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CBP CONNECTS: Portland, ME June 10-12 "Beer Before Liquor: Adding a Distillery to Your Brewery" Panelists: Bill Heafy (ABS Commercial) Eric Meyer (Cahaba Brewing) John Quade (Batson River Brewing & Distillery) Matt Albrecht (River Drive Cooperage) Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. As you seek to grow, expand your audience, and increase profits, adding a distillery may be something to consider. We will dive into why our panelists chose this model, strategies for success, lessons they’ve learned, and items for you to consider if looking into a similar concept. In this session, we will explore the strategic considerations, potential opportunities, and operational challenges of seamlessly integrating a distillery into your existing brewery. Register now: http://cbpconnects.com/

I don’t really make a moral judgment on Tilray Brands' follow-the-leader approach to product "innovation." I'm much more interested in simply watching the relative newcomer to the US beer business feel around for the upper limit on over-extending its recently-acquired brands in real time. The company's line-extending tendencies (extendencies?) are especially transparent on one of the other breweries it scooped up from ABI, 10 Barrel Brewing Co., and its sub-brand called Pub Beer. Its expansion under Tilray’s ownership as been revealing. More: https://lnkd.in/gVCFiCFy

Athletic Brewing Co. is now valued at $800 million! And they just secured another $50 million in equity financing. Hats off to Bill Shufelt, John Walker and their team. How were they able to do this? 1. Surging Ahead in a Growing Market: Athletic Brewing leads the nonalcoholic craft beer market with over 19% U.S. market share and is driving 32% of the category’s growth, ranking as the 10th largest U.S. craft brewery and 20th overall.   2. Strategic Growth and Expansion: Committed to promoting health and wellness, Athletic Brewing is set to double its brewing capacity in the U.S., responding to increased consumer demand for healthier beverage options. 3. Health Trends Driving Change: Over 40% of Americans, particularly millennials and Gen Z, are reducing their alcohol intake, boosting the popularity of Athletic Brewing’s enjoyable, high-quality nonalcoholic options. 4. A Future of Innovation and Leadership: CEO Bill Shufelt is focused on transforming drinking culture and expanding the occasions for enjoying nonalcoholic beer, setting new industry standards that distinguish Athletic Brewing from traditional beer giants. What do you think is the primary driver behind this disruption in the beer market? #athleticbrew #nonalcoholic #sober #beverageindustry #beverage

🌟 The craft beer industry thrives on creativity, and Sam Richardson, co-founder of Other Half Brewing Company, is leading the way in hops innovation. In this Expert Topic article, Sam shares how his team experiments with hop varieties and techniques to craft unique, bold flavors that resonate with beer lovers around the world. Key takeaways: 🍺 Rethinking Tradition– Blending unconventional hop combinations to create standout profiles. 🍺 Innovation in Action– Leveraging technology and creativity to push the boundaries of brewing. 🍺 Flavor as an Experience – Designing beers that connect with consumers on a deeper level. For brewers and industry professionals, Sam's insights are a reminder that innovation isn’t just about the final product—it’s about the journey of exploration and passion. Read more about Sam’s approach to brewing innovation: https://zurl.co/5O9z #CraftBeer #BrewingInnovation #OtherHalfBrewing #HopsScience #BeverageIndustry

Michael Roper, owner of one of the US's best beer bars, described Maine Beer Company thusly: "You could almost say that they are diabolically brilliant in their counterintuitive marketing strategy." If a brewery sticks to its guns long enough, and its beers are great enough, maybe those unorthodox choices become a point of distinction rather than a liability. That's what's happened for Maine, and it's set the brewery up for growth at a time when most other regional breweries are treading water. I dive into the brewery's decision-making, trade-offs, pricing, and more for this Brewing Industry Guide case study: https://lnkd.in/gSb-akKE

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐯𝐞𝐫-𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐁𝐞𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐆𝐞𝐭 𝐚 𝐅𝐑𝐄𝐄 𝐬𝐚𝐦𝐩𝐥𝐞: https://lnkd.in/gprxAxrv As we step into 2024, the beer industry continues its fascinating evolution, blending tradition with innovation to cater to diverse palates worldwide. Here's a brief glimpse into the timeline of this dynamic market: 𝟏𝟗𝐭𝐡 𝐂𝐞𝐧𝐭𝐮𝐫𝐲: Beer production flourishes with the rise of industrialization, leading to the establishment of iconic breweries that laid the foundation for today's industry giants. 𝟐𝟎𝐭𝐡 𝐂𝐞𝐧𝐭𝐮𝐫𝐲: Beer becomes a global phenomenon, with breweries expanding their reach across continents. The introduction of new brewing techniques and the emergence of craft beer culture spark a revolution in taste and variety. 𝟐𝟏𝐬𝐭 𝐂𝐞𝐧𝐭𝐮𝐫𝐲: The craft beer movement gains momentum, offering consumers an array of unique flavors and styles. Sustainability and social responsibility become integral to brewery operations as environmental concerns grow. 𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐃𝐚𝐲: The beer market thrives in a digital age, with online platforms connecting brewers and consumers like never before. Trends such as low-alcohol and non-alcoholic beers gain traction, reflecting shifting consumer preferences towards health and wellness. 𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: Anticipate continued innovation as breweries experiment with ingredients, brewing methods, and packaging to capture the imagination of a diverse and discerning consumer base. Collaboration between brewers, tech companies, and sustainability advocates promises exciting developments ahead. The beer market comprises various market players such as Anheuser-Busch, The HEINEKEN Company, Carlsberg Group, The Boston Beer Company, Molson Coors Beverage Company and Dogfish Head among others. At every juncture, the beer market has embraced change while staying true to its rich heritage, making it a captivating industry to watch and savor. Here's to raising our glasses to the journey ahead! #beermarket #craftbeer #innovation #cheerstothefuture #foodandbeverage #marketresearch #businessinsights

Athletic Brewing raised $50M at a $800M valuation 🍻 General Atlantic led the investment, boosting the nonalcoholic beer brand's production and global expansion. No longer a buzzkill, Athletic Brewing Co.’s NA craft beers are in high demand: • Sales grew 60% YTD through June. • It holds 19% of the nonalcoholic beer market. • It became a top-20 US brewer by volume last year, making 258K barrels. Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits. Unlike functional beverages, NA beer is surging for what’s *not* in it. With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round.

New Podcast | Wye Valley - 40 years young Reaching an important milestone in any business is a real achievement. It’s the culmination of hard work, commitment and the result of providing a quality product or service. Probably both…. And in 2025, today’s guests will toast their 40th year in the world of beer. And as we all know, that simply doesn’t happen by accident. Since starting out in 1985, Herefordshire-based Wye Valley Brewery has been producing a wealth of excellent cask, keg and small pack beers. They’ve earned a reputation for consistency and product quality, seeing their beers served in more than 1,200 pubs and bars throughout the West Midlands and South Wales. As a result, they’ve gone from a humble beginning of producing approximately 10 brewers’ barrels a week to an average of 1000 barrels per week, with further growth to come. Rewind back and the brewery’s story started nearly 40 years ago. After brewing for years for Guinness, Wye Valley Brewery founder, Peter Amor decided to branch out on his own. He began brewing from the back of a pub in Canon Pyon in Herefordshire but soon moved to the old stable block of The Barrels in Hereford – Wye Valley Brewery’s very first pub. After studying at Young’s brewery in London, Peter’s son, Vernon Amor, joined the brewery to help with the demands of the growing business. And some 17 years later, the business would signal its latest growth by moving into a 9-acre former cider mill in Stoke Lacy. But the journey doesn’t stop there – far from it. Ongoing expansion has included the installation of an impressive bottling and canning setup from Bedford-based Enterprise Tondelli, as well as investment in its warehousing and solar PV infrastructure, with a new brewhouse part of the brewery’s future, too. While beers such as it’s super successful Nightjar, a kegged stout based on an original Wye Valley Brewery cask recipe, have helped put the brewery in front of eager new audiences. In this episode of The Brewers Journal Podcast, I spoke with head of sales and marketing Abbie Gadd and head brewer Gareth Batemen, to discover the secret of the brewery’s longevity, the importance of moving with the times and why its 40th year will be the start of an exciting new period of growth and evolution for the much-loved business. Production: Ross Macpherson https://lnkd.in/ezP24WYv

In today's CBD: Two of the largest Black-owned breweries, California's Crowns & Hops Brewing Co. and Full Circle Brewing Co., have struck a watershed alliance to leverage its members’ strengths and show up at market in a much bigger way. The new shared resources platform is dubbed “Circle of Crowns Beverage Group” (CCBG). The alliance “combines two leading Black-owned brands and centralizes production, sales and marketing between the two companies,” per announcement. Production will be centralized at Full Circle. Currently, the brands produce about 10,000 barrels collectively. It’s about “unlocking untapped opportunities” in the craft market, by "leveraging retail and venue diversity programs." Historically, Black suppliers have lacked the infrastructure to address these opportunities on a wide scale. CCBG also includes the historic Speakeasy Ales & Lagers brand, one of the oldest in San Francisco, and Sonoma Cider. "As you know, there's 9,000-plus breweries out there, and there's only 1% that are Black-owned," Arthur Moye, Full Circle founder, told CBD. "And I think, during a good period of the last half a decade or so, people have wanted to support Black-owned businesses. So you have major retailers reaching out to those 1%; you have distributors reaching out to those 1%; but then there hasn't been a structure by which they could significantly respond, because that 1% is mostly represented by people that don't have production facilities and can't create the margins and the economies of scale to sit on the shelves throughout the distribution networks of the chains." This starts to solve that. More here, we left the story open to all. https://lnkd.in/gsHErbeK

Athletic Brewing just raised $50M at a $800M valuation 🍻 General Atlantic led the investment, boosting the nonalcoholic beer brand's production and global expansion. No longer a buzzkill, Athletic Brewing Co.’s NA craft beers are in high demand: — Sales grew 60% YTD through June. — It holds 19% of the nonalcoholic beer market. — It became a top-20 US brewer by volume last year, making 258K barrels. CEO Bill Shufelt says Athletic Brewing wasn’t created to replace full-ABV beer. Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits. Unlike functional beverages, NA beer is surging for what’s not in it. With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round. 📖 Read the full story on Fitt Insider → https://lnkd.in/eR_bEpf8 📩 Subscribe to our newsletter for more health & wellness headlines, trends, and insights. → https://lnkd.in/ePW8y89d