Some great thoughts from Jessy Stamates Uzma Rauf and Jill Valiton McIntosh on how to make sure your lower funnel Marketing is efficient and effective!
Lower funnel or Below-the-Line Marketing is critically important to success. Our shopper and retail experts provide some tips for how to apply best practices to your plans and execution. https://lnkd.in/gC-PZGsr #simpactful #cpgmarketing #brandmanagement #lowerfunnel #fmcg #cpg #cpgsalesandmarketing #shoppermarketing #shopperinsights #marketingbestpractices #cpgconsulting.