💡 Did you know? Consumers are now shifting their focus from price to value, variety and perceived benefits when purchasing processed goods. This fascinating insight is just one of the findings from Südzucker’s annual consumer survey on European consumption and behaviour, created in collaboration with us at Human8. Since 2021, this research has provided actionable trends for the food and beverage industry, feeding into Südzucker’s Sweet Trends report. In a recent interview, our very own experts Nina Bethmann and Sarah Ohlenforst dive into how shopping behaviour has evolved, what this means for processed food manufacturers, and how brands can align with consumer needs across categories like baked goods, chocolates, dairy, and beverages. 🥐🍫 Read the full interview here 👉 https://lnkd.in/ekbUYUvP #dowhatmatters #consumerinsights #foodindustry
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🔍 As Suzy, the leading market research software platform, we've spotted an emerging trend that's making waves in the food & beverage industry. Meet Wilde Chips, a brand of potato chips that's redefining snack time with unique flavors and high-quality ingredients. 🥔🌶️ Over the past year, we've noticed a staggering 135% increase in Google search volume for Wilde Chips, indicating a growing interest and demand for this innovative snack. 📈 This trend is particularly notable in key categories such as food, food-beverage, health, and ecommerce. Consumers are increasingly seeking out healthier, tastier, and more convenient snack options, and Wilde Chips seems to be hitting the mark. 🎯 Third-party data also supports this story. According to a recent report by Nielsen, sales of premium snacks like Wilde Chips are outpacing total food and beverage sales growth by 300%. 🚀 Food & beverage manufacturers, it's time to take note. The future of snacking is here, and it's Wilde. Stay ahead of the curve with Suzy's data-driven insights. 💡 #FoodTrends #BeverageTrends #MarketResearch #SuzyInsights
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Can frozen food still win the hearts of consumers in 2024? 🔎 🍕 The pizza segment has regained its momentum with an 11% increase, helped by reassuring and healthier offerings. 🍦 Ice cream sales grew by 7.4% in 2023, despite a drop in volume. Innovations continue to play a key role in this sector. 📊 Inflation has had a strong impact on demand, with prices up 9%, leading to a 5% drop in rotations. 🍽️ Individual dishes are gaining in popularity, buoyed by the rise of teleworking and initiatives such as Picard and Écomiam. 💡 Innovation is at the heart of the savoury category, with 8.1% of food innovations in 2023 coming from this segment, thanks to brands such as Cassegrain and Marie. 👉 Can innovation revive the frozen food category for good? Let’s discuss! 💬 𝘚𝘰𝘶𝘳𝘤𝘦 : 𝘓𝘚𝘈 __________________________ 👍 If you enjoy the news, don’t forget to ✨ 𝑳𝒊𝒌𝒆 & 𝑺𝒉𝒂𝒓𝒆 ✨ ➡️ For further articles, visit our website: https://lnkd.in/eUcpVQeq #FrenchRetail #FoodExpert #FoodMarketing #ExportFrance #FoodTrends #Frozen #Innovation
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Now let's focus on what's happening in the #foodandBeverage industry, including #suppliers, #manufacturers, #distributors and #retailers. What consumers seek that will drive revenues & margins in the year ahead. "The trend Mintel a leading market research firm, has dubbed “rule rebellion” reflects a #consumer shift toward embracing imperfection and a desire to break away from traditional food norms. For example, Ore-Ida Foods, Inc.’s Fudge n’ Vanilla French Fry Pop, which features an eclectic, sweet and salty mashup of French fries, vanilla ice cream and chocolate fudge for consumers desiring to bend the rules in favor of extraordinary sensory experiences." https://lnkd.in/eecHiSBb
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🌟 2025 is shaping up to be a transformative year for food and beverage! Prepared Foods highlights exciting trends that are redefining the industry, including enhanced food functionality, sustainable packaging solutions, and unique flavors driven by consumer demand for both health and indulgence. OFI is here to help brands navigate and capitalize on these shifts. With our New Product Development expertise, we transform concepts into market-ready products that meet today’s highest standards. From sustainable packaging and zero-waste production to co-packing for health-focused foods and beverages, OFI manages each phase to ensure quality and scalability. Let’s work together to bring the next big trend to life! Explore more about 2025 trends here: https://lnkd.in/eR9aVYhn PHOTO COURTESY OF Whole Foods Market #FoodTrends2025 #OFIInnovation #SustainablePackaging #FunctionalFoods #FutureOfFood
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🌟 2025 is shaping up to be a transformative year for food and beverage! Prepared Foods highlights exciting trends that are redefining the industry, including enhanced food functionality, sustainable packaging solutions, and unique flavors driven by consumer demand for both health and indulgence. OFI is here to help brands navigate and capitalize on these shifts. With our New Product Development expertise, we transform concepts into market-ready products that meet today’s highest standards. From sustainable packaging and zero-waste production to co-packing for health-focused foods and beverages, OFI manages each phase to ensure quality and scalability. Let’s work together to bring the next big trend to life! Explore more about 2025 trends here: https://lnkd.in/gV7x4Kk6 PHOTO COURTESY OF Whole Foods Market #FoodTrends2025 #OFIInnovation #SustainablePackaging #FunctionalFoods #FutureOfFood
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🌟 2025 is shaping up to be a transformative year for food and beverage! Prepared Foods highlights exciting trends that are redefining the industry, including enhanced food functionality, sustainable packaging solutions, and unique flavors driven by consumer demand for both health and indulgence. OFI is here to help brands navigate and capitalize on these shifts. With our New Product Development expertise, we transform concepts into market-ready products that meet today’s highest standards. From sustainable packaging and zero-waste production to co-packing for health-focused foods and beverages, OFI manages each phase to ensure quality and scalability. Let’s work together to bring the next big trend to life! Explore more about 2025 trends here: https://lnkd.in/ghwJZRwN PHOTO COURTESY OF Whole Foods Market #FoodTrends2025 #OFIInnovation #SustainablePackaging #FunctionalFoods #FutureOfFood
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Consumers' appetites for "little luxuries" are skyrocketing, and the specialty food industry is rising to the occasion with innovative product offerings. Whole Foods Market CEO Jason Buechel took to the Main Stage yesterday at the Summer #FancyFoodShow to talk more about this emerging consumer habit and so much more! #specialtyfoodassociation #wefancy #consumerinsights #retailtrends
Whole Foods is promoting ‘little luxuries’ as the next big food trend
marketwatch.com
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👀 Top Trends in Food & Beverage for 2024 👀 Curious about the latest trends? Here’s what’s on the rise in food and beverage: 1. Sustainable Packaging ♻ – Consumers want eco-friendly options! 2. Functional Foods 🌱 – Think immune-boosting snacks and stress-relief drinks. 3. Global Flavors 🍜 – Unique spices and ingredients from around the world. At Global Products Expo, we’re excited to see these trends in action as brands continue to innovate and meet the evolving tastes of consumers. What trend excites you the most? 👉 Learn more about us at globalproductsexpo.com #FoodTrends #Sustainability #GlobalProducts
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Looking for the latest fresh food consumption trends? 🥗 Watch our #TopTrendsInFresh webinar to discover what, where, and how Americans are shopping and eating! Watch the on-demand webinar here: https://lnkd.in/gEWYwtqj #Circana #FreshFoodTrends #ConsumerInsights
Top Trends in Fresh: Retaining the Base While Attracting the Shopper of the Future
https://www.circana.com
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FORMUAL FOR A MAKING A GOOD FOOD PRODUCT / FOOD BRAND "TASTE" Superior taste is paramount for any food product to achieve market success. It is the primary determinant that drives consumer preference and repeat purchases. "AFFORDABILITY" The price point must align with consumer expectations and purchasing power. Affordability ensures that the product is accessible to a broad audience, thereby expanding market penetration. "SCALABILITY" The ability to scale production efficiently without compromising quality is crucial. Scalability supports growth, ensuring that supply can meet demand as the brand expands. A food product that integrates these three elements harmoniously is well-positioned for success in the competitive market landscape. #greatfoodproduct #foodbusiness #goodfood #greatfoodbrand
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