Holden Bale’s Post

Thank you Fast Company Executive Board for including me in, "14 methods to boost business-client engagement in the digital age." https://lnkd.in/g2299jhR As the e-commerce system continues to evolve, brand leaders can no longer afford to sit on the sidelines if they want to see their companies thrive. //// NURTURE ONE-ON-ONE RELATIONSHIPS ////  Digital community engagement builds one-on-one relationships, fosters loyalty, and drives customer retention. A connected community is a treasure trove of insights, innovation, product development, and customer service improvements. Some of the world’s most beloved brands have the most connected communities via online groups, social, and “IRL” events fueling community connection, fandom, and business growth. – Val Vacante, dentsu Excellent perspective included from industry leaders Whynde Kuehn, Nina Ojeda, Solomon ☔️ Thimothy, Kristin M., Stephanie Harris, Matt Tengwall, Barry Lowenthal, Chad Engelgau, Frederik Bussler, Maria A. Zain Jaffer, Christena Garduno, Dan S. 📖 Check out the full article >> https://lnkd.in/g2299jhR dentsu dentsu X Merkle Carat USA iProspect Dentsu Creative Tag #InnovatingToImpact #CustomerEngagement #DigitalMarketing #BusinessGrowth #IntelligentMessaging

Forrester Wave Q2 2024 just released As Commerce expands from a purchase moment within a single channel to a total commerce experience, Forrester recommends that brands look for providers with a full set of marketing and commerce capabilities — with experience in their industry, category, and markets to help them. Publicis Groupe Obtained Highest Scores Possible in 13 Criteria Epsilon technology is a key driving force for the Groupe -so when you want to communicate with your customers on a 1 to 1 basis or build the best in class retail media networks or loyalty solutions then feel free to reach out for more information on how we can help #commerce #retailmedia #loyalty #personalization

In a new Q&A, Gartner expert Jessica Dervyn shares how brands can rethink their strategy to win with Gen Z. Read more here. #GartnerMKTG #CMO #BrandStrategy

In a new Q&A, Gartner expert Jessica Dervyn shares how brands can rethink their strategy to win with Gen Z. Read more here. #GartnerMKTG #CMO #BrandStrategy

In a new Q&A, Gartner expert Jessica Dervyn shares how brands can rethink their strategy to win with Gen Z. Read more here. #GartnerMKTG #CMO #BrandStrategy

In a new Q&A, Gartner expert Jessica Dervyn shares how brands can rethink their strategy to win with Gen Z. Read more here. #GartnerMKTG #CMO #BrandStrategy

In today's hyper-connected world, reaching global audiences demands a nuanced approach. Crafting successful global #digitalcampaigns requires more than a one-size-fits-all strategy—it's about striking the perfect balance between hyper-regional relevance and operational efficiency. Jahi B. Garrett, Infosys Equinox, shares tips and strategies on how brands can localize their international #ecommerce campaigns using Infosys Equinox Digital Commerce and Marketing Operation solution with over 40% cost savings. Read the POV to know more: infy.com/3VlGqQw #HumanCentricCommerce #ComposableCommerce #MarketingOperations #DigitalMarketing #InfosysEquinox

#Publicis reported Q2 / 1H numbers this morning. The key takeaway is another strong set of results and an upgrade to FY guidance. Thoughts on their numbers / commentary: 1. Q2 organic revenue growth was +5.6%, accelerating from 5.3% in Q1. Growth was maintained across all regions (North America +5.2%, Europe +4.2%, Asia-Pac +7.7%). By countries, the US was +5.3%, the UK broadly stable but China saw growth accelerate to +10.5% helped by media wins, which suggest Publicis is gaining share vs market leader Group M; 2. By discipline, Publicis does not provide a breakdown of revenues but, looking at the geographical comments, Media seems to be leading the charge with it being mentioned as the key driver for growth in virtually all regions, with the US and UK media businesses (and others) growing double digit. Epsilon grew mid-single digits in the US. Sapient varied by performance - a slight decline in the US but growth in several other regions. Creative was broadly flat in the US but up double digits in the UK and positive commentary in the likes of Central and Eastern Europe and Latin America; 3. The group upgraded FY organic revenue growth guidance (to between +5% and +6% from +4% to +5%) referring to the +5% as a floor and the +6% as a "stretch". Given Publicis's consistent track record over the past several years of beating guidance, it is fair to say management will have a high degree of confidence in the guidance. However, 1H organic revenue growth was +5.4% in total so not too much should be expected of a beat against the upper end unless Q4 turns out to a very strong quarter. Operating margin targets were kept at 18% (1H 17.3%); 4. Publicis mentioned that it was outperforming peers by 400bps (based on market estimates for the agency groups) and there is no sign this outperformance is changing (it is worth noting that #Omnicom, which reported Q2 numbers on Tuesday, had a strong stated Q2 organic revenue growth of +5.2% but, unlike other groups, this does not strip out proprietary trading effects). There is no sign this outperformance will reverse any time soon and, given the outperformance of Publicis' share price vs peers, investors think the same (over the past five years, Publicis' share price has risen c. +135% with the next best performer Interpublic rising around 35%); 5. The elephant in the room is this. Is Publicis's outperformance structural i.e. likely to be maintained, or cyclical i.e. others will catch up. Industry veterans would argue that the cycle of outperformance always turns but I think there is a strong case for arguing it is structural. Media is probably the biggest part of the agency landscape where scale matters most (because it provides pricing benefits) and the fact that Media is performing so well for Publicis - and the evidence suggests the combination of Media + Epsilon for data is working well - points to the structural case. As usual, this is not investment advice. #agencies

Signals of Hope The latest results from Publicis show some signals of hope that despite the extremely challenging environment, the company has raised its guidance for performance in the coming quarters. Why? 1. It's winning new business and keeps winning 2. Data and Media offering - the combination of the two is proving irresistible to clients who are undergoing data transformations 3. AI- Publicis believes it has something unique to offer clients in this area with proprietary data, tech, and talent to help partner client transformations Creative now represents roughly 1/3td of the company's business and is reported as being stable, but highly dependent on client budgets which reading between the lines appear to be uncertain and highly dependent on economic conditions. The big picture is that Publicis has transformed itself into a media and data company, and these parts of the business are contributing to its growth. So much so, that it can now claim to have shifted from being merely a communication partner for clients to becoming their "transformation partner". What this suggests for creative agencies, and perhaps for Publicis itself, is the question of how to tie creative more closely into transformation. Does creativity always have to be about advertising? Without connecting the two, you are subject to the client's desire to spend based on the vagaries of the economy and other macro factors. https://lnkd.in/etayyTbs

Scaling digital campaigns for large international retailers can be difficult and get expensive quickly. Check out how simple executions can turn complicated brand campaigns into wins and put an ease on your budget. #MarketingOperations #DigitalMarketing #InfosysEquinox