HMS Consultants’ Post

Why Doctors Need to Understand the Nature of Marketing 🩺 💼As healthcare professionals, we often overlook the importance of marketing in our field. However, in today's competitive landscape, understanding and leveraging the nature of marketing can be a game-changer for your practice. 🚀Marketing isn't just about flashy ads or pushy sales tactics. It's about: ✅ Effective communication: Creating a dialogue with your patients through newsletters, health tips, and success stories. ✅ Strategic planning: Making informed decisions to grow your practice using tools like SWOT analysis. ✅ Building relationships: Hosting free health checkup camps or webinars to establish trust with your community. ✅ Patient-centered philosophy: Implementing feedback systems to continuously improve patient experience. ✅ Legal compliance: Ensuring your marketing materials adhere to healthcare laws and regulations. ✅ Economic success: Tracking key performance indicators to refine your strategies and boost your bottom line. By embracing these aspects of marketing, you can create a thriving, patient-centered practice that stands out in the crowded healthcare market. 🌟Remember, effective marketing is an ongoing process that requires consistent effort, creativity, and adaptability. The rewards of a flourishing practice and satisfied patients are well worth it! 💪If you're ready to take your clinic's marketing to the next level, don't hesitate to connect with Jatin Shah. Together, we can navigate the complex world of healthcare marketing and achieve your practice's goals. 🤝

What is Healthcare Marketing? Subscribe https://lnkd.in/dNCGBmdW YouTube Welcome to "The White Shirt Man" channel! In this video, The White shirt Man - Akhil Dave will explore an essential topic: What is Healthcare Marketing? Healthcare marketing is an integral part of the modern healthcare landscape. It involves a combination of branding, digital strategies, content creation, and patient engagement to build a strong relationship between healthcare providers and their patients. Healthcare organisations like Clinics, Nursing Homes, and Multispeciality Hospitals can enhance visibility, build trust, and improve patient outcomes by understanding and implementing effective marketing strategies. So once again we are back the white shirt man. So everybody heard about the marketing, you know, branding and everything. But when it comes to healthcare marketing, so what is healthcare marketing? So healthcare marketing is a strategic process. You need to understand it's a process that involves creating, communicating and delivering healthcare related information and services which is more kind of, to attracting a patient and engage the patient and the general masses at all. Healthcare marketing ensures a wide range of activities to build a strong brand, improve patient engagement and ultimately drive the patient acquisitions and retentions. According to the Philip Kotler, the expert and renowned marketing specialist, we call it, you know, the guru of marketing. Marketing is a science and art of exploring, creating, delivering a value to satisfy the need of a target market at a profit. As Philip Kotler, a renowned marketing expert, defines: "Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit." #HealthcareMarketing #Marketing #Branding #HospitalMarketing #SubscribeNow #Yoitube

From working as a marketing director for over 7 years, I've created hundreds of strategies for service businesses and I want to share the latest highest-performing strategy to date. This strategy is booking 3x more qualified scheduled leads for our clients. As you might be aware, there’s a massive shift happening with the buyer's journey- Long gone are the days when you could promote your services without reviews, or authority.  As your clients are more guarded towards giving away their email, your marketing needs to shift to less selling and more positioning with building authority. Think of your business as a personal brand rather than a service business. Personal Branding Your clients decide to work with you because of YOU. Out of all of your competitors that provide the same service, your clients choose to work with you because they trust you and like the results they've seen. By implementing this personal brand strategy, we're increasing our client's booked appointments by 3x more a month, with a 75% show-up rate, closing 85% sales. We're amplifying our client's credibility, by showing how they solve a problem and setting an emotional trigger that motivates their audience to schedule an appointment. ( If you'd like this template, comment below) But here’s the thing… It's not easy. It's taken me years of experience, a/b testing, to get into the minds of our client's audience and understand their problems, and what motivates them to buy. But I finally cracked the code. And now, I'm sharing some of that code with you at our monthly marketing workshop, Oct 10th, where you'll be able to build authority and implement these strategies immediately after watching. Register at rxmarketing.co to save your spot!

This is for all those who think healthcare marketing is only about getting more patients.

If you are looking to grow your healthcare practice or just maintain the growth of your practice, Face-to-Face Marketing is KEY!!! With over 20 years of Face-to-Face Healthcare marketing experience, my team and I can be that connection your practice is looking for. The article below is worth the 3 minute read!

The ROI for marketing activities in the nursing home sector seems easy and straightforward, right? Well, it's not as trivial especially when you are trying to build your reputation and brand awareness. Measuring the effectiveness of these marketing activities is crucial to ensure your efforts yield results and justify the expenses. Here are three key areas (among many) to focus on: 1️⃣ 𝐎𝐧𝐥𝐢𝐧𝐞 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬: Positive feedback from satisfied residents and their families can significantly influence potential clients. Investing in review management tools and platforms is crucial, but the ROI comes from increased trust and higher conversion rates from inquiries to admissions. 2️⃣ 𝐋𝐨𝐜𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐈𝐧𝐯𝐨𝐥𝐯𝐞𝐦𝐞𝐧𝐭: Participating in local events and building relationships within the community can raise awareness about your facility. While sponsoring or hosting events may incur costs, the ROI can be seen in the form of enhanced community reputation and a steady stream of inquiries from local families, ultimately leading to more admissions. 3️⃣ 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬: Establishing strong connections with healthcare professionals can lead to valuable referrals.Investing in CRM systems and maintaining professional relationships requires resources, but the ROI is achieved through a consistent and reliable source of high-quality referrals that convert into long-term residents. By focusing on these areas and carefully measuring their impact, you can ensure that your marketing activities not only bring in more residents but also provide a good return on investment How do you measure the effectiveness of your advertising activities and ensure a positive ROI? Let's discuss!

Traditional Healthcare marketing vs small business healthcare marketing. When I was straight out of MBA, I used the typical traditional marketing techniques of meeting the local doctors and dropping in flyers but it didn't work. Doctor's out of courtesy would meet me, some would ask me for information, few would ask me for plans/flyer to give to their patients while there were few who dangled the carrot of giving me an opportunity by paying pennies. But I did meet some fab doctors too who taught me, encouraged me, gave me the ropes. As for my flyers, well i found them in the dump Even though they were distributed in my own locality my own friend hadn't recived them. Can you beat it. 😅 So I did what most people discouraged me to do. I stopped marketing the traditional way and focused on my work. My work spoke for itself. My work made me connect to people across the globe. In hindsight, my journey taught me a valuable lesson: sometimes, the most effective marketing strategy is simply doing great work and letting it speak for itself. While traditional methods have their place, embracing innovation and focusing on delivering exceptional care has allowed me to connect with people far beyond my local community. As I continue to grow in this ever-evolving field, I'm reminded that authenticity, passion, and dedication are the cornerstones of success. Here's to forging new paths and making meaningful connections worldwide. #HealthcareMarketing #QualityCare #Innovation

What is Healthcare Marketing? Healthcare marketing is the process of creating and executing a marketing plan to promote a healthcare practice. Its goal is to attract potential patients, guide them through the healthcare journey and keep them engaged with your healthcare practice. Healthcare marketing strategies incorporate multichannel, offline and online marketing methods that are extremely targeted to increase engagement and drive healthcare business growth. Healthcare marketers measure their success by key performance indicators (KPIs) and marketing returns on investment ROI. Using a customer experience platform can simplify your healthcare marketing strategy without worrying about technical jargon. DemandHub is a great example of such a platform, as it allows you to connect with potential customers through various channels, including social media, web chat, text, search and more.

"If you own a medical practice or you’re on a marketing team at a medical practice, you’re going to want to read this: How do you choose the right marketing agency for your business? Do you go with an agency with experience in serving a wide variety of industries? Or do you choose one that is focused on a specific sector? As is the case with a lot of decisions you make for your business, the answer is, “It depends.” Read Meghan Kelly's great new blog on what to watch for when choosing an agency!

Did you know that Hummingbird Creative Group has tons of blogs to help you with all things marketing and branding? 🌟 Check out this timeless chirp. In this blog you will learn that your website is often the first impression potential patients have of your medical practice. A clean, organized, and engaging site is crucial for standing out in the digital world. This blog has some key tips in ensuring your online presence shines.