Product Manager SEO, Under Armour | Organic Growth & Acquisition | Marketing Strategist | Dynamic Speaker |
When I was a young SEO, I used to pull up a domain's SEO Performance on a tool like SEMRush and if it was trending downward I'd think, "eeek what is the SEO Manager over there doing..." But as I gained more experience, I now look at that data and temper that initial thought. Because whether or not I see a downward or upward trajectory, I've come to learn, isn't simply correlated to an SEO expert. There's much more complexity behind the scenes of any business that impacts organic traffic. Achieving significant, sustained increases in organic search traffic and revenue, for any business, is predicated on many channels & numerous internal, cross functional teams working together, consistently over time. It sounds simple but together ensuring technical SEO & content are in place and regressions are minimized, is just one aspect of achieving scaleable organic growth. #Tuesdaythoughts #bigship #collaboration #scale #efficiency #growth #enterprise #teamwork #SEO
Having consulted several thousand eCommerce businesses about their SEO, generally a noticeable SEO decline is from either a CMS migration failure or neglecting technical and onsite SEO.
So true. There are always ups and downs, and not everything is because of the SEO. Also - I have had clients where traffic went down, but leads went up. Semrush doesn't always give the full picture!
I’d be interested in a large scale poll for internal and agency SEO teams as to what % of their reccomendations are actually implemented.
No SEO is an island! We need website optimization, UX, brand marketing, PR, and social media to grow brand presence and create a good, holistic experience for the audience. Working with other teams and gaining hands-on experience with other marketing tactics gives you a fuller picture.
More often than not it’s an organisation not listening to their SEO manager.
SEO is a team sport, and aligning multiple department is much harger in larger orgs than smaller orgs where everyone is moving in the same direction. Outside of actual SEO strategy and execution, in larger orgs you also need an engaged exec sponsor that will get you the prioritization / resources you need from other teams that don't report into SEO.
Often - with enterprise you strategically cannibalize SEO for broader KPIs and objectives.
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SEO growth is a team effort, not just one person's job
Internet Marketing Strategist, SEO Expert, University Instructor, Interpretation of Ideas into Strategic Clarity and Purpose, Educator, Keynote Speaker, Panelist, Podcast and Music Producer
1dI can relate anecdotally and somewhat tangentially even a few years ago, worked on a big client's campaign and REDUCED the organic traffic but TRIPLED the organic sales. Previously others were looking or aiming for metrics that captured a lot of traffic, but this did not always convert, so thankfully we were able to adjust this and (after sweating build the QBR report), the client agreed and appreciated the tactics. When I was first starting out this would have freaked me out way more, but experience allows us to see the underlying truth.