IRIS.TV’s Post

For those folks who are missing out attending CES 2024 in person, like yours truly 😌 - I'd suggest tuning in to the livestream and checking out what seems to be a great lineup of keynote address slated for today (Jan 9th, EST). Of course, if you happen to be on the other side of the globe it would mean staying up all night, but I think it might be worth it. 1. On the #streaming front, there are sessions from #disney & #amazon , both of which seem most interesting for marketers & advertisers: a. Disney: The New Streaming Formula - Audience and Engagement Fuel The Future Of Advertising b. Amazon Streaming: Clay tablets to streaming TV - The evolution of storytelling 2. On #retail , there is the keynote address from the Walmart CEO, which will purportedly be #technology focused. 3. Additionally, sessions on how Gen AI would disrupt customer experience in the D2C #automotive space (by BCG), Human by design - the potential for AI to reinvent business (by Accenture), and the benefits of a cross-platform approach in #onlineadvertising (by Comscore). As to where to access these, I'd recommend first checking out the #ces2024 official livestream page at event start time: https://live.ces.tech/ Or the YT channel for individual keynotes published (possibly with a slight delay): https://lnkd.in/gJr48Hbd Another option is to wait for the brands presenting to publish the same on their own YT channel. Enjoy! #tech #techcommunity #techevent #techevents #techenthusiast

Great morning discussion about first party data and how to leverage it. Eric Morris and Ivan Pehar were not short on insights. Get consented data, leverage what you have before mourning what you might not have in the future and explore the magic of connecting contextually with consumers - there’s power in music and entertainment! #retailmedia #data #digitalads

Day one of IAB Europe Interact over and out! 🇮🇹 Our CEO, Anders Lithner, took to the stage for his keynote, "Are Fading Signals Creating New Opportunities?" 🎤 Anders highlighted how evolving data signals are shaping future strategies. Drawing from 30,000+ brand lift measurements, he shared exclusive insights into the changing nature of campaign outcome data. If you're still at the event, don’t hesitate to reach out to the Brand Metrics team. We're still here and would love to connect! 🤗 #Interact2024 #AdExBenchmarkReport #DigitalAdvertising #BrandMetrics #AdTech #brandlift #brandmetrics #IABinteract #Interact24 Amanda Mattsson, Mikael Larsson, Anders Lithner

As internet penetration continues to grow rapidly, the challenge of instantly connecting with your audience becomes more pressing. But don’t worry, we’ve got something that will help you connect with your audience in the blink of an eye. Stay tuned and let’s go #DigitalForward with Telin at this year’s BATIC! #ComingSoon #TNEX #IPTransit #BATIC2024

Yesterday, a live Triple Whale event got more than 1.5 million views tl;dr Linda Yaccarino + Jeff Melei, we can't wait to do it again. Some background… We worked with X as our exclusive live stream partner for The Whalies. Meaning we got… - A sick setup on the platform (The Whalies = The Oscars) - Top-shelf support from their product team (33 email thread yesterday) - Promotion leading up to and during the event (don’t tell me you didn’t see an ad for The Whalies) Pretty cool! During the Moby reveal, conversation with Harley Finkelstein, and the awesome keynote on DTC data stacks from Christina Springer Owen, we saw something INSANE: “LIVE: 1.1M” Then, around lunch, we had to restart the broadcast to turn the chat feature on. (that’s why the view number went to zero then built back up over ~600K by the time Nik Sharma took the stage) X Media Studio Analytics measures a video view when at least 50% of the video is in view for at least two seconds. Here are the metrics that the team over at X shared with us this morning First Session Session length = 177 minutes Playback starts = 2,152,845 MRC views = 932,371 MRC viewers = 778,676 Total minutes viewed = 221,571 Device breakdown = Mobile (90%), Web (8%), iPad (2%) Second Session Session length = 236 minutes Playback starts = 992,451 MRC views = 506,791 MRC viewers = 404,307 Total minutes viewed = 125,921 Device breakdown = Mobile (60%), Web (38%), iPad (2%) How? The power of partnership. If you watched, thank you for tuning in If you’re planning on streaming your next event, don’t sleep on X And if you want to see what people were so excited about yesterday, check Moby out (link in comments)

Now I know you have used those four letters together but do you really know what they mean? Catch up quick with the below video.

Wondering what happened at Alan in 2023? 📈 38% revenue growth and 40% margin improvement ✨ 500k members and €350m ARR 🏥 A new app with expanded health services for our customers and members ⚙ Reducing our costs with a big focus on AI We transparently share our letter to shareholders (link in the first comment). Read on to learn more about our business & product achievements and what we aim to achieve in 2024 🚀

Wondering what happened at Alan in 2023? 📈 38% revenue growth and 40% margin improvement ✨ 500k members and €350m ARR 🏥 A new app with expanded health services for our customers and members ⚙ Reducing our costs with a big focus on AI We transparently share our letter to shareholders (link in the first comment). Read on to learn more about our business & product achievements and what we aim to achieve in 2024 🚀

It’s all connected.

Wondering what happened at Alan in 2023? 📈 38% revenue growth and 40% margin improvement ✨ +500k members and +€350m ARR 🏥 A new app with expanded health services for our customers and members ⚙ Reducing our costs with a big focus on AI We transparently share our letter to shareholders (link in the first comment). Read on to learn more about our business & product achievements and what we aim to achieve in 2024!