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Discover how PPC brand bidding can grow your marketing strategy. Learn the best practices to improve visibility & drive more traffic to your site. Read more! #ppctrends #searchmarketing #payperclick #marketingtrends #2024trends #ppcstrategy #searchengineadvertising #ppcforbusiness #ppcmanagement #ecommerceppc #ppcspecialist #ppcconference #conversionoptimization #landingpages #marketingautomation #ppcexperts https://lnkd.in/drSQhZr9

PPC Tip: Know why you're running PPC! I'm auditing an account for a premium-priced CPG brand. - 65-70% of their sales come from PPC - Account ACoS is in the 40% range - TACoS north of 25% - Lots of spend wasted on poorly converting generic terms - Not enough focus on brand defense and brand reinforcement - competing brands are showing up for many branded searches, leading to brand loyalty eroding. By not having a clear direction of what to focus on and what NOT to focus on, this brand is letting their marketing dollars fly out the door. Lots and lots of marketing dollars. If you're "just running ads" and are just focused on ad sales at a certain ACoS, your account might be hiding a bunch of things that need attention! How dialed in are your marketing strategies?

Wondering how to boost brand awareness? 🎯The Google Display Ad Network can help reach 90% of global internet users. 🌍Check out why combining it with PPC can double your impact 📊! #MarketingStrategy #DisplayAds #PPC #MicrosoftAds #BrandBuilding

Want to take your Ecommerce sales to the next level? 💰 Discover expert Facebook Ads strategies that drive conversions, increase ROI, and take your online store to new heights. 🛒✨ Learn how to craft ads that truly work for your business. Read the full blog here: https://lnkd.in/duCSqEH8 #blog #ecommerce #productmarketing #marketing #digitalmarketing #smallbusiness #onlinemarketing #strategy #conversion #ROI #ads #facebookads #business

This ecom brand was stuck with Google Ads Until I optimized their account to reach $113,000 in monthly revenue with a 10X ROAS Here's how I did it:  There were 4 main areas I focused on to produce the largest yield possible: 1. Missing Puzzle Piece 2. Easy Competitive Advantage 3. CVR Test 4. Main Campaign: Search Let's optimize this account together 👇 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 #𝟭 | 𝗙𝗶𝗻𝗱 𝗧𝗵𝗲 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗣𝘂𝘇𝘇𝗹𝗲 𝗣𝗶𝗲𝗰𝗲 since all the brands that I have the opportunity to work with follow the Ads Vortex Model (my personal strategy IP that has made millions) this brand was missing a crucial component: Nurture Campaigns not every single account needs nurturing campaigns but looking deeper into this brands sales cycle, 40% of all conversions were 2+ days so we created a simple display remarketing campaign as a 30-60 day test to see if returning traffic improved 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 #𝟮 | 𝗘𝗮𝘀𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 with Google pushing visual search, we want to take advantage of this since MOST competitors don't (either being lazy or just not in the know) easy advantage for search ads: 1. Add Business Name 2. Add Business Logo 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 #𝟯 | 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗩𝗥 currently, the brand is all in on Responsive Search Ads (RSAs) -- so let's see how we can improve them • 3 RSAs in our campaign • medium spending ad (30%) has a 1.9% CVR (compared to 3.9% & 4.1% CVR in the other 2) Test = pause that ad 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 #𝟰 | 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 here's a list of potential improvements: 1. Pause 0 converting keywords > I used 90 day period > choose a time period that gives you a full sales cycle and enough data to be relevant 2. Add a few negatives to steer Google in the right direction > be careful not to overdue this on seasoned accounts when also using broad match keywords 3. Reduce 50+ Keyword Ad Groups to < 20 > leave all buying intent keywords To recap: 1. Find Our Missing Puzzle Piece 2. Easy Competitive Advantage 3. Improve CVR 4. Update Search Strategy For The Modern Day Ad That’s how we did it! If you’re looking to scale your brand, feel free to send me a DM My proven system has generated over $100M in sales for eCom brands Always happy to help

PPC brings the immediacy of results,⚡while display advertising crafts the long-term narrative of your brand. 🎨 Together, they create a balance between action 🏃 and awareness. 👁 #DigitalMarketing #PPC #BrandBuilding #MarketingStrategy #GrowthHacking

How to Create an Effective PPC Campaign Strategy for Your Business To embark on a successful pay-per-click (PPC) advertising campaign, it is imperative to first grasp the overarching business goals that drive your marketing efforts. These goals can vary widely, from increasing brand awareness and generati... https://lnkd.in/dgjvUK8r

Knowing when to approach your PPC ads campaign can make all the difference in achieving optimal results and maximizing your return on investment (ROI). Unveiling Campaign Kick-off Steps 👇 1️⃣ Clarify objectives such as brand awareness or sales targets. 2️⃣ Identify peak periods for optimal campaign timing. 3️⃣ Align with promotions or product launches for visibility. 4️⃣ Stay aware of market trends and competitor activity. 5️⃣ Ensure landing pages and ad copy are ready to go. 6️⃣ Monitor key indicators to refine and optimize campaign performance. Remember, timing is everything in PPC advertising, so make sure you approach your campaign with careful planning and strategic execution.

The lines between digital advertising and direct mail are blurring as brands increasingly integrate these strategies. By combining the precision of digital data with the tangible impact of direct mail, marketers can create more personalized and effective campaigns. This hybrid approach leverages the strengths of both channels to enhance customer engagement and drive better results. Read more the full article here: https://lnkd.in/e-5ek-Mv . . . #MarketingInnovation #DigitalAdvertising #DirectMail #CustomerEngagement #AdTech #digitalmarketing #marketing #socialmediamarketing #socialmedia #socialmediamanagement #socialmediamanager #business #marketingdigital #branding #seo #seotips #cta #calltoaction #ctatips #conversion #increaseconversion #conversiontips #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #webdesign #like #photography #graphicdesign #content #intandemdigital

PPC managers (myself included) often default to the phrase "We exclude brand traffic from all our pMax campaigns at all times" but is this really the best approach? By removing brand terms from your pMax we potentially also remove a touch-point from the customer journey for the pMax campaign, that could get lost by our branding campaign. If you exclude brand terms from your pMax campaign, you have to make sure that your branding search/shopping campaign will scoop up those searches I am by no means saying that we shouldn't exclude brand terms in our pMax campaigns, and I will continue to exclude brand terms from pMax, but this incremental test is food for thought for sure. Disclaimer: revenue from this test was not just read out of revenue reported in Google Ads UI, but from Haus' own data warehouse Read how Caraway found that their pMax with brand included drove more incrementality here https://lnkd.in/dxRDf67N