Indeemo’s Post

So, you’ve conducted an ethnographic study. Now what? Midsail Research has led dozens of ethnographic studies, and many of our clients work with partners who focus on this type of deep-dive research. It's becoming a more widely used method. Yet, I still see a lot of companies approach it the wrong way. The purpose of ethnography is to gain insights that drive real change. The purpose of insights? To inform decisions. So, before you start any ethnographic research, you should be asking: - What behaviors are we trying to understand? - What insights do we need to take action? - How will this influence our strategy? If you’re just conducting research for the sake of it or to check a box, you're missing the point entirely. One of the biggest mistakes I see brands make is not actively seeking to solve a specific problem or enhance customer understanding. They hear “you should do an ethnographic study,” and they’re like, “Yeah, sure, why not?” But I digress. Let’s stay focused. So! You’ve gathered rich, qualitative data. Now what? You’ve spent hours collecting stories and observing behaviors, and the findings tell you that customers deeply connect with a certain product experience. But what happens next? Too often, companies sit on this valuable insight without turning it into action. Here’s what I’d recommend: - Identify 2-3 key behaviors or patterns that stand out - Translate those findings into practical changes (e.g., product development, messaging, customer experience) - Test and measure the impact of these changes over time Ethnographic studies are only as valuable as the actions they inspire. In summary: - Don’t conduct ethnography just to gather stories - Have a clear objective tied to real business decisions - Turn insights into actionable steps - Monitor the impact of those actions Have you run an ethnographic study but are unsure what to do with the insights?

🎵 Our latest blog: "Unveiling the Human Symphony." 🎵 Embark on a journey where every observation uncovers hidden motivations and decodes cultural nuances. Discover the heartbeat of ethnographic research and unlock its four key benefits. 🌍✨ #Ethnography #HumanBehaviour #CulturalInsights

Excited to be speaking with Karina Taylor CMRS today at the Market Research Society (MRS) User Research 2024 Conference Our talk is about all things inclusivity in physical packaging and research on the back of some exciting digital ethnography we conducted with Watch Me Think Feel free to say hey if you are here today! #Inclusivity #MarketResearch #ConsumerResearch

Change can be exciting if you let it🌟 As a #WFH-er since 2018 and W5's first fully remote gal, I've been lucky to benefit from the big shift into embracing virtual work, especially over the last few years - giving me at least one thing in common with folks who've used our fresh take on ethnography more and more lately🙌 So check out Marty Molloy's latest blog post to hear about how we're adapting traditional ethnography and the anthropological approach behind it to fit this brave new power-please-don't-go-out (#NewOrleans problems, lol) world we're living in! #insights #mrx #marketresearch #innovation

20 years of ethnographic mastery, and our latest approach is on the rise! 🚀 Learn how blending #innovation and tradition can level up #ethnography and unlock more authentic insights 💡 Advancements in #technology and shifts in society have created both opportunities and challenges for ethnographic approaches. In our latest blog post, Marty Molloy emphasizes the importance of observing people in their natural settings, and using anthropological methods adapted for today's largely virtual world to uncover key #insights for clients. But, what does this look like in today's post-pandemic world? Click to find out! 👇 https://lnkd.in/ghw7bK68 #BrandStrategy #MRX #MarketResearch

Curious about ethnography within market research? Our experts provide an overview of what it is and the pros and cons of using it for your business. https://hubs.ly/Q02K_lx40

Fundamentals of Qualitative Research Design👇🏻 There are different types of qualitative research methods, including ethnography, phenomenology, grounded theory, and case study. Ethnography involves observing and interviewing participants in their natural environment, while phenomenology explores the lived experiences of individuals. Grounded theory is used to develop theories from data, and case study examines a single case in-depth. Qualitative research typically involves collecting data through interviews, focus groups, observation, and document analysis. Interviews and focus groups allow researchers to collect rich data about participants’ experiences, perspectives, and beliefs. Observation involves observing participants in their natural environment and taking notes on their behavior and interactions. Document analysis involves analyzing documents such as government reports, newspaper articles, and organizational records. Data analysis in qualitative research involves interpreting the data collected and identifying themes, patterns, and commonalities. This is typically done through coding, where researchers assign codes to segments of data that represent a common concept or theme. The main strength of qualitative research is its ability to provide rich, detailed data about individuals’ experiences, perspectives, and meanings. However, qualitative research can also be time-consuming and resource-intensive. It is important for researchers to carefully consider their research questions and choose the appropriate qualitative research method and data collection techniques for their study. To know more contact us : +919387693383 Or Email at: [email protected] #research #qualitativeresearch #methods #academia

What is netnography and why is it important? Netnography is a qualitative research methodology that involves studying online communities to understand their behaviors, interactions, and cultures. It originated from ethnography, which traditionally involves immersing oneself in a physical community to observe and understand its culture. However, with the rise of the internet and virtual communities, netnography adapts this methodology to the online environment. Netnography is important for several reasons: Understanding online consumer behavior: Netnography allows researchers to gain valuable insights into how consumers behave, communicate, and make decisions in online environments. Exploring virtual cultures: Online communities often develop their own unique cultures, norms, and languages. Netnography provides a way to explore and understand these virtual cultures, shedding light on how people form identities and social structures in online spaces. Market research and product development: Netnography can be a valuable tool for conducting market research and gathering feedback on products or services. By observing discussions and conversations within online communities, researchers can identify emerging trends, customer preferences, and areas for improvement. Social and cultural studies: Netnography is also used in academic research to study various social and cultural phenomena in online contexts. Researchers can explore topics such as online activism, virtual communities, digital ethnography, and more. #HOST1173

SIVO's purpose is to "help businesses understand people." While there are many market research techniques for getting to know your consumers, ETHNOGRAPHIC RESEARCH is one of the best ways to understand the intricacies of what consumers think and do, by "walking" side by side with them in a real-world context. Ethnographic research involves observing and interacting with consumers in their everyday environments, such as homes, workplaces, communities, etc. to uncover unfiltered insights into their behaviors, motivations, and decision-making processes. Check out the latest SIVO, Inc. blog, The Power of Ethnographic Research, to get 10 TIPS on conducting ethnographies from skilled research experts! Email [email protected] so our SIVO team can guide you through your own consumer ethnographic exploration! #ethnography #marketresearch #consumerinsights #buildingrelationships

Ethnography is a fascinating way researchers explore the world around us. Imagine stepping into someone else's shoes to understand how they live, think, and interact. That's what ethnography is all about—immersing ourselves in different cultures and communities to uncover unique insights. Instead of just asking questions, ethnographers spend time observing daily life, joining conversations, and being part of everyday routines. It's like being a detective, but the goal isn't to solve crimes—it's to uncover stories and understand what makes people tick. Ethnography isn't just for scientists or academics—it's super relevant for businesses too! By studying people's behaviors and preferences, companies can create products and services that truly meet their needs. It's all about empathy and understanding. So, have you ever wondered how your favorite apps or gadgets were designed? Ethnography might have played a part! Let's explore this fascinating world together. If you have any questions or experiences with ethnography, share them in the comments below. Let's dive into the world of human stories! #marketresearch #market #research #marketdata #marketgrowth #marketanalysis #dataanalysis #survey #onlinesurvey #onlineresearch #ethnography #quantitativeresearch #qualitativeresearch #report #business #consumer #panel #gcc #uae