Amy Thorne

Now more than ever, VOTE WITH YOUR WALLET. 83% say brands should do more than just talk about their values—they should act on them. And consumers will buy the brands that align with those values in action. Now more than ever. #BrandPolitics # #SocialIssues #MakeGoodMoney

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I got that feeling, because Im at Target, Sipping a latte, Shopping for nothing, but buying everything. Isn't this Yargets overall strategy? They want us to stroll, roam, browse, and enjoy being in their store. This ad is absolutely hilarious and brilliant. It highlights the thing about Target that we all love and evokes emotion. While watching this commercial I saw myself in a few of these characters (cough, cough, the latte drinker, and plant enthusiast). 🎵 Perfect song choice. When it feels like a no-brainer that this ad worked.... that means its a real gem and a marketing win. Watch the Ad 👉 https://lnkd.in/gSQ2e9nY #Target #TargetStores #targetCommercial #FunnyCommercial #Marketing #MarketingWin #MarketingSuccess #MarketingInsights

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Sometimes, my job is designing a logo, and sometimes, my job is designing a space. We've created some fun brand experience installations for our partners that I'm really proud of (and have pushed me outside of my comfort zone). Read more about our approach to crafting identity-driven spaces in my latest blog. #BrandScape #DigitalRelativity

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Extraordinary #product imagery comes from respecting the details. See our value proposition here (and some cool visuals too): https://lnkd.in/gs_RY9yP #cgi #render #3d #visualization #marketing #productmarketing #video #animation Made in California with KeyShot

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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I'm deeply saddened to hear of the purging of creative talent at a company where several brilliant people I know worked. There's a disheartening belief at some companies that thoughtful, creative, strategic thinking isn't as valuable in an AI and data-driven marketing landscape. Nothing could be further from the truth. My strongest desire is to secure a role as a creative leader at a forward-thinking startup or entrepreneurial-minded growing company that needs exceptional, passionate, inquisitive minds to expand its brand, engage its community, and propel its marketing and creative efforts. If that happens, I could bring a team of people who fit that bill perfectly and immediately transform an in-house creative/marketing team. If you're looking for creative talent — ranging from brand management, design, content development, digital marketing, creative leadership, video marketing, data storytelling, and/or social media marketing, message me. I can direct you to a wide range of talent seeking immediate employment. And I can provide you with the highest recommendation and vouch for their tremendous capabilities.

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Note to Brand People: Differentiate. By using logic AND emotion. Start with the R&D people -- talk to them until you tease out some fascinating little detail, then tell THAT story in a believable & confident way. If you're interesting, people will be interested. 😝 Build fact upon fact to get to the flood of emotion: the conversion moment. THIS is how you get to the moment of -- "oh yesss." "This one." "This is the one for me." In other words, stop selling a generic hair product that gives you this year's generic look. (a look that will be somewhat "out" by the time a large company finishes & tests the commercial:) Where's the uniqueness? What's the story? Where's our reason to believe? Instead, put a pin in the map: choose a look MADE POSSIBLE by a unique twist in your formula. (Check w R& D :) Name that Look. & then MAKE IT A TREND. (Note to Marketers: Companies that employ over 10,000 people MAKE TRENDS. You're Big! Start Acting like It! 😜) Cosmetics marketers: Stop selling generic face serums with all the most-wanted ingredients. (that's not a unique product story or a unique brand story, that's a laundry list.😂) Yet MOST SERUMS BEING SOLD TODAY DO THIS! 😳 Yikes. No wonder the ones who don't are the top sellers forever. : D Since I've been doing my own thing, doing different creative projects WFH, I have gotten the MOST calls & projects from the R&D people I've worked with -- from Unilever, and Estee Lauder, and Procter & Gamble. Which is surprising. Until you realize . . . I always listened to them. & together, we made great creative. That always DIFFERENTIATED the brand. I'm grateful. That I thought of this today. Thanks George. 🤲❤️😘 Have a fabulous week!

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The first Creative Director Masterclass is halfway through, time to sign up for the next one. Why do it? Well, it's lonely when you hit that CD chair, you need to get a lot right and navigate a lot of sh#t. Advice helps. I've done all of that and can guide you through it. In 2019 I wrote a post on LinkedIn called - HOW TO BE A CREATIVE DIRECTOR WITHOUT SUCKING AT IT. That post got 800,00+ views, about 10,000 likes and around 600 comments - it struck a nerve. In the post, I shared around 15 things I believe you need to do to be a better and more effective Creative Director/Leader. Then, I started coaching current Creative Directors/Leaders and those who wanted to grow into the role. If you're keen to get this role right, then get in touch. Limited spots are available - I am a one-person operation. Some more details are in the attached carousel. #creativedirector #creativecoach #creativecareers

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We craft transformative brand strategies into compelling visual narratives that engage and drive action. Book your free strategy call today and turn your brand’s success into its next level: https://lnkd.in/eFBywzi5 #BrandStrategy #TransformativeDesign #BrandGrowth #BrandDevelopment #BusinessTransformation #StrategicDesign #BrandSuccess #BrandElevator #VisualStorytelling #TransformYourBrand #Entrepreneurship #SmallBusinessGrowth #MarketingExperts #CreativeAgency #DesignThinking #InnovationInDesign

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As the allure of RMNs grows, marketers will need to exercise caution given the numerous challenges ranging from the lack of transparency to regulatory risks, and the growing acceptance of conquest marketing and the leverage that provides retailers.

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Hey #Chicago what do you say, come listen to how Resonate + Havas Edge win today. I'm excited to be speaking tomorrow on Data-Driven Storytelling: How Marketing Leaders Leverage Data to Drive Growth. Register here: https://lnkd.in/ghP72_2P. #AI #data #consumerinsights #growthmarketing #datadrivenmarketing #futureofmarketing #performancemedia #mediastrategy #mediaagency #resonate #havasedge

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Want to know why age is the ultimate creative hack? Sure, you do. Jamie Barrett spills the tea on why being over 50 in the ad world is like having a secret weapon. "Blank pages still scare me, but cracking the code is easier with experience. Writing 200 headlines to find the great one? Pffft, that’s so 20 years ago. We get to great faster." Curious? You should be. Get schooled by a true legend. #creativity #ageism #advertising #creativeleadership #adgenius #CreativeLeadership #AdGenius #Over50AndKickingButt #MarketingMagic. Susan LaScala Wood https://lnkd.in/eBacbzwN

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As influencers of creativity, Account & Client Leaders can directly SUPPORT their creative partners in strengthening their partnership with the client. Here are a few key takeaways from this fabulous piece about business-minded CMOs by Jaime Robinson of JOAN Creative. 1. Join your creative teams in the process of 'living, loving, playing and experimenting' in social media 2. Immerse your teams in the business and sales cycles, leveraging their creativity to solve tough business problems 3. Empower your teams & your client by having a plan that includes experimentation 4. Encourage your teams to openly share their expertise and learning 5. Support your teams in delivering work that drives business outcomes AND makes clients proud

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Gen AI can't do it all, but it's a good start. This is a great article for marketers, creatives, and product designers. https://lnkd.in/gKAFNdVu #generativeAI #genAI #artificialintelligence #modernmarketing

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