IFI CLAIMS Patent Services’ Post

Data is everywhere - including in business deals, such as Walmart's acquisition of smart TV maker VIZIO. A new report from IFI CLAIMS Patent Services says Walmart stands to gain new technology that tracks viewer data and habits. Find out what IFI says about why this is a smart move for Walmart. 🔗 See the full report: https://ow.ly/zcb850SqTG9 #IFI #patent #data #PatentData #walmart #vizio #acquisition

In case you missed it – IFI’s latest deal report uncovers a new innovation angle to Walmart’s acquisition of VIZIO and the additional capabilities Walmart will have once the deal is finalized. Find the full report here: https://lnkd.in/ei7qaRsB #IFI #Patent #Data #Walmart #Vizio #Acquisition

a smart home and digitial ad targeting play. right in your alley

📺 Why I think Walmart is stepping into the future in Offline & #CTV / #OTT Data in VIZIO buyout…💰🤔 🎉Ars Technica article this week in the retail-tech space absolutely caught my eye! Why…for several reasons but let me tell you a story. 📚 🏬 When I first saw Walmart’s acquisition of Vizio I knew this isn’t just a business revenue or growth move; it’s a bold step into the future of #Data. Not just the latest in data but a future that’s sure to come where personalized shopping and advertising. I have a name for this called the “Phygital” landscape. (Ya, I know not a great name) I’ll keep working on it. - But the idea remains the same, our Physical shopping behaviors and Online data and identify are one in the same and the journey isn’t one or the other - it’s both. 💻🙋♀️🙋♂️ 🤔Imagine walking through Walmart, picking up your favorite snacks and gadgets, and then seeing ads for those very products or similar ones on your TV at home. That’s where we’re headed. By integrating Vizio’s smart TV tech with Walmart’s rich in-store shopper data, we’re looking at a future where your shopping experience is seamlessly connected, from store to screen.📺🏬 🙌This isn’t just about smarter ads; it’s about creating a shopping experience that’s tailored to each of us, making our lives easier and maybe even a bit more exciting. It’s a testament to how data and technology can work together to understand our needs better.🎂🧘🌐 I’m all for innovation that brings us closer to what we love while respecting our choices and privacy. What do you think?❓ However for me; this will need to be done in a privacy consented way, and there’s a way to do it, and the future is here…🌐 Are we ready for this next level of personalized shopping with the “Phygital” data advertising motion? 🤔 #Innovation #RetailTech #Personalization #SmartShopping #WalmartVizio #firstpartydata #dataprivacy Share: Rowena Lam Mindy Buckalew Jesse McCambridge Steve Pruett Brian Pasch, MA Josh Axler, CFA Bob Lanham Gary Walter Joseph Reid Brice Englert Ross Adams Ashley Reckmeyer Phil Sura Allison Schiff Tammy Henault Andrea Zapata Derrick Horner Shari Levitin Neil Sweeney Eli Heath Manoj Ramnani Andrew Gonzales Mark Ailsworth Cedric Peillet https://lnkd.in/eMH533hU

This deal by Walmart was smart for many reasons. They got a great sell price and products that are pervasive. To me, its genius is about 2 things. 1) Smart TVs bring with them an insane amount of data about consumers. Walmart gets into consumers' homes without having to have an Alexa or Google smart device competitor but getting high-quality, low-cost data. They learn about what you watch and how you respond to advertising and commercials. Neilsen data without Neilsen. 2) Smart TVs turn into connected TV advertising options. Too many people sleep on CTV ads and low-cost, highly-targeted advertising. Think mobile device advertising before mobile id's were scrubbed by Apple. You know the person and the place, and you can deliver ads right into the home in a hyper-targeted way that doesn't require broadcast ad placements. Thanks for sharing Jeremy Horowitz'

Exciting times for Walmart as it announces its $2.3 billion acquisition of smart TV maker Vizio, signaling a significant push to fortify its advertising and media business in the competitive landscape against industry titan Amazon Prime. The move is poised to be a game-changer, boosting Walmart Connect, the retail giant's media business that experienced a noteworthy 22% year-over-year sales growth in the US during the fourth quarter. Walmart's CFO, John David Rainey, underscores the strategic importance of the deal, emphasizing the acceleration of their advertising business. The acquisition aligns seamlessly with Walmart's goal of utilizing Vizio's operating system to enhance customer service and connectivity through data, leveraging TV viewership data for targeted marketing across its ecosystems. Industry analysts view this move as a "massive opportunity" for Walmart, particularly in the realm of digital advertising. With a focus on building an ecosystem similar to Amazon Prime, Walmart aims to capitalize on the valuable consumer data acquired through this acquisition. This strategic move positions Walmart not just as a major retailer but as a technology company with a vision for the future. As consumer behaviors shift towards cord-cutting, the potential integration of direct e-commerce sales on Vizio's connected TV platform emerges as a key growth area. Walmart's track record of strategic acquisitions, including Jet.com and Flipkart, demonstrates a willingness to explore and expand its digital capabilities. https://lnkd.in/ev9EKSvC

🎯Curious about Walmart's Q4 earnings? The Walmart FY24 Q4 report was recently disclosed and we we want to share with you the most exciting details⚡: →The company reported a consolidated revenue of $173.4 billion, up 5.7%.  →Walmart recorded a Q4 sales growth of 4.9% and surpassed (for the first time) $100 billion in sales globally.  →Increased the Walmart Sellers community by 20%—with approximately 30% of those sellers using WFS so far. →Gross margins expanded by 39 basis points, attributed to lower markdowns and effective inventory management. →Walmart saw a decrease in overall inventory of approximately 3%, citing improved inventory management as a driver of their $3.1 billion improvement in Free Cash Flow. →Walmart's recent $2.3 billion agreement with Vizio is intended to enhance the retail company's advertising operations. The acquisition represents a substantial investment in streaming revenue and customer data, positioning Walmart as a significant participant in connected TV advertising. Share your thoughts on this report with us ⚡ #walmartmarketplace #walmartreport #walmartconnect #walmartgrowth #sellcord #sellcordupdates #walmartsellers

“Engagement retailing” in action. The results from good planning, buying and investing months earlier(Toy Fair NY) and then implementating “engagement retailing”. (Credit to my friend Gene Murtha for his naming of this). This is the future of indie retailers. Experiential is not enough. Engagement is the next step towards defending against Amazon and online competition which continues to outpace in store by a wide margin. #toys #toyindustry #toycommunity #specialtyretail #gamesindustry #retailindustry #indietoyretail #amazon #experentialretail #engagementretailing

Walmart's recent acquisition of Vizio has been hailed by many as the next big thing, but is it really? I'm struggling to get too excited. Don't get me wrong; as a media and data geek, I applaud the move and can dream up all the possibilities. However, placing Walmart's $2 billion wager in the context of its total revenue for FY23 (~$700 billion) should temper the hype cycle. But it's all about the data! Conceptually, yes, it feels like a huge opportunity for Walmart to combine its wealth of transaction data with media viewership data to deliver the ultimate holy grail of closed-loop measurement to CPG marketers. However, in practice, this endeavor will be far more involved than simply writing an inner-join SQL query. I wonder how many complete combined unique records will exist once the two datasets are merged (and privacy/legal teams get involved)? While subscribers for both are growing, they each represent less than 10% of the total U.S. population. My last gripe (or swipe) is that not very long ago, Walmart had its foot in this space when it bought Vudu in 2010 for $100 million and, ten years later, sold it for an undisclosed amount (likely significantly less than it paid) to Fandango. At the time, the company stated that the selloff was part of its efforts to focus on its core omni-channel retail business. Perhaps the argument now is that Vizio hardware and the WatchFree+ streaming service are far more appealing than just being an app on-screen. Yet, Walmart has had a private label TV brand in Onn for a while, which Vudu could have been incorporated into. Hindsight, perhaps. Or a demonstration of how hard it is to connect the dots in a big corporate environment like Walmart. I guess time will be the ultimate truth sayer on the merits of the deal. Personally, I'm rooting for Walmart, if only to be a strong counterbalance to Amazon. One thing's for certain: the press attention is certainly delivering value.

Today marks Day 1 of Walmart's Summer Deals Event, widely considered to be created to rival Prime Day! This is a great opportunity for Walmart sellers to to boost sales and reach more customers, especially with Walmart+ members getting early access to these incredible deals. Running from July 8-11, this is Walmart's largest deal event yet. Walmart Sellers: Are you participating in this event? Let me know in the comments below #WalmartSellers #SummerSavings #WalmartPlus #SalesBoost #BiggestSaleEver