Daniela J. Primera’s Post

The game of fundraising is all about perception. The first message, document, and word you send to an investor will leave lasting impressions. Recently, I reviewed a pitch deck from a founder that nearly made my eyes bleed. I shared it with our Director of Capital Partner Syndicate, and his reaction was “🤯🤯”. I'm not exaggerating. This founder wanted an “intro to investors” with the attitude of “we don’t pay for services upfront”. You might have decades of experience and you might have spent millions on your product development. But if your basic documents, like the pitch deck, aren't top-notch, you're going to lose 95% of investors. Let's be clear: a great deck won't get you funded on its own. But it does say a lot about you as a founder. Are you professional? Are you detailed? Do you have marketability skills? These are all cues. And they lead to whether an investor wants to have a conversation with you. So, do you take cues seriously? If not, how has capital raising been for you so far?

Feeling a bit flat after your capital raising? You’re not alone. After months of pitching, negotiating, and sleepless nights, securing funding should feel like a victory. But many founders experience a sense of deflation right after the high of a successful raise—commonly known as the 𝘱𝘰𝘴𝘵-𝘳𝘢𝘪𝘴𝘦 𝘣𝘭𝘶𝘦𝘴. There are many theories on why it happens: • The emotional crash after the rush of closing the deal. • The sheer exhaustion after a long fundraising campaign. • The shift of focus from selling the vision to executing on it. Just remember that this feeling is temporary and will pass in its own time. As you settle into your new reality and start executing on your plans, your motivation and drive will return. In the meantime, take the time to recharge and recalibrate. You’ve earned it. —— → If you like this content, follow me Nivin Thanabalan → Repost ♻️ if you found this useful #scalingup #founders #capitalraising #investors

Raising capital is a key part of business growth. I’m currently working with two clients: one aiming to raise $1 million and another looking to secure $20k investment. The process of raising capital can be daunting, but it's crucial for scaling businesses, regardless of the amount. Whether you’re aiming for a big investment or a smaller seed round, the approach starts with a clear strategy and a solid plan. What stage is your business at? What's the investors industry focus? What's their average ticket size? How do they like it be approached? What types of businesses have they invested in, in the past? All these are necessary for the development of an investor list. Once you have your list, the next step is to work the list. Reach out, build relationships, and customize your pitch to align with their interests. It’s not just about cold emailing all and sundry. It’s about targeting the right investors and nurturing those connections. Remember, it’s not just about the money—it’s about finding the right partners who believe in your vision. Whether you're raising $20k or $1 million, it’s all about strategy, clarity, and persistence. Every business has the potential to attract the right investors—it starts with taking that first step. #vortune #fundraising #businessgrowth

FOUNDERS, CEOs, and SME Boards struggling to raise capital? You're not alone. The funding journey can be a maze of challenges: a lack of familiarity with the process and terms, anxiety as time passes, frustration, and frequent dead ends. But what if you had a proven guide by your side? I'm Bill Lewis and with a track record of raising over $400 million, I'm your pitch doctor. Here's how I turn fundraising struggles into success stories: - We sharpen your pitch: I deconstruct your business model, market assumptions, and financials, helping you craft a compelling and accurate narrative that resonates with investors. - You think like an investor: We uncover the "why" behind their decisions, ensuring your pitch addresses their needs and requirements. - You become a master storyteller: you communicate succinctly, accurately, and with passion. - You appear like a seasoned pro when dealing with the investment community. A recent client secured £1 million in their seed round after working with me. My hands-on approach equips you with the tools to navigate the funding landscape with confidence. Ready to stop spinning your wheels and land the capital you deserve? Let's chat! Connect with me in the my link in the Comments or via LinkedIn.

Imagine launching your capital raise and bringing in your first million in just three weeks! Incredible, right? This is the story we've crafted with a client—a small business software solution offering a unique monthly royalties model for investors. Their investor relations team shared their fundraising journey, and it was eye-opening. Admittedly, when we launched their campaign, the initial response was a bit slow. We worked together on refining our messaging and using our advertising data collected, we pivoted and gained serious momentum. After working on the new targets, creative, and copy, the quality of conversations improved significantly. They began attracting higher-intent investors, leading to commitments of $600,000, $150,000, and more—all from an ad spend of just $2,798. (Keep in mind, their investment minimum is only $25,000) In total, they raised $850,000 within three weeks. Now, they’ve closed their founder’s round and are focusing on their $4M common shares round. As they put it, “Get the outreach right, and you've got a golden ticket to print money.” This isn't just talk; it's about knowing what truly works. Ready to write your own success story? If you're eager to tap into the $1.5 trillion accredited investor market and your fund model supports a 2–3% cost of capital, let’s connect! https://lnkd.in/gHp5Dm7C Schedule a quick one-on-one call to see if we’re a good fit. — Your Team at Raise Ready

I’m glad I'm not a VC (well, apart from the salary). It must be like opening oyster shells. No one should have to wade through so many unfundable pitch decks. There’s supposed to be a formula – Great idea + Massive scale potential + Great founder + Great team = possibly fundable. Less than 1 in 100 can do that. Many say the founder and team outweigh the idea - let's take that another day. So, what's a great idea? You know this, right? You really do. Here’s some clues: 👉 Sizeable market and you’ve validated it 👉 Desperate and proven need. Now! 👉 Loved by customers 👉 Decent margins 👉 Ground-breaking, something different 👉 Low competition or moat 👉 At least 10X. More like 50X for VC interest 👉 Product-market fit looking probable If you don’t know this, if your idea just doesn’t cut it, sorry – time to stop wasting investor’s time…and your own. (In response to a post last week that said investors waste a lot of founders’ time. Indecision, undue scrutiny, etc. Just levelling up!) #AngelThink #fundraising #angelinvestors #angelinvesting

🌟 Why Founders Need Expert Support in Fundraising. Raising funds is one of the most critical yet challenging tasks for founders. Here's why seeking help can make all the difference: 1️. Complex Process: Fundraising involves navigating a maze of investor pitches, financial projections, and due diligence. Having expert guidance simplifies this complex process. 🔍 2️. Time-Consuming: As a founder, your time is precious. Fundraising can divert your focus from growing your business. Getting support allows you to keep driving your vision forward while professionals handle the fundraising intricacies. ⏰ 3️. Investor Connections: Experienced advisors have established networks and can connect you with the right investors who align with your business goals, increasing your chances of success. 🌐 4️. Crafting the Perfect Pitch: A compelling pitch is key to attracting investors. Fundraising experts can help you refine your pitch to clearly communicate your value proposition and potential. 🎯 5. Strategic Planning: It's not just about raising money; it's about finding the right partners. Guidance can help you identify strategic investors who offer more than just capital—bringing industry expertise and valuable connections. 🤝 Seeking help during the fundraising process isn't a sign of weakness; it's a smart strategy to secure the best opportunities for your startup's growth! Join Rodller on this journey! 💡 #FundraisingSupport #StartupGrowth #FoundersJourney

Raising money is a lot like dating... If you want to close, then you gotta tell them what they want to hear... Referring to investors of course :) Remember - you’re not just selling a product; you’re selling an investment vehicle   So, what do investors care about? Here are 5 key metrics to focus on: Virality – Does your product have the potential to grow through word-of-mouth Stickiness – Are your deals long-term, recurring, and difficult to switch from Upsell potential – Can you grow the value of existing contracts? Burn rate – How efficiently are you managing your cash flow? Key person concentration risk – Is too much of the business dependent on one person?   And remember—it’s not just about money to stay afloat. Investors want growth. Founders, if you’re looking to raise, think like an investor. Stop pitching your company as an idea, and start pitching it as a growth/investment vehicle! #Fundraising #StartupGrowth #VentureCapital #Founders #InvestmentStrategy

So many firsts in a search fund journey!   It might sound a bit unusual, but for a #searchfund entrepreneur, the journey is filled with milestones that often mark "first-time" experiences: - First time #raising capital from investors - First time #searching for a business - First time navigating the #M&A process and acquiring a company - First time stepping into the #CEO role, with full responsibility - First time reporting directly to a #board   The list goes on. But at the start of it all is the #fundraising phase - which sets the foundation for everything that follows- , and it’s crucial to remember that fundraising for a search is a two-way street.   Yes, investors will be conducting #diligence on you, but equally important is you diligencing your potential investors. Ask them questions, hear their stories, ask more questions - and check references with other searchers and especially search CEOs. You'll be holding everything together for the entire journey - for your journey- , and the better you understand and know each of your #investors, the more you'll be able to leverage their insights and experience as you navigate these many firsts.

“Don’t pay to pitch.” Sam Marchant Todays takeaway from Hotbed’s “Investor Ask Me Anything” #HotbedSummer sessions thanks to Perdie Alder and M Coyle. I have listened to Sam Marchant speak a number of times on panels, as a keynote and followed LinkedIn posts and appreciate his honest and candid insights into the investment landscape from a VC, Angel and Founder POV. Todays session came on a day that I was contemplating my investment strategy following some soft commitments from Angels and family and friends. As a first time founder how are we to know what the right combination of investor and investment is? And furthermore, where to find it? I am on a number of groups with other founders, but advice is so personal and differs dramatically that it is hard to know what to take on myself. Is there a solution that is right for all or is it that I need an investment advisor to help me chew the fat, weigh up the opportunities infront of me, and make the right choice for me and for itoms? (Anyone fancy letting me buy them a coffee to do so?) Oh and any thoughts on whether you should pay to pitch? #fundraising #investmentadvice #femalefounder