About
Are you a retailer or a fashion brand owner looking to increase product margins and build…
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Articles by Yevgeniya A.
Contributions
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How can you ensure your team is adaptable when expanding your business?
From an expert's perspective, a diverse and collaborative team is indispensable. Diversity fosters innovation, offering varied perspectives for creative problem-solving. Such a team reflects a broader market understanding, enhancing the development of inclusive products. Collaboration among diverse talents amplifies efficiency and learning, leading to higher productivity. Additionally, a culture valuing diverse opinions encourages open communication, reducing groupthink and promoting a positive work environment conducive to growth and success.
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How can you effectively incorporate data into your entrepreneurial storytelling?
Selecting the appropriate data is crucial; not all data holds the same weight. Opt for credible, accurate, and relevant data that resonates with your audience, making your story compelling. Yet, the foundation lies in designing the right attributes for data collection from the outset. Every business step involves data, each point contributing to decision-making. Many businesses merely skim the surface, missing finer details crucial for in-depth analysis. By meticulously gathering comprehensive data from the start, you empower future analysis, enabling precise decision-making and preventing paralysis in understanding complex business dynamics.
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What are the best practices for building resiliency in a startup?
In the realm of startups, change and uncertainty are constant companions, offering both challenges and opportunities. While they can be disruptive, embracing them fosters innovation and growth. To succeed, a proactive, creative, and courageous mindset is essential. However, having a clear roadmap is equally crucial. It provides a structured plan that adapts to change and helps navigate uncertainty. A defined end goal serves as a beacon, even if the path to it alters; the destination remains constant. This combination of adaptability and a focused goal ensures resilience and progress amid the ever-evolving startup landscape.
Activity
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Which innovations should you include in your 2025 assortments? Anticipating trends and optimizing assortments is an art. With our Assortment…
Which innovations should you include in your 2025 assortments? Anticipating trends and optimizing assortments is an art. With our Assortment…
Liked by Yevgeniya A. Yushkova (YAY)
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🙏🏼 Un grand merci à Olivier Guyot et Fashion Network pour cet échange enrichissant autour de l'impact de Snapchat dans l'univers du luxe…
🙏🏼 Un grand merci à Olivier Guyot et Fashion Network pour cet échange enrichissant autour de l'impact de Snapchat dans l'univers du luxe…
Liked by Yevgeniya A. Yushkova (YAY)
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Two weeks ago, we had the pleasure of welcoming Ramona Messore, VP General Manager at Saks Fifth Avenue Bal Harbour, as a guest speaker in the Retail…
Two weeks ago, we had the pleasure of welcoming Ramona Messore, VP General Manager at Saks Fifth Avenue Bal Harbour, as a guest speaker in the Retail…
Liked by Yevgeniya A. Yushkova (YAY)
Experience
Education
Licenses & Certifications
Publications
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Podcast: Sustainability, Solid CX, & The Future Of Fashion
spamming zero podcast
It’s our 50th episode of Spamming Zero, so we figured we'd make a statement - a fashion statement, that is ;)
Thrilled to have Yevgeniya (YAY) Yushkova, Founder of Yushkova Design Inc. and guest-host Kristina Keene on to talk top tips for fashion brands, sustainability, longevity, and so much more. This week, on Spamming Zero.
What’s Covered?
A bit about YAY’s background
Fashion brands that are doing phenomenal work today
The importance of sustainability…It’s our 50th episode of Spamming Zero, so we figured we'd make a statement - a fashion statement, that is ;)
Thrilled to have Yevgeniya (YAY) Yushkova, Founder of Yushkova Design Inc. and guest-host Kristina Keene on to talk top tips for fashion brands, sustainability, longevity, and so much more. This week, on Spamming Zero.
What’s Covered?
A bit about YAY’s background
Fashion brands that are doing phenomenal work today
The importance of sustainability (and who is nailing this)
The inspiration behind some of YAY’s collections
Top tips for E-Commerce brands who want to be timeless
Channeling creativity into your CX
Providing a more personal touch to the shopping experience
YAY’s thoughts on influencer marketing
And more
Patents
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YAY
Issued US 85359090
Belts; Bottoms; Jackets; Scarfs; Shoes; Sleeves worn separate and apart from blouses, shirts and other tops; Tops; Women's clothing, namely, shirts, dresses, skirts, blouses; Women's shoes
Projects
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Manila Fashion Festival FW15
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Fall Rush National Brand
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In less than one year of sales, Fall Rush private label brand grew from $0 to $7.5M YTD in sales with under $2M spending budget for a brand new division, achieving placement in 500 stores with a forecasted 250% YOY growth. Increased margin from 52% to 65% with in first year of operations.
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Jerome By Nat & Liv
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Optimized operations and established a strong assortment representation online, building the company’s e-Commerce platform that reached a conversion rate from 1.5% to 10% in less than three months.
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Versona Brand
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Achieved double-digit sales increases in one quarter by establishing brand identity and a target market for Versona Brands, from $30M to $34M.
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YAY Brand
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Launched an international company meeting the luxury brand needs of high-end boutique stores and large department stores, building a strong customer base in Asia.
Languages
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Russian
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English
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Check out the world’s fastest hydrogen-powered car, built by a student-led team from TU Delft at Resourcing Tomorrow. Forze Hydrogen Racing is a…
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Together with our brand ambassador Daniil Medvedev, we open a new chapter for young tennis players in the south of France 🐊 We are delighted to…
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Vantage is Revolutionizing Retail—Join Us as Head of Marketing Check out this shot of our incredible team from a recent retreat. Our incredible…
Vantage is Revolutionizing Retail—Join Us as Head of Marketing Check out this shot of our incredible team from a recent retreat. Our incredible…
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This past Saturday, I had the privilege of organizing Columbia University’s sustainable fashion show, ECO CHIC, in collaboration with the Columbia…
This past Saturday, I had the privilege of organizing Columbia University’s sustainable fashion show, ECO CHIC, in collaboration with the Columbia…
Liked by Yevgeniya A. Yushkova (YAY)
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Big shout out to Texas Advertising & Public Relations + The Lab UT and Liza Lewis, PhD for giving Create Amor the opportunity to work with such…
Big shout out to Texas Advertising & Public Relations + The Lab UT and Liza Lewis, PhD for giving Create Amor the opportunity to work with such…
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Is the future of collaborations multi-brand? 𝗪𝗵𝗮𝘁’𝘀 𝗴𝗼𝗶𝗻𝗴 𝗼𝗻? Last week, Instagram announced a partnership with New York’s…
Is the future of collaborations multi-brand? 𝗪𝗵𝗮𝘁’𝘀 𝗴𝗼𝗶𝗻𝗴 𝗼𝗻? Last week, Instagram announced a partnership with New York’s…
Liked by Yevgeniya A. Yushkova (YAY)
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Private-label brands have grown immensely in the current fashion landscape, allowing retailers to differentiate themselves and capture market share…
Private-label brands have grown immensely in the current fashion landscape, allowing retailers to differentiate themselves and capture market share…
Shared by Yevgeniya A. Yushkova (YAY)
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Miu Miu unveils Upcycled 2024, part of the Holiday collection, introducing for the first time a fully realized wardrobe. Now in its fifth edition…
Miu Miu unveils Upcycled 2024, part of the Holiday collection, introducing for the first time a fully realized wardrobe. Now in its fifth edition…
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We are incredibly grateful to all who volunteered their time, made donations, or shared their Thanksgiving with Community Kitchen. Your kindness and…
We are incredibly grateful to all who volunteered their time, made donations, or shared their Thanksgiving with Community Kitchen. Your kindness and…
Liked by Yevgeniya A. Yushkova (YAY)
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Unveiling the Best Marketing Strategies for Your Fashion Brand: A Holistic Approach. Are you a fashion business owner frustrated by slow sales? Most…
Unveiling the Best Marketing Strategies for Your Fashion Brand: A Holistic Approach. Are you a fashion business owner frustrated by slow sales? Most…
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