Heather Burgess’ Post

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Senior Partner | Principal | Board Member | CMO | exP&G | exAmazon | Strategy |Marketing | Innovation | eCommerce | Retailer Media | Keynote Speaker | Teacher

Some great thoughts from Jessy Stamates Uzma Rauf and Jill Valiton McIntosh on how to make sure your lower funnel Marketing is efficient and effective!

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Lower funnel or Below-the-Line Marketing is critically important to success. Our shopper and retail experts provide some tips for how to apply best practices to your plans and execution. https://lnkd.in/gC-PZGsr #simpactful #cpgmarketing #brandmanagement #lowerfunnel #fmcg #cpg #cpgsalesandmarketing #shoppermarketing #shopperinsights #marketingbestpractices #cpgconsulting.

Driving Maximum Demand with Effective Below the Line Marketing Strategies and Plans - Simpactful

Driving Maximum Demand with Effective Below the Line Marketing Strategies and Plans - Simpactful

https://simpactful.com

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