Ironwood Marketing Concepts’ Post

How can you craft the perfect pricing melody? 🎼 Consumer Products Manufacturers must blend strategy and insight into a symphony that resonates with today’s dynamic consumer. 🧐 Their preferences and online shopping trends, as well as global economic and competitive pressures, require a holistic and structured approach. 💡 Learn how to orchestrate this ➡ vistex.link/4cB #RevenueManagement #ConsumerBehavior #ShoppingTrends

How can you craft the perfect pricing melody? 🎼 Consumer Products Manufacturers must blend strategy and insight into a symphony that resonates with today’s dynamic consumer. 🧐 Their preferences and online shopping trends, as well as global economic and competitive pressures, require a holistic and structured approach. 💡 Learn how to orchestrate this ➡ vistex.link/4cB #RevenueManagement #ConsumerBehavior #ShoppingTrends

A staggering 89% of global consumers check online reviews as part of their online buying journey, highlighting the importance of feedback in today's digital marketplace. Furthermore, 49% of global consumers consider positive reviews to be one of their top three purchase influences. This underscores the significant role that customer opinions play in shaping purchasing #ConsumerBehavior #OnlineShopping #ReviewsMatter

Consumers are behaving in unpredictable ways, and the old approaches for attracting and retaining customers just don’t cut it anymore.   If you’re looking at how to adapt to the fluctuating demands of customers, here are six strategies that will let you keep pace.   #consumerdemands #customerexperience #unifiedexperience #unifiedcommerce

💡 Did you know? Many retail stores use a tactic called 'scent marketing' to influence customer behavior! 🛍️ By strategically diffusing certain scents, they aim to evoke emotions, enhance mood, and even encourage purchasing. Research shows that pleasant scents can lead to longer shopping times, increased spending, and a better perception of product quality. So next time you catch a whiff of something delightful while shopping, remember, it's not just a coincidence—it's part of the carefully crafted shopping experience! #RetailFacts #ScentMarketing #TheMoreYouKnow #RossouwDebtCounsellors

There's been a profound shift in the approaches retailers use to attract, retain and reward loyal customers. And the catalyst for this change is the increasing volatility in consumer behaviours. Retailers that build a clear picture of customer activity, behaviours and preferences – to deliver more personalised and seamless experiences - will be best positioned to succeed. Here’s how to keep pace with today’s and tomorrow’s consumers. #consumerdemands #customerexperience #unifiedexperience #unifiedcommerce

🤔 If retailers ask mystery shoppers for store feedback to enhance the experience, why not tap into online mystery shoppers for online store feedback? 🛒💻 It's a clear opportunity to elevate the digital shopping experience. And let's be real—do you want to annoy your own customers for biased feedback, just because they've already converted? Time to rethink and get unbiased insights from online mystery shoppers! 🚀 Sounds easy, doesn't it? Ohh, curious about the feedback? Check out what online mystery shoppers had to say about The Iconic in our live demo on our website!

"Our (VML) biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success (VML, 2024) The Future Shopper 2024 report provides a clear view into the online shopping trends of shoppers today and in the future, including why spending habits are changing and what to expect as we shift towards a world where physical and digital merge. Amidst economic, societal, tech and environmental challenges, we witness a re-normalization as consumers welcome physical shopping experiences, at the same time placing a higher value on compressed commerce and accelerated customer journeys." (VML, 2024)

The fact that approximately 53% of consumers prefer purchasing online directly from brands to obtain better prices highlights a significant trend in consumer behavior. This preference underscores the value customers place on cost-effectiveness and their perception that buying directly from a brand can offer more competitive pricing. For brands, this trend emphasizes the importance of establishing a strong direct-to-consumer online presence, ensuring transparent pricing strategies, and highlighting the benefits of purchasing directly from their website. Catering to this consumer preference can enhance customer loyalty, increase direct sales, and provide valuable insights into consumer behavior and preferences. #DirectToConsumer #OnlineShopping #ConsumerBehavior #BrandLoyalty #EcommerceTrends

Discover how digital transformation is revolutionizing consumer behavior! From personalized shopping experiences to mobile commerce, learn the trends that are shaping the future of retail. Don't miss out on understanding these crucial shifts—read our latest blog for insights that can drive your business forward. 👉 Read the full blog here and stay ahead of the curve: https://lnkd.in/grpZSNuQ #DigitalTransformation #ConsumerBehavior #Ecommerce