Greatergood® Brands – Branding, Packaging Design & Marketing Agency’s Post

Marketing your FMCG or CPG brand on a shoestring budget? Here we share 8 ways brands can get creative and harness digital marketing on a shoestring budget > https://buff.ly/4aos6ga #digitalmarketing #fmcgmarketing #cpgmarketing #fmcg #cpg

Marketing your FMCG or CPG brand on a shoestring budget? Here we share 8 ways brands can get creative and harness digital marketing on a shoestring budget > https://buff.ly/4aos6ga #digitalmarketing #fmcgmarketing #cpgmarketing #fmcg #cpg

Marketing your FMCG or CPG brand on a shoestring budget? Here we share 8 ways brands can get creative and harness digital marketing on a shoestring budget > https://buff.ly/4aos6ga #digitalmarketing #fmcgmarketing #cpgmarketing #fmcg #cpg

Lower funnel or Below-the-Line Marketing is critically important to success. Our shopper and retail experts provide some tips for how to apply best practices to your plans and execution. https://lnkd.in/gC-PZGsr #simpactful #cpgmarketing #brandmanagement #lowerfunnel #fmcg #cpg #cpgsalesandmarketing #shoppermarketing #shopperinsights #marketingbestpractices #cpgconsulting.

Relying solely on above-the-line (ATL) marketing can create gaps. Below-the-line (BTL) marketing is vital for converting awareness into sales. Below article shares how key strategies of aligning with retailers, understanding shopper barriers, and delivering simple, compelling messaging can enhance sales outcomes. Reach out to Simpactful team if interested in asessing your BTL approach. #simpactful

Some great thoughts from Jessy Stamates Uzma Rauf and Jill Valiton McIntosh on how to make sure your lower funnel Marketing is efficient and effective!

This article sheds light on the often-overlooked aspect of marketing—below-the-line strategies that drive sales at the point of purchase. If you’re focused on boosting conversion rates and want to align better with retailers, this is a must-read.

In this article we emphasize the importance of balancing above-the-line (ATL) and below-the-line (BTL) marketing to convert brand awareness into sales. While ATL builds brand presence, BTL focuses on driving immediate action through tactics like in-store displays and promotions. By refining BTL strategies, brands can connect more effectively with consumers and boost sales at the point of purchase. #simpactful #cpgmarketing #shoppermarketing #shopperinsights #cpgconsulting

⚡ Discover the power of fast-moving consumer goods (FMCG) marketing strategies! 📱🛒 From social media to in-store promotions, learn how brands effectively maximize visibility and sales: https://bit.ly/43qGiTk #FMCG #marketing

Learn how Marketing Mix Models (MMM) helped an FMCG brand increase sales by 8%. Find out how MMM optimized advertising strategies and media channels for better results. ...(SEE MORE) #MMM #marketmixmodeling #sales #FMCG https://lnkd.in/dgzbgF25