"Activation" is NOT when someone starts using your product. But what actually is it? Tomorrow, Ariel Michaeli and I will break it down, and tell you how to turn new users into paying users, identify what is a "good activation rate" and blow your minds with telling you exactly how to optimise it. The ultimate Aperture x Appfigures collab: We'll be live on YouTube tomorrow. #activation #growth #apps
Looking forward to this one!
Love the full view on activation from ad to aha moment!
I have so many questions!
Converting downloads to active users is such a critical metric in the app world. Can't wait to hear your take on what activation really means for different app categories 📱
Get on the list: https://www.youtube.com/watch?v=1tdA1pwpyoQ