Harriet Riddick’s Post

Your dog wants you to stop scrolling and start playing with them!                          - hook used by Barkbox for this fantastic carousel ad. Barkbox never fails to impress us with its ads, this time it’s with a carousel. When they say your dog wants you to do something they’ve registered their humor sense. Also, including the boring feel of quarantine connects the viewer with the ad. “Free shipping, no matter what” - BarkBox’s promise to their customers. But why the carousel? They utilized the power of the carousel format to… #1 deliver the humor  #2 remind the quarantine boredom (ofc, quarantine was lengthy!) It’s not just about a good concept, it's also about what format / CTA / hook / ad headline. And in the end, the promise to “Deliver right to your dog’s door”. This ad even fascinates someone who doesn’t even own a dog. So, think about the conversion with someone who owns one. Credits to Barkbox for this brilliant carousel ad! 🫡 🤩Follow me for more such interesting ads! 🚀Sign up to adnova to explore more such kick-ass ad inspirations on your own! #adinspirations #adcreatives #paidads #creativestrategy #fbads #metaadlibrary

Do not lure me into buying a packet of milk with a 120-second unskippable ad on YouTube. I'm about to watch my favorite rapper drop some mature, adult bars for real. Why y'all doing this to me? It's fine that you want to share some great storytelling about dairy products, but web 3.0 should start with showing dairy ads only when I'm searching for videos on milking cows. #Web3.0 #UnskippableAds #MarketingVerse

Do you identify with any ad that just resonates with you? The State Farm Super Bowl commercial is one such gem that has been on my mind since I first saw it. It’s not just an ad, it’s a blend of creativity and clarity that strikes a chord. Here’s my take on why it stands out: ✅ Innovative The ad transforms the concept of ‘neighbour’ into a powerful message about reliability and trust, mirroring State Farm’s ethos. ✅ Engaging Arnold Schwarzenegger's repetition of ‘neighbaaa’ isn’t just humorous, it’s memorable, making the ad stick in your mind long after it’s over. ✅ Transparent The message couldn’t be clearer - State Farm is there for you during tough times, echoing the reliability we often find in a good neighbour. ✅ Impactful The scenario is set perfectly, illustrating how State Farm steps in during challenging moments, just like a dependable neighbour would. Danny DeVito’s appearance only amplifies the ad’s appeal, adding a touch of nostalgia and familiarity. If this ad hasn’t crossed your path yet, give it a watch and see if it captures your imagination as it did mine: https://buff.ly/4a1ylX1 - - - - #StateFarmAd #CreativeStorytelling #EngagingContent #ClearMessaging #AdImpact #WatchThisAd #SuperBowlFavourites #MemorableMarketing

And now, another message from Scoob, our Chief Barking Officer: 🐾 Listen up, pack! In a ruff world where humans are constantly bombarded with the same old information, it's time to unleash the power of storytelling! As your Chief Barking Officer, I know a thing or two about crafting tales that make tails wag. I'm doggone tired of listening to boring facts and figures. Create content gives them the zoomies, and gets them howling with excitement! Bark up the right tree, and you'll be the talk of the dog park. My mommy knows a thing or two about social media marketing, you can email her [email protected] #dog #chiefbarkingofficer #marketing #marketingagency #socialmedia #contentmarketing #fun #funny #puns #punny #denver

Something's fishy! Details matter in advertising. Obviously. As an avid boater and fisherman, when I see people fishing in ads, which is common, most of the time the rods aren't being held properly, the reels are upside-down, or the type of tackle is wrong for the environment. So instead of wondering which side effect riddled drug I'm going to ask my doctor about, or where my next dream vacation takes me, my brain goes to critiquing the person fishing. When creating a physical environment in your advertising, tackle the details because they matter. You don't want people to think your ad smelt. #advertising #medicalmarketing #pharmamarketing #creative #TVcommercials

Something's fishy! Details matter in advertising. Obviously. As an avid boater and fisherman, when I see people fishing in ads, which is common, most of the time the rods aren't being held properly, the reels are upside-down, or the type of tackle is wrong for the environment. So instead of wondering which side effect riddled drug I'm going to ask my doctor about, or where my next dream vacation takes me, my brain goes to critiquing the person fishing. When creating a physical environment in your advertising, tackle the details because they matter. You don't want people to think your ad smelt. #advertising #medicalmarketing #pharmamarketing #creative #TVcommercials

a small #bts from the recent shoot I got to do for the Humane Society and oh yeah, that's me in the green shirt LOL. The best part of the shoot was all the super cute models I got to capture through my lens. Special shoutout to Alwin C. Johnson & Muskaan Garg for sticking throughout and shaping the project to perfection. #videoproduction #videomarketing #digitalamarketing #contentstrategy

Your feedback fuels my creativity and helps to rework on my self!! This is Acqualogica Product Ad created for reference... #aftereffects #productad #advertising #aqualogica #sunscreen #motiongraphics #videoediting #videoeditor #premierepro

Introducing new moments of consumption, Just Eat's latest ad campaign uses a cast of adorable animal puppets to illustrate the brand's versatility and reshape expectations for the brand. Be sure to check out the videos! 🐰🍜 #Brands #Advertising #Marketing

From VCR vibes to viral hits: Upgrade your ads with Fomoso! Remember those bulky TVs and fuzzy commercials? Yeah, advertising used to be stuck in the 90s. But guess what? It's 2024, and it's time to ditch the dinosaurs! Fomoso's sleek indoor screens are the future of advertising. Interactive, targeted, and guaranteed to turn heads (not like those old tube TVs). Ready to ditch the clunky and go cutting-edge? Let Fomoso transform your ads! DOOH your thing!