Alexandre Coussy’s Post

What creatives do is magic. We create something out of nothing. That emotionally resonates with an audience. So that they change their perception of a brand. And ultimately we change their behavior. THAT. IS. MAGIC. Sell yourself accordingly for the superpowers you possess.

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸? Creating an ad that grabs attention is hard. But making sure the message lands with the right audience? That’s next-level. Let’s break down a few quick tips to improve your ad creative and connect with your audience. 🎯💡 𝟭. 𝗖𝗹𝗲𝗮𝗿 & 𝗦𝗶𝗺𝗽𝗹𝗲: Keep your message concise. Complexity kills engagement. 𝟮. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀: Speak directly to your audience’s problems—show you understand their needs. 𝟯. 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗩𝗶𝘀𝘂𝗮𝗹𝘀: Great design catches the eye, but make sure it supports your message. 𝟰. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻: Make it crystal clear what action you want them to take. 𝟱. 𝗧𝗲𝘀𝘁 & 𝗟𝗲𝗮𝗿𝗻: Always A/B test your creatives to see what resonates best. How do you refine your ad creative to improve performance? Let’s hear your thoughts in the comments! #AdCreative #MarketingTips #DigitalAdvertising #AudienceEngagement

For Sale: StarRevue.com - The Perfect Domain for Entertainment, Media, and Celebrity-Focused Platforms 🔹 StarRevue.com is a short, memorable, and professional domain name that can attract a global audience. This domain is ideal for a media platform or digital magazine focused on entertainment, movie and TV reviews, celebrity news, or even covering fashion trends and style. 🔹 Potential Uses: A website for celebrity and entertainment news. A digital magazine or site for movie reviews. A platform for covering the latest in fashion and style. A blog or site focused on music and art reviews. A commercial website showcasing exclusive products or services for an audience passionate about pop culture. 🔹 Why Choose StarRevue.com? Catchy and Professional: Easy for any visitor to remember, helping build a strong brand. Versatile: Fits multiple niches like media, fashion, art, and music. Two-Word Domain: Perfect for marketing, SEO, and easy promotion. Don’t miss the chance to own StarRevue.com and launch your digital venture with a powerful domain! #StarRevue #DomainForSale #PremiumDomain #Entertainment #Media #CelebrityNews #FashionBlog #MovieReviews #MusicReviews #DigitalMagazine #OnlinePlatform #TrendingNow #CatchyDomains #DomainMarketplace #PopCulture #FilmAndTV #FashionTrends #ExclusiveContent #ArtAndCulture #BuyThisDomain

#donmackinnon and that magpie mind of his have groked the power of curation long before it became both over-extended and under-understood. I just had the pleasure to schmooze with Don about #harkaudio. His branded Harklists are a splendid and resonating way for the many brands who are struggling for relevant content to capture the power of what I will call "adjacent enlightenment." The reality is that brands - consumer and b2b - quickly run out of ways to engage their audiences beyond self-serving promotions and other internal news. If you don't believe me, check your inbox. Hark's curated podcasts provide that expanded zone of connection which demonstrates that brands are sentient and can establish relationships beyond narrow commerce and transactions. This is the theme of an #ageage piece I wrote earlier this year about the overlooked "Curiosity Class" marketplace. Hark uses audio to reach this audience, and is the new secret weapon of brands who want to enter the new world, to coin a phrase, of audio #curatetivity" https://lnkd.in/eCiRKhRt

✨ Excited to announce a new partnership between Fancy Salt and Brandefy App. Here’s how we brought this collaboration to life. Brandefy’s Mission:  ✔ Busting beauty myths by delivering high-quality, science-backed products without unnecessary markups. Fancy Salt's Approach:  ✔ We partnered to create an authentic UGC content strategy on TikTok. Real Stories from Real Users: ✔ Highlighted how to build a whole skincare routine for the price of one luxury serum. ✔ Showed how to stack products for maximum benefits without breaking the bank, achieving real results. ✔ Demonstrated how Brandefy seamlessly fits into real life with products that deliver on their promises. The Creators:  ✔ Real people using the products, sharing their genuine reflections, resonating with the audience in a meaningful way. Want the same for your brand? Contact [email protected] to brainstorm your strategy! #FancySalt #Brandefy #UGC #TikTokMarketing #tiktokshop TikTok Shop #BeautyWithoutTheMarkup #BrandStorytelling #innovation #socialcommerce #ecommerce #creatoreconomy #creators #digitalmarketing https://lnkd.in/gZw-BmWJ

RESPECT YOUR AUDIENCE ABOVE THE ALGORITHM! One-second reels are disrespectful to your audience and no matter what you believe your audience is the only one you are serving. It doesn’t matter if you focus on Signature Style like I teach or you are focusing on another strategy. At the core of every single strategy is your ideal customer, the person you are serving. The moment you begin serving the algorithm is the moment you fail! One second reels are simply in service of the algorithm and I would not ever advise you to put one together even pretending to serve your audience. PS since recording this I have seen hundreds more of these videos!! Why? Because it’s f@cking annoying for them! It’s over before it starts, if there is text on the screen it’s moving too fast, and in some cases you all are putting nothing in the caption… That does not serve your audience it pisses them off! YOUR AUDIENCE IS SMARTER THAN THAT! And when you start playing games with them you lose them… DO THIS INSTEAD… 🔹Provide a reason to watch at the start of your video 🔹Deliver some value that your audience needs (or) entertain your ideal customers (or) inspire your people (or) a combo of the three if you want to have some real success! 🔹Wrap it up with a call to action that will get them to take the next step with you! A video with this format will always delivered more desired results (unless you are a views wh0re!) Now, just so I am clear before wrapping up let me repeat that one more time, RESPECT YOUR AUDIENCE ABOVE THE ALGORITHM! Want to learn about a great way to do just that and get seen as the go to person in your niche? COMMENT PLAYBOOK to get your copy of the Signature Style Playbook that will help you build the foundation of a winning signature style that will get you noticed! . . . . #signaturestylereels #signaturestyle #contentstrategy

Ever wondered what makes a million-dollar ad? It's not just about the budget. It’s about strategy, creativity, and impact. Here are the key ingredients: - Clear Objective: Know what you want to achieve. Is it brand awareness or direct sales? - Target Audience: Pinpoint who you're speaking to. Understand their needs and desires. - Compelling Storytelling: Engage emotions. People remember stories more than facts. - High Production Quality: Invest in visuals and sound that captivate. - Strong Call-to-Action (CTA): Tell your audience exactly what to do next. But there's more: Testing is crucial. Analyze performance metrics continuously. Adapt and optimize based on data insights. Remember, even small tweaks can lead to significant returns.

Imagine a world where your customers are your biggest fans, not just buying your products but also becoming your most enthusiastic advertisers. Sounds like a dream, right? But guess what? This dream is our reality. In the vibrant world of fashion, shoppable videos have evolved from a fancy gimmick to a cornerstone of direct-to-consumer brands' strategies. They're not just about boosting engagement; they revolutionize how we connect, converting viewers into loyal customers in a heartbeat. But the magic of these videos goes beyond mere sales. When people see genuine folks strutting in style, flaunting your products with love and pride, it's not just fashion on display—it's a testament to authenticity. This is social proof in its most compelling form. User-Generated Content (UGC) isn't just another type of media. It's a bridge built on credibility, #authenticity, and #engagement, inviting us to see our brand through the most honest and appreciative eyes—our customers'. It's high time we fully embrace this seismic shift in marketing dynamics. #UGC invites us to forge genuine connections, nurturing a community where every voice matters, every story is celebrated, and every customer becomes part of our brand's journey. #CustomerAdvocates #EnthusiasticAdvertisers #ShoppableVideos #AuthenticityOnDisplay #SocialProof #UGCRevolution #GenuineConnections #CommunityMatters #BrandJourney #CustomerEngagement

🔥 What’s Working in Creative Right Now... High Production 🎥 Blending UGC with high-production ads is a game-changer, combining authenticity and social proof to re-hook your audience and boost engagement. UGC 🤳 Addressing customer doubts and objections head-on through UGC is delivering standout results. By acknowledging concerns early, you build credibility and turn sceptics into buyers. Design🖋️ Ugly Ads are trending! Raw, handwritten-style visuals are cutting through the noise, catching attention, and driving clicks. 💡 Save this post to level up your next campaign! #CreativeStrategy #PerformanceMarketing #AdTrends #UGC

𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀: 𝗦𝗲𝘁 𝗨𝗽 𝗮 𝗠𝗲𝘁𝗮 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁: This provides access to Meta’s full suite of tools. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: Choose what you want your campaign to achieve. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗔𝗱 𝗦𝗲𝘁: Define your target audience, budget, and placement. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗔𝗱𝘀: Use Meta's tools or upload your creative assets. 𝗟𝗮𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝗠𝗼𝗻𝗶𝘁𝗼𝗿: Start your campaign and monitor its performance to make necessary adjustments.