Ivan Bagaybagayan’s Post

The BIGGEST development in Social Commerce so far. A partnership between Amazon and TikTok? I never thought we would see the day. This has been an internal fight at TikTok between the shop team, which wants sales on TikTok Shop, and the ads team, which wants to grow ad revenue. I guess the ad revenue won. I honestly didn't see this coming. TikTok users will be able to link their account to their Amazon profile and check out without leaving the app. A few months back, Amazon partnered with Pinterest, Meta, and Snapchat to do the same thing. They will have all of the information they need, including price, shipping time, and Prime eligibility. The writing is on the wall: Social Commerce is here to stay. The first phase will likely be just like Meta, where Amazon runs the ads. But there's no doubt that brands will be able to use Sponsored Display and DSP ads to run Amazon ads on TikTok and get full attribution when users have their accounts connected. I believe this will also apply to whitelisted creator content from creators' accounts. If so, it becomes even MORE important to have a network of creators for your Amazon brand. #FBA #Amazon #Tiktok #SocialCommerce #TikTokShop #AmazonPartnership #Ecommerce #SocialMediaMarketing #DigitalMarketing #BrandStrategy #SocialSelling

I can say that I was expecting this. It was just a matter of time. There were only two ways how this scenario could unfold - either they would work together and create a collaboration powerhouse or try to compete heavily against each other and create an eCom warzone. Luckily for many Amazon sellers, this happens to be the biggest opportunity of this decade! I'm looking forward to seeing what else would come with this collaboration. Will Amazon now get rid of the Brand Referral Bonus (which was an incentive for sellers to drive a lot of outside traffic now for years) or would Amazon now finally introduce that in Europe/UK as well? What role will DSP now have after this? And how well will Amazon present the analytics - I certainly hope that Amazon Attribution tracking will see some better days now as well - as this was one of the most annoying things sellers were experiencing in the past few years. How many of you are looking forward to this? I'll keep you guys updated on further updates about this - as well as a few case studies I am preparing for my clients who already want to get their TikTok Shop warm up for this.

The Moment is Here! Amazon and TikTok are teaming up, and here’s what you need to know: Amazon is now partnering with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these apps. You’ll see Prime eligibility and product details right within TikTok ads. Users can link their TikTok or Pinterest profiles to their Amazon accounts, making it easy to purchase directly from in-app ads. This move builds on Amazon’s successful collaborations with Meta’s Facebook and Instagram, as well as Snap’s Snapchat. No matter which social media channel you choose, you’ll now be able to track its impact on Amazon. In 2023, Google reported that Amazon’s retail advertising revenue has surpassed Google’s, making Amazon the largest retail ad network, even though Google’s overall ad business is still five times larger. Expect Amazon’s $51 billion retail media revenue to grow significantly. What’s your take? Will TikTok become a key part of your brand strategy? #tiktok #amazon #tiktokamazon #retailmedia #advertisingnews #ttsusa #tiktokshopsucess #TTSHOP #LinkedIn #hireme #ecommerce #optimization #newsoftheday

Amazon and TikTok are finally joining forces - here's what we know: Amazon has announced a new partnership with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these platforms. Prime eligibility and product details will be seamlessly integrated within TikTok ads. By linking their TikTok or Pinterest profiles to their Amazon accounts, users can now make purchases directly from in-app ads. This collaboration follows Amazon’s successful integrations with Meta's Facebook and Instagram, and Snap’s Snapchat. No matter which social media channel you prefer, you’ll be able to track its impact on your Amazon sales. What’s your take? Will TikTok play a key role in your brand strategy this Q4? #TikTok #Amazon #RetailMedia #AdvertisingNews #DigitalMarketing

THE TIME HAS COME. Amazon and TikTok are finally joining forces - here's what we know: Amazon is now partnering with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these apps. Prime eligibility, and product details will be shown within TikTok ads. Users can link their TikTok or Pinterest profiles to their Amazon accounts, enabling purchases directly from in-app ads. This move follows Amazon’s successful partnerships with Meta's Facebook and Instagram, as well as Snap’s Snapchat. Take your SM channel pick- you'll be able to measure its Amazon impact now whichever way you choose. As of 2023, Google estimates that Amazon's retail advertising revenue surpasses Google’s, positioning Amazon as the largest retail ad network, even though Google’s overall ad business is still five times larger. This will strengthen their position even further. Amazon's $51B retail media revenue is about to grow... by a lot. What do you think? Will TikTok become an integral part of your brand strategy this Q4? #tiktok #amazon #tiktokamazon #retailmedia #advertisingnews Incrementum Digital

The way social media and e-commerce are coming together is really changing how people shop, It’s interesting to see how social media platforms like TikTok are playing a bigger role in e-commerce, i am really interested to see how it turns out, and what will be the impact on the industry.

Amazon just teamed up with TikTok and Pinterest to let users shop directly on these platforms with real-time pricing and Prime perks. Here are my quick-fire thoughts: 1. Amazon's ads on TikTok now link straight to their platform, making it easy to snag deals with Prime benefits. It's basically what DTC brands have been doing forever—just means more cash for TikTok. 2. Power Move: This partnership could be TikTok's way of getting cozy with a big U.S. e-commerce player, especially with all the ban drama. Might help TikTok stay in the clear. 3. Limited Selection: The "select products" bit probably means we're not getting everything. Kinda takes the edge off the hype. That being said I can’t wait to see where this goes! #Amazon #TikTok #TikTokForBusiness #Ecommerce

THE TIME HAS COME. Amazon and TikTok are finally joining forces - here's what we know: Amazon is now partnering with TikTok and Pinterest, allowing users to shop directly from Amazon without leaving these apps. Prime eligibility, and product details will be shown within TikTok ads. Users can link their TikTok or Pinterest profiles to their Amazon accounts, enabling purchases directly from in-app ads. This move follows Amazon’s successful partnerships with Meta's Facebook and Instagram, as well as Snap’s Snapchat. Take your SM channel pick- you'll be able to measure its Amazon impact now whichever way you choose. As of 2023, Google estimates that Amazon's retail advertising revenue surpasses Google’s, positioning Amazon as the largest retail ad network, even though Google’s overall ad business is still five times larger. This will strengthen their position even further. Amazon's $51B retail media revenue is about to grow... by a lot. What do you think? Will TikTok become an integral part of your brand strategy this Q4? hashtag #tiktok hashtag #amazon hashtag #tiktokamazon hashtag #retailmedia hashtag #advertisingnews Incrementum Digital

🚀 Exciting News! 🚀 Amazon, Pinterest, and TikTok are teaming up to revolutionise online shopping and digital marketing. 🛒📈 Their new partnership aims to seamlessly integrate these platforms, offering businesses unprecedented opportunities to reach and engage with consumers. 📣 With Amazon's vast product range, Pinterest's visual discovery, and TikTok's viral content, this collaboration is set to create a dynamic shopping experience. Whether you're an entrepreneur, marketer, or e-commerce enthusiast, this synergy could be a game-changer for your business. At Infinity Blue Marketplaces, we’re thrilled about this development! 🌟 Our platform is designed to help businesses like yours navigate and leverage these integrations to optimise your online presence. #Ecommerce #DigitalMarketing #Amazon #Pinterest #TikTok #BusinessGrowth #InfinityBlue #MarketplaceInnovation #OnlineShopping #MarketingTrends

Does TikTok Shop feel like a new flavor you’re just not ready to try? 😰 Many Amazon sellers are feeling the pressure of rising CPCs, and TikTok Shop might just be the boost your eCommerce strategy needs. ✅ Drive Traffic: Create a halo effect for your Amazon listings and boost organic ranking. ✅ Seamless Integration: Link your Amazon inventory directly to TikTok Shop for a smooth social commerce experience. ✅ Expand Your Audience: Tap into TikTok's massive and highly engaged community. It’s not just a trend, it’s an opportunity to grow! If you're still hesitant to explore TikTok Shop, reach out to The Topo Agency and we can see if it's the right move for your brand. #amazonppc #amazonsellers #tiktokshop #socialcommerce #cpg