Harpy Cheema’s Post

We all have that one thing we fancy and desire more than others! Let's take a look at accessories for example, I fancy shoes over clothes, bags, jewelry, or makeup 💯 I love good shoes, and I can spend an amount that may seem unreasonable just to purchase the shoes I want. To the point that even when I visit home, I gift almost everyone shoes 🤦♀️ A reliable shoe vendor can easily make me a retainer customer 😁 To hit straight at the point, your ideal audience also has one or two things that they desire and need 🎯 If you aren't talking about those things, then it's a sorry case because it's not of concern to them. So it boils down to this singular question, How well do you know your audience? Enough to create content that makes them scream, "Yes! This Is So Me" Here's an expo to identifying the needs of your audience 👇 📌 What does your product/offer/service solve? When you fully understand this then note one thing, There are people in need of this very solution. It doesn't end there, 📌 Now you can create an ideal persona of what these sets of people look like. √ You can manually go on to the search bar, and use keywords to find these people. √ If you have clients (Past and existing) already then it's even better, they sought after your service/offer for a reason. Pick up their avatar and start connecting the dots from the service you render them, conversations you've had, and the personal observations you've made 🎯 You will hit raw gold, and unveil that thing they desire and need. It could be wrapped around their fears, pain points, interests, and even aspirations 👌 With this knowledge at hand, you can weave it however you want around your brand message. PS: I have zero makeup, just lip gloss if that counts 🙈 ..............................................................………… Are you a service based business owner ready to leverage social media for your business? I'm Eunice, a social media manager & strategist and I can help you achieve new heights in your business with proven systems in place 🎯 Do you want to cut time spent on social media in half, and put your business in front of your ideal audience? Then slide into my DM so we can give your business a revamp and a glow up 🤩 . . #socialmediamanager #businessowner #growyourbusinessonline #linkedincommunity

We know that passion is the key to success. It is with a deep passion for fashion, beauty, and décor that we have built our agency. We believe that this authentic enthusiasm for these fields allows us to create digital strategies that are not only effective but also inspiring. We are not just a social media management agency. We are dedicated partners who look beyond numbers and algorithms. Every campaign we design reflects our love for these realms and our commitment to making each brand unique. Our passion drives us to explore every facet of our collaborators’ brands, to understand their nuances, and to develop strategies that deeply resonate with their audience. We believe that this passionate approach is the key to turning dreams into tangible success. If you’re looking for more than just a social media management service, if you want a partner who shares your passion and is committed to creating an online presence that makes a real difference, we would be delighted to collaborate with you. Contact us to discover how we can work together to make your brand shine. #Passion #Fashion #Beauty #Décor #IsikaAgency #DigitalStrategy

Does your product often get lost in the sea of mass-market products? Then niching down is the key. A niche is a specific segment with unique needs and interests. A small but passionate audience, craving tailored solutions. An opportunity to stand out and truly make an impact. And there’s no one reason for you to opt it, here are its other benefits: 1. Reduced marketing costs Targeting a niche market focuses your resources on potential customers most likely to convert. 2. Lower competition Niche markets are often less competitive, making it easier for businesses to penetrate and even lead. 3. Passionate audience Many niche markets include highly passionate consumers eager to try new products and willing to pay a premium. 4. Increased Brand Loyalty By solving their unique problems effectively, businesses can build unwavering brand loyalty. Still not convinced? Let's look at some numbers. In the broad fashion industry, there are over 1,000 competitors. But in the niche market of men's accessories (e.g., Ties.com), there are only 94 competitors. Imagine the potential for growth and domination in a niche market like that. So, it’s time to find your niche and unlock a world of opportunities. P.S. Have you found your niche yet? --------------------------------------------------------------- 🔁 Repost if you find this useful! Follow Fernando Angulo for more! ---------------------------------------------------------------

What happens when you’re using the wrong messaging because you don’t have a clear brand strategy? You’ll alienate your target audience and attract customers you don’t want. I saw this in action today. I scrolled past an ad for a very popular service provider (I’m intentionally leaving out details to maintain their anonymity) known for their high end, luxury work and the headline caught my eye “We take prode in having THE BEST PRICING.” I did a double take, best pricing? Why on earth would someone at the top of their field, known for working on multi-million dollar projects advertise themselves as having the best pricing? Their target audience isn’t hiring them for their prices, their customers aren’t concerned about budget… in fact the opposite is true. Their ideal customer will likely be turned off by the idea of the service being cheap and they may be inundated with inquiries from those on tight budgets who can’t afford to work with them, wasting valuable time they could have spent on more worthwhile prospects. So why are they marketing themselves as having better pricing? My guess is they hired a new social media manager or agency who doesn’t quite understand the brand and who their target audience is. Why do you think they chose to advertise with contradictory messaging? ———- Looking to ignite your brands potential through strategic branding and identity design? Message me to set your brand in motion. #branding #brandstrategy #brandmessaging #marketing #branddesign

Top 5 reasons people give to not build there personal brands: 1. It's too tacky 2. I'm not an influencer 3. I don't want to sound preachy 4. It’s too late for me to start now 5. People will laugh at or make fun of me Bonus Reason: 6. My work should speak for itself, I shouldn’t have to promote it. This last reason screams lack of exposure to good marketing. What I mean is: • Many people haven’t seen good marketing in action. • They don’t realize its impact on their work. I'm not saying that I'm super successful after building my personal brand. All I'm saying is: I’ve had more opportunities come my way since building my personal brand than before. Personal brand is a powerful tool. Use it wisely.

As Group Managing Director of the WilsonCooke I can often be found delving into the dynamics of brand performance and its significance in today's competitive landscape. Beyond visibility, brand performance ties together the noise that a brand makes in its marketplace and the impact that a brand creates among its target audience. It involves understanding consumer perceptions, emotions, and behaviours towards the brand, as well as the effectiveness of marketing strategies. By analysing key performance indicators, market trends, and consumer insights, we are able to uncover valuable insights to optimise brand performance and drive sustainable growth in dynamic market environments. For more information on exactly how Brand Performance can drive your business, take a look at this piece here - https://lnkd.in/eD6X-ZCR #BrandPerformance #SMEs #BusinessGrowth

✨ Top Skills to Look for in a Beauty Industry Marketer! ✨ Working in the beauty marketing industry and talking to clients and candidates daily, you get to know exactly what to look out for when it comes to finding the perfect marketer for the beauty industry....it's all about a blend of creativity, trend awareness, and strategic thinking. 🧠💄 🎨 **Creativity** is non-negotiable. The beauty industry thrives on innovative concepts, eye-catching campaigns, and unique branding. A marketer with a knack for out-of-the-box thinking can make a huge difference. 📈 **Data Analysis** is equally important. Marketing decisions should be driven by data. Understanding customer behaviour, analysing trends, and making data-backed strategies is key to staying ahead in the game. 🌍 **Trend Awareness** cannot be overstated. From the latest TikTok challenges to emerging skincare trends, a top marketer in beauty needs to have their finger on the pulse. It keeps the brand relevant and engaging. 🗣 **Communication Skills** are essential. A marketer must convey brand messages clearly and compellingly across various platforms, from social media posts to press releases. 🚀 If you're a brand looking to elevate your marketing team, or someone with these skills ready to make a move, let's chat! 🌟📧 [email protected] or reach out on Linked In! #BeautyMarketing #Recruitment #TopTalent

Launching your brand? Afraid it to go unnoticed? No worries! Apply these 6 tactics to create buzz for your brand launch: 🔘▶︎ Build Anticipation - Splash Page: Set up a ‘Coming Soon’ page with a newsletter signup for updates and a 10% discount. - Countdown Clock: Add a countdown and offer a 15% discount for early subscribers. - Sneak Peeks: Share packaging, fabric swatches, and design sketches on social media. 🔘▶︎ Plan Your Content - Content Calendar: Create a 1-month calendar with fashion tips, behind-the-scenes posts, and countdowns. - Social Media Audit: Focus on Instagram and Pinterest, cross-post to Facebook and Twitter, and drive followers to Instagram. 🔘▶︎ Engage Influencers and Top Customers - Referral Campaign: Offer discounts or free items for referrals and social media shares. - Early Review Campaign: Send samples to loyal customers and influencers for reviews and testimonials. 🔘▶︎ Mini-Press Tour - Showcase Expertise: Pitch to fashion podcasts, style blogs, and industry websites for interviews and guest posts. 🔘▶︎ Email Funnels - Pre and Post-Launch Emails: Send teaser emails before launch and follow-up emails with styling tips and new arrivals after launch, using the 80/20 rule (value vs. sales pitches). 🔘▶︎ Spread the Word - Networking: Attend local fashion events, trade shows, and pop-up markets with business cards and a refined pitch. - Webinars: Host webinars on fashion trends or styling tips, offering incentives for attendance. Implementing these tactics will ensure your brand launch gets the attention it deserves. #LaunchSuccess #BuzzBuilding #BrandExcitement What’s one tactic you’ve found most effective in generating buzz for a new product or brand launch?

It’s high time that you stop hard selling on social media. If you are posting 7 times a week, 5 time it shouldn’t look like that you are selling something. Instead of pushing your products directly, focus on sharing content that adds value to your audience's lives. This could be tips, insights, or stories that relate to the challenges your customers face or just let them have some fun watching your content. Show them how your brand fits into their world, When you talk about your product, do it in a way that feels authentic not like a hard pitch. For example, recently we started working with a women’s apparel brand, and instead of sharing the usual product photoshoots that used to look super professional, we started a GRWM (Get Ready With Me) series, where our in-house creators are styling their outfits in a more authentic way. If you can do this in-house, cool! Otherwise, key catch-up: 2 slots at Influend are open for this month.

Unveiling the Best Marketing Strategies for Your Fashion Brand: A Holistic Approach. Are you a fashion business owner frustrated by slow sales? Most brands face this challenge, which can be attributed to a lack of effective marketing. However, it should be noted that marketing is not the sole driver of sales. Your brand's foundation, product assortment, and understanding of your audience play important roles in determining your success. Here are key strategies: ✔️ Understand Your Target Audience: Conduct market research, gather data, and create customer personas to guide your marketing efforts effectively. ✔️ Craft a Compelling Brand Story: Share the journey behind your brand, your values, and the mission that drives you. ✔️ Develop a Unique Assortment: Invest time in product development, quality control, and trend analysis to create offerings that stand out in the market and align with your brand’s identity. ✔️ Optimize Your Online Presence: Invest in a user-friendly website with high-quality imagery and compelling product descriptions. ✔️ Implement Targeted Marketing Strategies: Use a mix of channels, such as social media advertising, influencer partnerships, email marketing, and search engine optimization (SEO), to reach your target customers where they are most active. By adopting a holistic approach that addresses both foundational issues and effective marketing strategies, you can position your fashion brand for long-term success. Want to learn more about how to grow your fashion brand? Check out the full article in the link below. https://lnkd.in/gBYJ7kf5 #fashionbrand #fashionmarketing #fashiondesigner #fashionbusiness