Hyperline’s Post

Raising funds? Here’s a short video to know where your metrics need to be. The days of the 2021 fundraising frenzy, where companies "didn't even need metrics to raise" are long gone. This was a key takeaway from our recent webinar with Bobby Pinero, CEO of Equals and former Head of Finance at Intercom and Stan Massueras, former GM EMEA of Lattice and former VP Sales at Intercom. Every business is different, but we’ve pulled together a framework to help you gauge where your metrics *should* be to lock in your next round. Bobby broke it down like this: 1️⃣ Series A - $1M ARR The classic line: “Series A means $1M ARR.” At this stage, you’ve laid the groundwork, and things are starting to look repeatable. You’re raising to scale, but let's be honest, there’s still some guesswork. Your key job? Prove it’s going to scale. Key metrics: Conversion rate, pipeline metrics—anything that instills confidence you’ll 3x or 5x the business within a year. 2️⃣ Series B - $5M ARR Series B is where you show off your ability to scale. You’ve deployed the initial capital, it’s working, and now you need more fuel for the fire. 3️⃣ Series C - $20M ARR Series C is basically Series B on steroids—same playbook, but now you’ve got way more conviction (and you should too). Bottom line: Your metrics need to tell a compelling story, one that investors can’t resist buying into. To follow your day-to-day metrics and make your (future) investors very happy, Hyperline is here. 🎥 Webinar replay available in comment (Don't miss our CEO's film-making talents at 1:30 – thanks, Lucas! 😭)

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