12 DAYS OF JOY: Day 6 ✨ Today, we’re sharing 6 of our team’s favorite tools that help us bring creativity to life every day: Adobe Creative Suite 🎨 Google Suite 💻 SEMRUSH 🖼️ Asana 📆 HubSpot & Mailchimp 💌 Wordpress 🌐 These tools are the backbone of our work, helping us create, collaborate, and deliver exceptional results for our clients! #12DaysOfJoy #CreativeTools #30YearsCreative
Hummingbird Creative Group
Advertising Services
Cary, NC 1,504 followers
Where ideas take flight
About us
Founded in 1995, Hummingbird Creative Group builds business value through better branding. We work primarily with leaders of manufacturing/distribution, B2B and service businesses to define brand strategy, develop sustainable brand messaging and implement marketing tactics through advertising, graphic design, sales enablement, public relations and online marketing services. Our passion is to help businesses more effectively communicate their positioning, differentiate to build brand equity and grow revenue. Hummingbird can serve as a fully outsourced marketing department, offer strategic branding and coaching services, or work on a project basis to fulfill the tactical needs of your marketing plan. We are known for our insightful big ideas, intuitive innovation and inspiring creative, which brings to life each client’s brand story and translates their strategic positioning into reality. Insight is at the core of what we call Big IDEAS. Insight is gained through interviews with stakeholders, customers and prospects, and leads us to a better understanding of culture, customer needs, customer perceptions and competitive advantages. A common thread is discovered and leads to that magical “ah-ha” moment where the best positioning becomes crystal clear. Whether you need overall positioning for your company, positioning for a product line, or positioning of your services to a specific target market, a Big IDEA generated through insight can set the right course. Let Hummingbird help you position your brand for growth and implement branding ideas that FLY!
- Website
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http://www.hummingbird-creative.com
External link for Hummingbird Creative Group
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Cary, NC
- Type
- Privately Held
- Founded
- 1995
- Specialties
- marketing, advertising, creative, graphic design, public relations, technology services, branding, brand strategy, digital marketing, sales enablement, and marketing automation
Locations
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Primary
160 NE Maynard Road
Suite 205
Cary, NC 27513, US
Employees at Hummingbird Creative Group
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Wendy Coulter
As CEO at Hummingbird, I generate brand strategy and marketing ideas that increase the valuation of your business and help you TAKE FLIGHT! Brand…
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Cathy Sanita
Operations Manager at Hummingbird Creative Group
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Katie Peeler
Account Manager at Group Two
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Morgan Gustafson
Junior Art Director
Updates
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We’re proud to be rated 5/5 ⭐ by leaders of Best-In-Class companies! Here’s just one of many testimonials we have received from clients: “Hummingbird Creative Group is very professional. They are good at what they do and really knowledgeable about the whole marketing process. They have helped guide us as we’ve grown and what we need to do to get our name out there. We have definitely seen an increase in referrals, which for us translates to an increase in revenue. Hummingbird Creative Group is so versatile. They are not a one trick pony. They do all things in terms of marketing. They have been able to help us with a lot of different things in terms of the branding, digital marketing, and grassroots stuff, including a cookie campaign to providers, TV and radio advertisements, and direct mailings to households in certain zip codes.” Dr. Robert Matlack, Best Day Psychiatry and Counseling #HummingbirdCreativeGroup #12DaysOfJoy
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12 DAYS OF JOY: Day 4 Today, we’re celebrating 4 fun facts about Hummingbird! Here are 4 fun facts about Hummingbird Creative Group: 💡 Worked with 400+ brands 🌟 Spanned 24 industries 📅 Thrived for 30 years 🏆 Won 108 awards These milestones are a testament to the amazing partnerships and projects we’ve had along the way—here’s to many more! #ThreeDecadesOfJoy #30YearsCreative #12DaysOfJoy #HummingbirdCreativeGroup
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12 DAYS OF JOY: Day 3 Three decades long and still soaring! Today, we’re celebrating 30 incredible years of creativity, innovation, and collaboration. Thank you to everyone who has been part of our journey—here’s to the past, present, and future of making magic together! #ThreeDecadesOfJoy #30YearsCreative #12DaysOfJoy #HummingbirdCreativeGroup
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🎄 Naughty or Nice? Marketing Lessons from 2024 🎄 We’ve spent December unwrapping the best (and worst) of 2024’s marketing campaigns. From Patagonia’s sustainability-driven campaigns to Coca-Cola’s heartwarming Olympic partnership, the Nice List showcases how innovation and authenticity build lasting brand loyalty. On the flip side, missteps from Meta and Balenciaga remind us of the critical need for trust, transparency, and cultural awareness in every brand strategy. 👉 Read the full recap in our latest blog for a closer look at the year's standout campaigns—and the lessons they hold for shaping a brighter, bolder 2025: https://lnkd.in/eZAsgDwu #BrandStrategy #MarketingInsights #HummingbirdCreativeGroup
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Hey Barbie! Want to turn fantasy into reality? Ask Barbie how she did it. This year, Barbie hit the Nice List by taking nostalgia to the next level. 🏠💖 The Malibu Dreamhouse campaign wasn’t just a marketing stunt; it was an immersive experience that had fans of all ages dreaming big. How can brands use creativity to connect with audiences across generations? Could your brand pull this off? #Barbie #barbiebranding #nostalgiabranding #brandingwins #brandingfails #marketingwins #marketingtips #marketingfails #naughtyandnice #nicelist #naughtylist #holidaymarketing #brandingstrategy #brandawareness #brandedenvironments
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Creativity or catastrophe? Boldness or Blindness? Balenciaga crossed the line. This year, Balenciaga hit the Naughty List for sparking controversy that overshadowed their creativity. Bold ideas are great, and taking risks can set a brand apart, but it’s crucial to ensure that these risks align with the brand’s values and resonate with its audience.. Where’s the line between edgy and offensive? How can brands push boundaries without losing trust? Where have you seen innovation without alienation? #Brandstrategy #brandawareness #luxurybranding #naughtyandnice #nicelist #naughtylist #innovation #branding #brandingsuccess #brandingwins #brandingfails #marketing #marketingtips #marketinghelp
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Want loyalty? Reward people for being loyal. Duh! Domino’s made our Nice List this year by giving customers what they want—more pizza! 🍕 Their “Points for Pies” program made rewards simple, fun, and easy to access, proving that loyalty isn’t just earned; it’s built into your brand experience. Is it time for more brands to rethink loyalty programs? What would keep YOU coming back? #Naughtyandnice #nicelist #naughtylist #brandingsuccess #brandingfails #branding #marketing #marketingsuccess #marketingwins #favoritebrands #pizza #marketingfails #brandawareness #brandstrategy #brandinnovation
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A Holiday Humbug 💔 Compassion isn’t optional; it’s essential in today’s workplace. Kyte Baby's heartless decision to fire a new mom facing a medical emergency has left a bitter taste. Their lack of empathy has sparked outrage, proving that compassion isn't just a buzzword; it's a necessity. While the company has taken steps to address the situation, it serves as a reminder that corporate policies must be balanced with human compassion. Can Kyte Baby fully recover from this setback, or will it be a stain on their reputation?
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How do you get the world to pay attention? If you’re Coca-Cola, you make magic—and land on the Nice List. Their Olympic-themed campaign, “It’s Magic When the World Comes Together,” wasn’t just marketing; it was a masterclass in emotional branding. By celebrating unity, they showed how powerful a brand can be when it allows for real connections to be made. Even on a smaller scale, every brand can and should create magical moments that resonate. What other brands do you feel are good at this? #naughtyandnice #nicelist #naughtylist #successfulbranding #brandingmistakes #branding #cocacola #2024trends #brandidentity #brandawareness #customerappreciation