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💡 Did you know? Consumers are now shifting their focus from price to value, variety and perceived benefits when purchasing processed goods. This fascinating insight is just one of the findings from Südzucker’s annual consumer survey on European consumption and behaviour, created in collaboration with us at Human8. Since 2021, this research has provided actionable trends for the food and beverage industry, feeding into Südzucker’s Sweet Trends report. In a recent interview, our very own experts Nina Bethmann and Sarah Ohlenforst dive into how shopping behaviour has evolved, what this means for processed food manufacturers, and how brands can align with consumer needs across categories like baked goods, chocolates, dairy, and beverages. 🥐🍫 Read the full interview here 👉 https://lnkd.in/ekbUYUvP #dowhatmatters #consumerinsights #foodindustry

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