Is your marketing messaging and sales stories aligned and effective? Effective marketing is a way to tell a story that moves the customer in the right direction. Your direction. 🤩 It doesn’t matter if you are Bud Light trying to reach a specific audience, or the commercial security firm trying to reach health care institutions. The message is key. Just ask the folks at Bud Light? 😗 Matt Anderson and I discuss marketing messaging on my podcast Sales and Cigars. You can acess a short clip here. https://bit.ly/3BlTG1x #marketing #salesstories #helixsalesdevelopment #salesandcigars