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“Paper partnerships” are a distraction and a waste of bandwidth. You can sign all of the partner agreements you want, but you don’t actually have a partnership until its generating pipeline. Too many teams get excited about signing new partners just to have them fizzle out. It drives me nuts! This isn’t Sales… Your partners don’t work for you. It’s not about getting them “over the line”. Their signature means nothing until you’re generating pipeline together. That’s why there must be an activation plan in place. To execute this successfully, you need to align on goals and expectations. And do so as EARLY as possible. Here are a few critical things to discuss with new partners: - What level of partnership the partner would like to achieve - Each partner’s expectations and goals for the partnership - What resources each side can commit to the partnership - How quickly this partnership could be rolled out widely - How you can make the partner more successful - What the partner can expect from your team - How many customers this could be a fit for - What successful partnership looks like - How your partner program works - What you expect from their team If a partner isn’t willing to discuss these topics they aren’t bought in. They aren’t a partner, they’re a pen pal. Things end how they start. So start partnerships right.

Last week I spoke with a CRO who has built three $1B+ unicorns. He told me there are 8 reasons why he creates a Partnerships strategy at every company: 1. You can go to market FAST if you partner with those already established with your ICP 2. Partners can piggyback on each other’s learnings and successes 3. It can have the lowest customer acquisition cost of any channel 4. There’s many different partnerships types to fit any business 5. It can build your trust and reputation in the market quickly 6. Increases stickiness of your customer relationships 7. It can create great M&A opportunities 8. It deepens your competitive moat He also provided critical context: "Partnerships has an expiration date." The more companies that partner in a specific vertical, the harder it becomes. Businesses can only go deep with so many partners. Once they do, it will prohibit others from joining. That means those who move quickly will reap the biggest rewards. My takeaway? The time for partnerships is now.

As I said in the Allbound article below, every year is the year for partnerships. That's not hype. That's just literally how an economy works. Economy, ecology, ecosystem are all related works!

Building Strategic Partnerships to Boost Sales** 🤝 Collaborating with other businesses can lead to valuable partnerships that expand your reach. Explore co-marketing opportunities and build relationships in your industry. Who have you partnered with recently? #Networking #BusinessPartnerships #SalesGrowth

Having meaningful partnerships can be a great way not only to boost your sales but also to boost your brand image and reach a new segment of customers. Choosing the right partners will help you deliver value to your customers and find new customers. Always consider the below when creating your Partnership strategy 🟣 Set objectives for the partnerships you want to make 🟣 Segment your potential partners 🟣 Create partnerships based on value-added rather than just revenue 🟣 Set multiple partnership models 🟣 Create a marketplace (when applicable) 🟣 Set up for Partner Success This will help you build solid relationships with your partners which can be extremely valuable for both parties. Let me know if you would like me to deep dive into the different partnership models that you can have. This post is part of a 9-point commercial plan linked here https://lnkd.in/dMxKQsZj #businessdevelopment #partnerships #product #commercial #performance #ValueProposition #Pricing #partnersuccess

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗠𝗮𝘇𝗲: 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗕𝟮𝗕 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗠𝗼𝗱𝗲𝗹𝘀 Are you torn between revenue shares and fixed fees in your B2B partnerships? Let's dive into the pros and cons: 🤝 Revenue Share Agreements:      • Pro: Encourages mutual growth - "a rising tide lifts all ships"      • Pro: Creates skin in the game, boosting partnership success      • Con: Lacks guaranteed Annual Recurring Revenue (ARR) 💼 Predetermined Flat Fees:      • Pro: Offers predictable, forecastable revenue      • Con: Caps upside potential if partnership exceeds expectations      • Con: May make the relationship more transactional 🔑 The Key to Success:      1. Define clear goals for both parties      2. Engage in honest, open dialogue      3. For fixed fees, consider short terms with annual reviews Remember, there's no one-size-fits-all solution. The best model aligns with your specific partnership goals and dynamics. Need help crafting the perfect commercial model for your partnerships? Let's connect and explore the possibilities together! #B2BPartnerships #Partnerships #RevenueModels #StrategicAlliances #BusinessGrowth #CollaborationStrategies 

The reason why most businesses don’t have successful partnerships? Time and Content. Time for: Prospecting the ideal partner Speaking to the ideal partner Meeting the ideal partner Nurturing the ideal partner Content for: What to say initially What to say when they first meet What to say when they nurture Everyone wants to do more partnerships, there is a better way where you need… …little time and no content. It’s coming…. #LeadGenFitnessRetreat #BusinessDevelopmentRetreat

🤔 Ever noticed how "partnerships" in tech feels like ordering coffee at that fancy place where everything's called something Italian you can't pronounce? Alliance, channel partner, reseller, referral partner, integration partner... sometimes it feels like we're just throwing fancy words around! 😅 And hey - did you realize we're just ONE MONTH away from 2025? 🎄 Time to think about those New Year's resolutions! Here's a hot take: if "figure out B2B partnerships" isn't on your 2025 growth strategy list yet, you might want to add it! 📝 Why? I could go on about TAM expansion, market penetration, and all that jazz (again!) but let's keep it simple: They. Just. Work. 💪 In today's video, I break down some key partnership terms, but grab the full glossary below 📚 Trust me - it'll be your partnerships navigation system throughout 2025! Link to the full glossary is in the comments 👇 Consider it my early New Year's gift to help you crush those 2025 partnership goals! 🎁