Innosuisse’s Post

Are radical and disruptive innovation the same❔ Equating disruptive with radical innovation is mixing up two ways of categorising innovation. Learn from radical innovation expert Jean-Philippe Hagmann about the difference between the two and the strategic potential behind disruption.💡   The Innovation Booster help you boost radical innovation through open innovation and user tests: https://lnkd.in/dsSun5j8   Follow the #swissinnovationbooster and subscribe to the group: https://lnkd.in/ejuUb3Ki

Interesting explanation, nevertheless I would like to offer a simpler perspective on the concept of innovation. Ultimately, innovation is measured by the impact a technology has on the market. Disruptive Innovation happens when, starting with a given technology and market, either: 1. A new technology serves the same market, or 2. The same technology successfully expands into a new, adjacent market. Radical Innovation occurs when a new technology creates entirely new applications or use-cases in a completely new market—examples include the Internet, smartphones, and AI. Thank you for sparking this engaging discussion!

Anne CHEVRIER

Enthusiast for #VirtualTwin #Digitalisation and #AI (LinkedIn Top Voice) 💻🌱 // Certified Board Member 🧠🙏🏻💪🏻 // Passionate Networker to foster #Collaboration & #Innovation🇨🇭🧠 // Seasoned Marketeer 🤩🎙️❤️

1w

Great distinction! 🎯 In my experience working with Virtual Twins and AI, I've seen how radical innovation often focuses on technological breakthroughs, while disruptive innovation completely reimagines business models and user experiences. Take digital twins - the technology itself is radical, but it becomes truly disruptive when it transforms how entire industries approach product development and lifecycle management. This nuanced understanding is crucial for driving meaningful innovation. What's your view on where these two types of innovation intersect? 🤔

Ernest Badertscher

retraité chez Nestlé R&D

1w

En français SVP

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