Em Thomas’ Post

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Owner of StackCat Content | Case studies & interview-based content for B2B orgs

Dream scenario: a salesperson on a call with a prospect able to say, "We have a customer just like you who loves our product." Soooo... how do you make that dream scenario happen? Giving your salespeople a specific (but condensed!) version of every case study you produce. Instead of a 1200-word manifesto, hand your salespeople a one-pager that covers: 🧡 What the client does 🧡 What products/services/features of yours they use 🧡 Why they chose your tool 🧡 What they love about it now 🧡 Any business outcomes they've seen from it 60-second read. Dream scenario fulfilled. 💜🧡 I'm Em, the founder of StackCat Content. I help you use your content assets better (so they don't get moldy and gross in your resource section).

Mercy Njoku

I Help Founders & Marketing Leaders Write Content That Converts || Content Marketer || Beauty & Haircare Brands

1mo

That's a brilliant idea, Em! 🙌🏽

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