Jabra’s Post

I’ve got some news to tell you. KickSo is evolving. We’re going international & beyond just the Dutch market. But doing what exactly? We’re still a marketing agency that’ll drive growth, revenue & profits for your brand… But we’ll also be expanding brands overseas & into new geographies. Which means… -> New customers -> More global influence -> More untapped growth We’re expanding what we do at our business but our #1 principle stays the same… And that’s delivering a world-class performance for our clients. Hence why we consider ourselves the “Outperformance agency”. You might also be thinking… Why the transition into English after writing in Dutch for so long? This change reflects the growth in our business. We’re taking on more international eCommerce brands as we scale. Including brands in the US,UK, Canada & Australia. All predominantly English speaking countries so I thought I’d take a few lessons… I’ll still be posting content in Dutch now & then because a lot of our current clients are based in the Netherlands. But we’re entering the next chapter of KickSo & I couldn’t be more excited!

good opportunity in FMCG

At Venetian Media Group, we know that strong client relationships fuel growth and innovation. 🤝 In this video, Steph Pratt, Director of Client Services at Yakkazoo - our Integrated Marketing Agency, shares valuable insights on why deeply understanding each client is key to building trust and driving impactful strategies. Through these trusted partnerships, Yakkazoo can challenge clients to explore untapped markets and reach new heights By truly getting to know their clients, Yakkazoo creates strategies that resonate and deliver real results. Watch to see how we’re fostering success through meaningful connections! 👇 #ClientRelationships #MarketExpansion #VMG #Yakkazoo #CustomerInsight

I often see that advert, and it wouldn’t be so strange if I were interested in #Mercedes. But the fact is, I’m more into #Toyota. So, the advert isn’t based on my preferences or any past searches. Moreover, it might be effective advertising if I had the budget to purchase that car—but I don’t. Even the EV class doesn’t appeal to me because I value reliability and driving in comfort over waiting at charging stations or driving without heating or air conditioning. Therefore, the third parameter in a row does not align with my preferences. It seems the advert is targeted solely based on location (specifically my LinkedIn location, not my actual one, which I verified while traveling) and my job title. Do you have in your experience the same example of non-selective marketing which not leads to the results?

📺🎬 In the Korean market, product placements take two main forms: embedding products in K-dramas or featuring K-pop idols as brand ambassadors. 🌟 While ambassadors often lead high-profile ad campaigns, product placements subtly integrate items into the storyline of K-dramas. For example, in Netflix's "Queen of Tears," the lead character frequently sports Delvaux handbags, showing off how early the brand invested in K-drama marketing. 🎭👜Kim Ji Won, starring in this drama, is decked out in luxury items from Richemont like Delvaux, Cartier, Piaget, and Buccellati, but also @bulgari weaving high-end fashion effortlessly into the plot. 💎 The difference? Product placements are low-key, letting the story subtly highlight the storytelling of the brand, in this case, exuding an "old money" elegance. 🤫✨ #queenoftears #netflix #kimjiwon #ktalent Follow me Hana TOLIO for further insights into the Korean wave.

Direct to consumer service models are hard

𝐅𝐫𝐨𝐦 𝐭𝐨𝐛𝐚𝐜𝐜𝐨, 𝐬𝐩𝐨𝐫𝐭𝐬, 𝐜𝐨𝐬𝐦𝐞𝐭𝐢𝐜𝐬 …𝐭𝐨 𝐬𝐞𝐥𝐟-𝐞𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭: 𝑩𝒓𝒂𝒏𝒅𝒔 𝒉𝒂𝒗𝒆 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒆𝒏 𝒎𝒚 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒇𝒐𝒓𝒄𝒆! For many, motivation for a new job springs from salary increases, greater responsibilities, … For me, the pivotal factor in each of my roles has always been the brand itself !(does it inspire me, ignite my passion?) 𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Many years ago my greatest dream came true when I started my career working for a german tobacco brand in Rome. 🏎️ As a part of the Formula 1 sports sponsorship team, I was responsible for adapting marketing campaigns and managing local PR for the company's global motorsport involvement. This role sparked my fascination with the power of branding in creating emotional connections with consumers. 🛹🛼After following my experience in sports and youth marketing with pioneering brands like Red Bull, K2, Afri-Cola, I unexpectedly embarked on a long tenure in the beauty industry 💅🏻💄 Through each chapter, my fascination with brands has deepened and as I embark on the exciting journey of self-employment, I carry with me the rich and diverse experiences from my past roles and brands I worked for. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 I am dedicated to helping brands resonate authentically with their audiences, leveraging my expertise in brand strategy, communication and consumer engagement to drive meaningful connections and sustainable growth. Everyone has a core motivation that consistently drives and inspires them in their career. For me, it has always been the transformative power of brands! Their ability to shape our lives, define lifestyles, and create lasting impressions inspires me and is fueling my dedication and enthusiasm in every role I've undertaken. What is the driving force behind your career? #branding #brandcommunication #consulting #freelance #JeaniusBrandConsulting

All production and service processes must be regulated under these 4 pillars. #ooh #operation #production #control

#hiring Category Manager, Singapore, fulltime #jobs #jobseekers #careers #TradesServices Apply: https://lnkd.in/dzeqwb9n Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : Same as the other 2 open H/C for Category MgrGTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.Product Launch Execution: Plan and execute successful new product introductions