Hannah Parvaz’s Post

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❤️🔥 Award-winning growth, marketing, and product | Founder @ Aperture

"Activation" is NOT when someone starts using your product. But what actually is it? Tomorrow, Ariel Michaeli and I will break it down, and tell you how to turn new users into paying users, identify what is a "good activation rate" and blow your minds with telling you exactly how to optimise it. The ultimate Aperture x Appfigures collab: We'll be live on YouTube tomorrow. #activation #growth #apps

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Nick Gibbons

👉Co-Founder of BlockLock | The only zero-knowledge Web3 security platform to stop crypto hacks before they happen | Driving Web3 Adoption

2w

Looking forward to this one!

Love the full view on activation from ad to aha moment!

Ariel Michaeli

Founder + CEO at Appfigures, hiring technical and non technical roles

2w

I have so many questions!

Converting downloads to active users is such a critical metric in the app world. Can't wait to hear your take on what activation really means for different app categories 📱

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