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How can psychology drive consumer Interest & Action for your brand?

Interesting piece from Kelly Beaton of The Food Institute on beef jerky – last year's #Snack50 study revealed some clear white space for the jerky / meat snacks category, with relevance for much larger snacking categories like salty snacks and even confectionary. Mary Mathes' deep dive into our database revealed further insight on the attraction to chewy snacks, especially with #GenZ. The update #Snack50 report will break mid-April, and will be interesting to see how the category has progressed, how it benchmarks to other snack categories, and how much growth headspace lies ahead... #consumerinsights #shoppermarketing #foodandbeverage https://lnkd.in/gEJRAiVD

Big Opportunity Remains in Beef Jerky Category - The Food Institute

Big Opportunity Remains in Beef Jerky Category - The Food Institute

https://foodinstitute.com

Interesting insight. How do you feel about the seafood jerky companies that are popping up with tuna and salmon jerky? On one hand it’s definitely different but on the other it’s more expensive.

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