Launching our Direct Access program last year was a no-brainer... By removing non-value-adding parties from media buying on #cookieless channels like #CTV, our customers save money and see higher bid win rates. Hear Tim Vanderhook tell it in his own words.
Want to learn more about Connected TV advertising? Register for our hosted event "CTV: Accelerating Performance Throughout the Customer Journey," taking place at the Nasdaq Marketsite this Wednesday, 10/30/24. Register to learn more. viantinc.com/ctvevent/#FounderMode#StreamingAudio#AdTech#DSP#DigitalAdvertising#Programmatic#SupplyPathOptimization
Streamline Your MPEG-2 TS Delivery to Local and Global Affiliates & Partners with CloudStitch
Attention #Broadcast#Media#Engineers! Tired of point-to-point delivery struggles and economic headaches?
We've transformed the distribution complexity that keeps you up at night into a nimble software solution focused on essential needs and minimizing costs.
Currently using satellite, SRT, or dedicated solutions to transport hundreds of MPEG-2 TS video channels and feeds to multiple affiliates and partners? CloudStitch boasts lower latency than satellite and surpasses basic SRT gateways. It's a scalable, cloud-based solution built for efficient point-to-multipoint delivery, leveraging enhanced HTTP capabilities to ensure resilient distribution on private or open networks.
Here's how CloudStitch alleviates your distribution headaches:
► Complements your existing SRT workflows for ingestion, enabling efficient point-to-multipoint delivery to numerous locations while maintaining broadcast quality.
► Simplified Operations: Automatic data repair, failover, and recovery ensure smooth, reliable content distribution at scale, even with latencies exceeding 2 seconds.
► Reduced Complexity: Manage access and monitor all feeds from a single, centralized platform, or integrate seamlessly with your existing monitoring system.
► Cost-Effective: Leverage your preferred cloud and CDN infrastructure for local and global reach at an optimized price.
While CloudStitch isn't ideal for mission-critical channels requiring top-tier reliability and sub-second latency, like live sports broadcasts, it excels for most other content.
We're in the final stages of testing and inviting you to be among the first to experience CloudStitch firsthand! See how it can streamline your broadcast operations. Simply send us a message via #LinkedIn and we'll get you set up.
🔗 #ATSC#ATSC3#Broadcasting#cabletv#CDN#CloudStitch#CTV#DVB#ISP#IPTV#FAST#LLHLS#LowLatencyHLS#mediadistribution#mediatech#MPEG#MPEG2#MPEG2TS#MVPD#vMVPD#NAB#NextGenBroadcast#NextGenTV#OTT#PayTV#SMPTE#SRT#Streaming#Streamingmedia#Television#TV#TVChannel#video#videotransport
When the system is ready to change, it goes really FAST!
The days of Cable and DTH dominance are numbered, rapidly dwindling in the face of the relentless onslaught from #FASTTV platforms. These platforms with vast content libraries, and sophisticated advertising models, have emerged as the undisputed champions of modern television consumption.
The once-mighty #Cable and #DTH providers find themselves teetering on the brink of irrelevance, unable to withstand the seismic shifts in consumer behavior and technological innovation.
#FASTTV#FreeStreaming#AdSupportedTV#OTTvsCable#CordCutting#DTHvsStreaming#FutureofTV#TVDisruption#StreamingRevolution#DigitalTV#TVStreaming
Key growth factors of the US FAST industry identified by Gavin Bridge (CRG Global):
👉 Growth from device agnostic services, with examples like Paramount-owned Pluto TV advertising on sister networks to increase awareness.
👉 Replacement of older TV sets with newer models that support native FAST services, potentially boosting FAST adoption.
Read more: https://hubs.ly/Q02snnnM0#FAST#PlutoTV#US
The Trade Desk is building something other than Ad Technology!
Jeff & team are building their own streaming TV operating system to rival Roku, Android, Amazon, Samsung, and LG.
It's a big move. Is it the right one? Why are they even doing this?
It'll be very interesting to see if this is a net positive or if it ends up being a channel to innovate that upsets their partners and distracts them from their core support of their clients.
When partners become competitors, it's always a slippery slope!
Check out the video to hear more of my take on the topic.
What do you think?
Will Ventura be an enhancement to TTD or will it be detrimental to their success?
#thetradedesk#adtech#ctvPontiac IntelligenceProgrammatic Mechanics
New FreeWheel report just dropped 🔥
Based on one of the largest data sets available on ad-supported TV content in the U.S., this report covers the primary forces driving growth of #programmatic in the independent #CTV market.
#FreeWheelEmp
How independent Smart TV operating systems will win the OS wars #ctvwsMehmet E., Mission 1
Zeasn WhaleOS - white labelled - independent TV OS.
Mission 1 rlaxx - Free TV app
40% belongs to the “Visio’s” per market. Traders rely on relationships.
Be cost leader on BOM level for TV brands
Mission 1 - harmonious CTV ecosystem
Revenue sharing helps TV brands select independent solutions.
Lean, fast, create a great experience.
Market may shrink and consolidate.
Independent TV OS (like WhaleOS) can be successful if
Offer global solutions to TV brands
Priced competitively
Deliver rich UX
Not in direct competition with TV brand
Share platform revenue to offset declining hardware margins
Our partners at the VAB share our commitment to educating marketers on the power of #addressableTV advertising. Check out their latest insights for:
•Six key benefits of addressable TV
•Five steps to launching addressable campaigns
•Buy and sell-side industry perspectives
•Glossary of key terms & definitions
•And so much more!
Get yours today!: https://lnkd.in/eWcDUXBm
