#Innovation24 is ON — join Founders Tim & Chris Vanderhook and experience Digital Advertising's Bold New Future: viantinc.com/innovation24 #FoundersMode #Bold #CTV #SPO #AdTech #DigitalAdvertising
About us
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
- Website
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viantinc.com/innovation24/
External link for Viant Technology
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Irvine, California
- Type
- Public Company
Locations
Employees at Viant Technology
Updates
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"AI-powered DSPs are redefining programmatic advertising..." Faced with unprecedented challenges, modern #marketers are looking for DSPs that can go above and beyond basic campaign planning and provide AI-powered insights and strategic support. In his latest industry analysis for AdMonsters, our CMO Jon Schulz discusses how intelligent solutions like our AI-powered media planning tool, #ViantAI, are helping marketers adapt to growing demands and thrive in the era of "always-on intelligence." Learn more below. #DSP #AI #ArtificialIntelligence #Tech #DigitalAdvertising
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Shoutout to the newest members of #TeamViant — we're honored and excited to welcome these talented folks to the team!👏 If you’re interested in joining us and shaping the future of #adtech, check out our open positions here. https://bit.ly/4eaMHpM
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Happy Thanksgiving, everyone — and enjoy the "ROAS-t" turkey.😉🦃 We’re incredibly grateful for our customers, industry partners & #TeamViant for making this year one to remember. Thank you for being part of our journey. #Thankful #Thanksgiving
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Google #Antitrust Trial — What happens if the courts break DoubleClick away from Google? Hear from industry experts like our CEO & Co-Founder Tim Vanderhook about the potential impact on digital advertising & the whole Open Web in our latest #blog. #AdTech #GoogleAntitrust #GoogleTrial #DigitalAdvertising
What Happens if the Government Breaks Up Google's DoubleClick? - Viant Technology LLC
https://www.viantinc.com
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Accurately measuring ROAS has become one of the advertising industry's biggest challenges—here’s why. Our CEO and Co-Founder Tim Vanderhook explains via Fast Company how the ubiquitous last-click attribution model consistently undervalues the contributions made by upper-funnel touchpoints, resulting in lower ROAS and weakened brand value. Learn more below. #Attribution #Contribution #ROAS #AdTech #DigitalAdvertising #DSP Fast Company Executive Board
Beyond last-click attribution: Unlocking true incrementality for advertisers
fastcompany.com
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Earlier this week we launched our Certified Partner Program and unveiled exciting expanded partnerships with five of the industry's leading data partners. To get the full scoop on this program rollout, we caught up with SVP of Business Development Tom Wolfe, who shared key insights on how our Certified Partner Program is enhancing performance, data fidelity & transparency for Viant #DSP customers. Read more below. #Measurement #AdTech #DigitalAdvertising #IdentityResolution #CTV #Cookieless
Supporting Strong Data Quality with the Certified Partner Program - Viant Technology LLC
https://www.viantinc.com
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We’re thrilled to welcome Deb Appel to #TeamViant as our new Senior Manager of Event Marketing! With nearly two decades of experience in the event marketing industry, Deb has been at the forefront of some of the world’s most iconic events, including CES, Cannes Lions & The Super Bowl. Her proven track record of creating impactful, world-class experiences makes her a perfect fit to lead our event marketing efforts and elevate our presence at industry-defining moments. We’re excited about the expertise, creativity, and leadership Deb brings to the team and can’t wait to see the incredible events she’ll deliver. Welcome aboard, Deb! #EventMarketing #Welcome
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The monthly Viant Spotlight #newsletter is here! This month we're shining a light on: • Viant Innovation '24: our virtual product update experience — live now. • Our Founders Tim and Chris Vanderhook talk IRIS.TV acquisition with Adtech God • How Comscore, Inc.'s audience reach data adds a new layer of precision to #ViantAI’s recommendations • And other great #adtech stories Check it out and subscribe below! #AdTechNews #DigitalAdvertising #MarketingNewsletter #AdvertisingNewsletter #TechNewsletter
Viant November Spotlight
Viant Technology on LinkedIn
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We're excited to announce an expanded agreement with Disney Advertising focused on unlocking the power of #CTV, Video and Display for advertisers of all sizes. This new collaboration combines Disney's and Viant's industry-leading identity solutions to deliver game-changing audience activation at scale — directly within the Viant #DSP. Learn more below. #CTV #Streaming #DOOH #DSP #DigitalAdvertising #AdTech #AdTechNews
Viant and Disney Advertising Collaborate to Scale Streaming Audiences - Viant Technology LLC
https://www.viantinc.com