Brian Andreasen

The ONLY thing you need to start a business? > One audience > One problem > One solution Connect them with: - One Big Idea - One Unique Mechanism - One Unique Selling Proposition Then? • One optimized funnel • One strong marketing message • One Unique way of delivering promises Now… Show it to thousands of people and you'll gain: ▪︎ More attention ▪︎ More conversion ▪︎ More (and much more) sales With this you'll: > Make 6 to 7-figure > Build your dream business > Enjoy the life of being a business owner Do with this information what you want.

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Pssssst… you know that extra £5,000-£10,000 you want to spend on ads? 🤫 Spend it on improving your post-click experience instead: - Load speeds - Feature banners - Sticky ATC buttons - Competitor comparisons - Video-based testimonials - High quality lifestyle imagery - Filtering & navigation optimisation - Adding UGC to product carousels - Adding multiple payment options - Specifying estimated delivery dates - Matching your landing page copy to your ad copy - Suggesting complementary products and creating bundles to improve AOV Congrats- you just increased your profit on exactly the same ad spend, not just for the next month, but every month moving forwards until the end of time. It’s wild to me in 2024 that people still think the best way to fill a bucket with a hole in it is to pour more water in. The average cost of ad distribution will continue to rise in line with increased competition, and there’s very little you can do about that. Yes, you can invest in epic creative and create irresistible offers. But long term, you’re not going to outspend or outsmart a fundamentally poor conversion rate. Always start at the destination and then reverse engineer it from there. P.S- you’re not dreaming. This is an advertiser telling you not to spend more on ads. The end of days is nigh ☄️ #Marketing #Advertising #ECommerce

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I exclude brand from pMax 99% of the time. Here's why (3 reasons): 1. It inflates my data. 2. The goal is to scale my account efficiently, not only Performance max. 3. I'm probably overpaying for branded clicks on pMax. I use SMEC's Brand Traffic Analyzer script to analyze my share of branded conversions over time. You can find it in this article I wrote (script number 1): https://lnkd.in/eRsEqafJ p.s. there are also 4 other useful pMax scripts in there! Have you already used this script by SMEC?

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Don't trust your Google Search Console data! I just looked at GSC data for a website with 100 % Finnish content. Yet, 93 % of search impressions are from all over the world, from countries like the USA, South Korea, or Vietnam. For some queries, it is even worse. For example, 100 % of search impressions for "verkkokaupan SEO" (e-commerce SEO) are generated outside Finland. This simply does not make sense. The only possible reason is that SEO tools crawling Google's search results destroy the data quality for most digital marketing and SEO-related search queries. So, in this case, collecting the data with scrapers destroys the data quality for all users. 💗 Follow me for more posts about #digitalanalytics in the #realworld!

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Wanna make more money as a Google Ads Specialist? Specialize. Pick Lead Gen or Ecom. I’ve only done Ecom my whole career. Created systems, frameworks and processes. Productized my service delivery. And so I am able to get results faster. (+ get paid more) Simply by focusing on one client type. Work became easier (and more fun). And ultimately, I had less stress. There’s only upside. I would’ve never gotten to where I am today if I had a fragmented portfolio with Lead Gen, SaaS, local businesses, etc in it next to Ecom… Specialize! :) What do you think? PS It’s not only about making more money — but about being able to help clients on a deeper level. ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 20.000+ PPC experts here: https://bit.ly/ppcedge2

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Remember these conversion setting guys? At the start of the week i made a post about the conversion settings in an account i entered this week - find it here https://lnkd.in/dzeyYNDs Today i noticed that the same account also had a added value in the "additional conversion value from new customers" So from all conversions that Google ✨ think ✨ is new customers gets an added value in the conversion reporting. €20 to be exact. Also writen about this here https://lnkd.in/dZV8bxFG Why is this an issue? Because it's made up revenue inside Google Ads that will never hit your pockets, which makes campaign ROAS looking more juicy than it actually is and paired with the long engaged-view + view-through conversion windows we have a massive over reporting issue. Ones could think that this was an attempt from the past consultant to pump those numbers up to reach a performance deal, but i am only speculating here. Stay informed about these things, if you pay for external help with Google Ads as it's a super easy way to pump up numbers.

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𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐟𝐮𝐧? We've been in advertising from the time type was still set by hand. And when esoteric stuff like blocks and mats were sent to publications to publish the ads. Google does not even understand the term anymore and will take you to advertising mats, where logos of companies become mats for people to wipe their feet on. We've sat through long briefing sessions as well as hurried ones. We've met our share of duds and brilliant minds. We've created work that worked and didn't. But we both loved doing it. As Narayan said on the My First Job podcast - People actually pay you for doing this? It's not a career our parents understood. The ads that came in newspapers were created by people from a different world - to us middle-class blokes anyway. And in India, it wasn't like being in the Mad Men series. Except possibly in some agencies in Bombay. You had the Alyque Padamsees and the Piyush Pandeys but they were well-known within the fraternity, rather than the mainstream Yes, we had our share of parties and launches. And then, the internet happened. It threw out well established business models where the media paid agencies a nice fat commission. Google, Facebook and Amazon happened. They made the kind of money that the biggest advertising agencies of the time did not dare to dream about. They took spades, shovels and scythes to slice through well-oiled media machines leaving them gasping for breath. Data became the new God, consumers the data points. They began to get investigated like bacteria under a microscope. The volume of advertising and the cacophony increased. There's hardly a place left on earth where consumers are not being targeted, tracked and tempted. Both Narayan and I have been lucky to see the 'Before' and After' of advertising in India. Or unlucky, given that today's generation thinks they know everything, even before they know anything. We don't think we're oracles. Far from it. But if advertising has taught us anything, it's that people love their egos and want it massaged all the time. Individually or collectively. We'll take one little strand of advertising in every episode and discuss or debate it. In the process, if you get to learn a little, so be it. Advertising paid our bills and kept the lights on for us. And for that, we'd like to leave a bit of history of how things came to be this way. Subscribe, share and join us every week for a new episode of Old Bandicoots on Thursdays at 7 PM, starting with the Premiere of the first episode today #branding #advertising #campaigns #media #consumers #choice #TV #digital #marketing #newspapers #outdoor

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One of the easiest tests to run to boost email signup rate is pop up vs full page In this example, we ran an extremely successful popup form AB test boosting signup rate by +31%!

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RUNNING BORING ADS IS CRAZY EXPENSIVE. Research by Peter Field shows that marketers need to spend 6.1x more on promoting dull, boring ads to get the same results as ads that are interesting and memorable. According to System 1 research, 50% of ads are dull or boring. Which means, every year boring advertising in the US costs brands $189 billion. Turns out, risky advertising is boring advertising. For impossible to ignore and hard to forget advertising, that earns an unfair share of attention, memory, consideration and sales, check out Immortology Outdoors. A link to our site is in the comments below. #ImmortologyAdvertising #OutsmartOutgrowOutlast #BoringSux

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Leverage the ChatGpt in Google ads. But How ? I have used chatgpt in many ways but today i want to share how i get benefits in Google ads. ↪I just discovered a game-changer for our Google Ads campaigns - ChatGPT! I know what you're thinking... "How can I use a language model for Google Ads?" Well, let me tell you, it's a total game-changer. First, I used ChatGPT to generate high-quality ad copy that resonated with our target audience. No more writer's block or struggling to come up with the perfect headline! ChatGPT gave me multiple options to choose from, and I was able to pick the one that fit our brand's tone and style perfectly. Next, I used ChatGPT to optimize our ad targeting. I fed it our target audience's demographics, interests, and behaviors, and it gave me a list of relevant keywords and topics to target. It even helped me identify new audiences we hadn't considered before! But wait, there's more! ChatGPT also helped me with ad analytics and reporting. I was able to ask it questions like "What's our current conversion rate?" or "Which ad group is performing the best?" and it gave me instant answers based on our Google Ads data. I'm telling you, ChatGPT has been a total lifesaver for our Google Ads campaigns. It's saved us time, improved our ad performance, and given us valuable insights into our target audience. If you haven't tried it yet, give it a go and see the magic for yourself! -------------------------------------------------------------- Are you digital Marketer ? Then you should visit my Profile and hit Follow to stay updated to all new features and insights. Repost 🔁so that this post reach to everyone #ChatGPT #GoogleAds #MarketingLifeHacks"

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The most important flow for eCom brands - Welcome Flow Here’s a simple 5-email structure to turn leads into buyers: Email 1: sent immediately • Welcome + offer Start with a warm welcome. Thank them for subscribing. Deliver the coupon code as promised. Pro-tip: be creative and go crazy. First impression matters. ;) ----------------- Email 2: sent 1 day later • Your founder story People bond over stories. Share with your subs why did you start the brand. What was the moment that spark your journey? You fell sick, you got sick of the sugar-laden products, etc. Don’t let your story hide on your “About” page. Deliver it to people’s doors. ----------------- Email 3: sent 1 day later • Social proof Customers’ opinions > what you say. Social proof sells the best — include them in your welcome flow. Showcase your best 3 customer reviews to build trust and credibility from the start. ----------------- Email 4: sent 2 day later • Your brand’s USP What’s special about your brand? Why should they buy your products and not the competition? Highlight unique benefits and results your product deliver. ----------------- Email 5: sent 1 day later • Restate offer + Urgency Remind them of their coupon code. Emphasize how it’s expiring. Optional but recommended — Share a small story here or thank them for subbing. ----------------- Your welcome flow is a low-hanging fruit for boosting your email rev. Your new leads are warm. Don’t let them cool off like most brands. Don't let the opportunities go to waste. Build it once and it’ll work for you round-the-clock.

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How customer research fits Full-Funnel Marketing. 1. AWARENESS Collect insight about ICP: - Challenges - Jobs-to-be-done - KPIs and OKRs - Channels they use for education and research - Topics they are interested in - Feedback loops to improve your content and messaging 2. DEMAND GENERATION Collect insights on: - How they try to solve their challenge - Misconceptions they have about potential solutions - How they search for information to solve their challenge - How do they discover and evaluate vendors 3. DEMAND CAPTURE Collect insights on ICP's: - Purchase criteria  - Objections  - Vendor vetting process For specific accounts, at different touch-points, collect insights about:   - Their top priority business objectives - Specific needs and requi - Cost of inaction - Responsibilities of individual buyers 4. SALES Collect insights about: - What triggered the buying process - Who is involved and impacted by the challenges - Why it's important to solve it now - Whose budget will pay for it - Their process to get approvals - Why they decided to talk to you - How they heared about you - Their specific purchase criteria 5. CLIENT SUCCESS Interview your Champions about: - Who are the power users - What is the business value of your product (make it tangible) - Before/after status Create internal case studies you can use for upsell.  Update your messaging with the collected insights. 6. EXPANSION & UPSELLS Collect insights about: - Their evolving priorities  - Other active projects/departments/regions where your product might be helpful - Key buying committee members, and how to approach them - Organizing internal co-marketing activities with your Champion ---- Your GTM strategy should be driven by customer insights, not by trends, cpmpetition or what thought leaders are saying (aka "We should be on TikTok") or generic market research. The more information you'll be able to collect across the buyer journey, the better your pipeline will be. And the best way to do it, is to embed your customer research into key touch points with buyers and customers. #b2b #gtmstrategy #b2bmarketing

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Sales Page conversion tip: Don’t reveal the price too early. Stop making these mistakes: • Showing a price table too early. •Using the price in your call to action. • Redirecting the first button to the checkout page. A price right away can feel salesy or expensive without context. You need to show the value of your offer first. Focus on framing the value by: • Clearly outline the unique benefits. • Show what they’ll miss out on if they don’t buy. • Make your solution sound cheaper in comparison. Want more conversion tips for your sales page? I'll be posting a list of 3 mistakes tomorrow on my newsletter. Get more content and subscribe here: alanperce.com/archive/

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Running ads in META is not that complicated. But there are still questions. Focusing on creatives is the right point. It is 80% of your success. But the thing is that creatives are just a package for marketing angles. There are three simple steps to create the right ads for your product: 1. ICP research. Describe at least three of your Ideal Customer Personas. 2. Find a marketing angle for each. 3. Write copies for each marketing angle. At this point, you are ready for creative work! Each creative set = Marketing Angle + Copies. This flow is used by all senior-level media buyers worldwide. And it brings them testing time reduction and more efficient scalability opportunities. Join the community with StrategiQ AI at www.quam.cc

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🤡 I grow Ecom Brands with my Triple Synergy Email Marketing System 💰 We will A/B test your Welcome Flow 2x/mo, write emails so good people open them based on the sender (not the subject line) % focus heavily on the first sentence (hook) so people read the rest of the email

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More leads, more problems? Sounds counterintuitive, right? Yet, when it comes to B2B strategies, an obsession with lead quantity over quality might just be the silent killer of your business growth. Imagine this: Your funnel is overflowing, but your conversion rate is dwindling. Your sales team is overwhelmed, chasing down leads that barely convert. The cost? Time, resources, and morale. Here's the kicker: Not all leads are created equal. A smaller pool of high-intent, well-qualified leads can dramatically outperform a sea of lukewarm prospects. It's about targeting the right people, at the right time, with the right offer. The shift from quantity to quality isn't just a strategy change; it's a mindset revolution. It's about deep diving into what truly drives your ideal customers, understanding their pain points, and crafting solutions that speak directly to them. So, how do you make the pivot? Start with your data. Analyze your highest converting leads and look for patterns. Invest in targeted content that speaks to those needs. Empower your sales team with insights, not just contacts. Remember, in the realm of B2B, less can indeed be more. Focus on building meaningful relationships with fewer, but more qualified leads, and watch your conversion rates—and morale—soar. Ready to transform your approach and prioritize lead quality? Let's discuss strategies that have worked for you and explore new ways to enhance your B2B strategy together.

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STEAL MY STRATEGY ↓ We have generated 100+ sales calls Using Clay agents And no the calls aren’t booked with: - Random ICP - Who have no intent to spend 💲 We booked calls with: ✅ Decision makers who are looking to buy ✅ Have the purchasing power ✅ Fits the ICP I have made a step-by-step playbook on how you can build the same system inhouse. This is best for: - SDRs - RevOps - Early stage founders If you want it: ✅ Like ✅ Comment “clay” (Make sure to add me with a connection note “clay” if we are not connected) And I will send it your way! 🫡 #clay #sales #leadgen

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1 sketch that will automate your whole FB ads game Bookmark this📍 EXPLANATION: Run only 1 broad CBO campaign per country & business objective. Leaving the targeting to FB is better than anything you’ll come up with. Testing and scaling in the same campaign to reduce complexity and eliminate audience overlap. Have as many flexible ads as you want to split-test new creatives. Use the flexible ad format to split test: - different designs for static creatives - different hooks, bodies or CTAs for video creatives - different ad texts or headlines - set a daily minimum budget at the ad set level if you need to test certain ads This system is superior for these reasons: - it allocates budget to the most scalable ads automatically - it split-tests new creatives against established winners automatically - it targets optimally Now you can allocate your time to data analysis and making high-ROI creatives Cheers 🥂

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