IT'S CHRISTMAS 🎄 🎅 🤶 If you know me, you probably know that I love Christmas. I try and keep my love for this season under wraps until roughly this time of year... or at least I try to. I certainly relate to this video, though. In my house, as the Halloween decorations come down, the Christmas decor slowly starts going up. But let's talk about this video from a personal branding point of view. Each holiday season, Mariah Carey reclaims the spotlight as the Queen of Christmas, with "All I Want for Christmas Is You" landing in the top 10 year after year. There are other bands who have Christmas hits that reclaim a spot in the Billboard 100, like Wham's Last Christmas and Slade's "It's Chrissttmaaas" hit. What sets Mariah Carey apart and establishes her as festive royalty, is that she leans into Christmas being a main part of her personal brand. The other day SocialB posted the importance of focusing on what works for you/your brand and what resonates with your audience, instead of getting caught up with marketing tactics. This video is another example of how brands can do that, Mariah Carey isn't releasing TikTok/Gen Z viral music, she is continuing with what her audience engage with. Of course, a VERY important part of marketing is innovating and experimenting. Mariah Carey experiments whilst sticking to her Christmas niche by collaborating on more Christmas albums with other stars who help establish her Christmas Queen status. https://lnkd.in/eaGw98hz 👍 Follow me for more marketing insights. 🎄🎅 🤶 54 Days till Christmas! #PersonalBranding #Marketing
MARIAH CAREY - IT'S TIME!!!! (2024)
https://www.youtube.com/
Yes she is back!!!
Full Stack Marketer talking about all things marketing… and dogs 🐾
1wFor anyone who cares, this post was initially much better but LinkedIn randomly deleted all my text, so I had to re-write it :(