment, movie and TV reviews, celebrity news, or even covering fashion trends and style. 🔹 Potential Uses: A website for celebrity and entertainment news. A digital magazine or site for movie reviews. A platform for covering the latest in fashion and style. A blog or site focused on music and art reviews. A commercial website showcasing exclusive products or services for an audience passionate about pop culture. 🔹 Why Choose StarRevue.com? Catchy and Professional: Easy for any visitor to remember, helping build a strong brand. Versatile: Fits multiple niches like media, fashion, art, and music. Two-Word Domain: Perfect for marketing, SEO, and easy promotion. Don’t miss the chance to own StarRevue.com and launch your digital venture with a powerful domain! #StarRevue #DomainForSale #PremiumDomain #Entertainment #Media #CelebrityNews #FashionBlog #MovieReviews #MusicReviews #DigitalMagazine #OnlinePlatform #TrendingNow #CatchyDomains #DomainMarketplace #PopCulture #FilmAndTV #FashionTrends #ExclusiveContent #ArtAndCulture #BuyThisDomain

An 89% increase in revenue, but how? Two creatives, same product, same audience size. I’d love to know which one you think wins 🏆. One creative recorded a 138% increase in click rate and an 89% increase in revenue compared to the other. Massive performance difference. So what do you say? Bold, colourful? Or sleek and simple? Which one wins? This or that? Drop your thoughts in the comments below!

Here’s some #digitalmarketingtips for #youngentrepreneur and #motivated just starting #artists! With the rise in “Premium Content” Snapchat has become increasingly the place to market your brand. Ever the business man, when I see a trend that continues to rise and increase in reach and audience at the same rate as young confident, attractive and let’s say “ambitious” young ladies become an adult and can legally and willingly choose to monetize “the gifts their mama gave em”, I immediately start thinking of ways to capitalize on it. I have yet to use the network I’m cultivating therefore the results of this experiment are yet to be determined however, I can tell you as a business (MAN) this has been the most “interesting” marketing campaign I’ve devised for a project to date. 😉😆#yolo I’ll share the outcome as soon as I’ve finished my strategy as well as the project it’s designed for. If you’re interested in my personal views on this topic there’s a detailed article on my #facebookpost here: 🔗 https://lnkd.in/eRjsj42u. I’ll end this with a little bit of #advice / #wisdom. If your a young artist just trying to get your foot in the door of your respective field of practice. Drop your personal judgment and opinions made from a position of moral superiority self righteousness before you even knock on the door your hoping to enter, because what lies behind it will eat you alive! Entertainment industry is a business and business is just that! Keep your eye on the ultimate goal and be willing to do whatever you need to do to compete with monsters that not only have little to zero scruples but will use your ideas as dagger to stab your green asses budding career directly through its heart from the back!

Bands create songs that their fans want to listen to, want to sing along to, want to share with their friends, and then buy more of the songs the band releases. Imagine if brands created messaging, communications, and advertising that triggered a similar reaction in their targeted audiences. People don’t hate brands. But they do hate annoying messaging and advertising from brands. So, why not create messaging and advertising that the audience will happily welcome in their day? Seems simple, right? It should be. When you take a look at categories like sneakers, streetwear, and even skateboarding there seems to be a lot of brand love going on there. Brands create messages that their audiences engage with, like, share, and save. Hop onto Hypebeast and you’ll see it is full of brand-centric posts. A quick check of their numbers showed me they get 18.8M unique visitors per month and 40.1M page views per month. You just need to walk down any busy city street to see brand fans - logos emblazoned across t-shirts and hoodies, easily identifiable logos on sneakers, bags with large logos and so on. Again, people don’t hate brands. Brands have fans. Now, back to bands, imagine a band walking out on stage at a concert and deciding not to play any of the songs that their fans like, instead they’re just standing there and shouting at the audience - “Buy more of our records” and then walking off stage. That would not go down well. Brands need to stop yelling at their audience and telling them to buy and start engaging with them on their terms, communicating on their platforms, in ways they want to engage. Oh, and let’s not forget that songs are ideas, so that means fans of bands love hearing new ideas…constantly, while still holding onto the past songs, their old favourites. Brands need to continually entertain with new ideas if they want their audience to call for an encore. When I first got into advertising, fresh from the music business, I remember my first ECD saying - “You’re still in the entertainment business, Rodd.” #creativity #advertising #creativedirector #brands #cmo #creative