Aperture

Want to use your skills for good? We're on a mission to grow purpose-led brands and support positive change. Right now at Aperture, we're: 👩👦👦 Helping mothers cope with postpartum depression 💸 Empowering women's financial confidence ✨ Guiding people through grief and loss 🗑 Reducing food waste 🧠 Boosting mental health and wellbeing 💷 Assisting carers in accessing tax benefits 🌳 Saving rainforests tree by tree Our clients are committed to making a real difference. If you want to work on projects that move the needle on social impact, while enjoying WFA and an upbeat, driven team, let's connect! Drop us a message at [email protected] or slide into our DMs. Current openings: 🌞 Senior Performance Marketing Manager 🌞 Creative Strategist 🌞 Mobile Product Manager 🌞 Designer Come work on the light side ❤️🔥

IKEA released a pillow fort-building guide, reminding me of a classic sales wisdom: The average marketer lists features. The great ones understand how people actually use their products. A blanket isn't just for warmth - it's a cape for superhero kids, a tent wall for backyard camping, or in IKEA's case, the perfect pillow fort material. The best marketers don't just sell product features. They tap into how their community uses their products creatively and amplify those stories. TLDR TALK TO CUSTOMERS. #marketing #creativity #customerinsights #innovation

🚀 Last week, I had the opportunity to attend the Turing X SYSTM Growth Summit, a fantastic gathering of experts, founders, and growth leaders! The event covered key topics like how growth teams are using AI, what's being automated, and more. One of the highlights of the event was listening to Sean Ellis, known for his role in scaling companies like Dropbox, Eventbrite, and LogMeIn. Sean shared fantastic tips on leveraging AI to build a growth engine. His key takeaways? AI helps run lean, scale quickly, and accelerate testing. 🧠💡 Another insightful talk came from Hannah Parvaz, founder of Aperture, who shared her playbook on growth strategies emphasizing the role of specific goals. She highlighted that more campaigns don't necessarily equal better results. 📈

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🌟 Looking for insights on growth, AI, boardroom diversity, and venture capital? These #FourToFollow are delivering unmatched value: 📱Mobile Expert: Hannah Parvaz is a growth legend. Celebrating her today because she just delivered a growth talk at SYSTM and Turing Fest to over 400 leaders. I admire her for founding her agency, Aperture. Her unique approach to growth focuses on understanding customer psychology and implementing data-driven experiments, coupled with her experience in helping over 250 companies grow, makes her an essential follow. 🦾 AI Leader: Saritha Prasad Vrittamani is an AI leader at Microsoft. She combines her expertise in tech with a passion for lifting up other women in tech through her leadership on the board of The WIT Network Northern California. She is an invaluable resource for those seeking insights on AI advancements and diversity in the tech industry. Plus she is leading TechWalk Silicon Valley next week from 4 - 5PM with Rupa Bhagwat grab your free ticket https://lu.ma/zm415ln6 📈 Board Room Brilliance: Cathy Skala emphasizes the importance of diverse voices in boardrooms and shares practical strategies for aspiring female leaders. Her expertise makes her an essential follow for anyone interested in fostering equality and inclusion in corporate governance especially in the healthcare space. 💸 Venture Leader: Sree Menon, an Operating Partner at FalconX Gateway she brings extensive experience in scaling startups and Fortune 500 companies, making her an invaluable resource for entrepreneurs seeking insights on business growth, e-commerce strategies, and operational excellence in the tech industry. 📣 Hope you enjoy this week’s highlights! Please share your must-follow suggestions from this week in the comments. 💫 #FollowFriday #Mobile #Venture #WomenAndAI #AILeaders

Last week Hannah Parvaz took to the stage at Turing Fest x SYSTM to talk about how to make the most of your Meta Ads and reducing CPA by 93% through creative testing 👇

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“Turn off targeting” 😳😳😳 Hannah Parvaz, Founder, Aperture tells us that “Meta’s usual success rate is 5% but with this process we have a 55% success rate”. The lesson is: Let Meta do its thing while you build better tests for better results. Process: Experiment with messaging and design, then engage in exploration, and iteration, iteration, iteration. We can't wait to get our hands on these slides! Now it's time for a spot of coffee and some roundtables upstairs! #TxS #GrowthSummit #Growth

When you stop learning, you stop growing. Spending the day hanging out with Liesa Miller at the Turing (x) SYSTM Growth summit... It's 10:25 and my mind is already 🤯 Already heard from growth legends, Sean Ellis, Matt Lerner and Hannah Parvaz 🤘🏻💡 I am taking massive inspiration for the next phase of growth for Sapien ˣ AND for continuing to innovate in PX... I am a massive believer that the same Growth concepts crossover into PX design... I am a little bit obsessed with the idea in fact 😅 Plenty more to come on that front in the weeks and months ahead 👀 #growth #peopleexperience

Growth doesn’t happen by chance. In two days, I will take the stage to take 400 tech founders and execs through our award-winning creative-first experimentation strategy. I will be talking with industry icons Sean Ellis, Matt Lerner, April Dunford, Joanna Wiebe, Andrew Davies and Alexandra Depledge, MBE, as well as joined by all the incredible SYSTM coaches Léa Samrani, Danny Martinez, Lisa Kennelly, Sara Kathleen Gordon, Nopadon Wongpakdee, and more 🌞 It's seriously going to be an unparalleled event. If you're looking for a last-minute ticket you can get 15% off with the code HANNAH15