SocialB

As the year wraps up, it’s the perfect moment to assess your team's training needs! 🎓 Teams managing communities often find themselves overwhelmed by complaints, which can overshadow the positive engagement happening within. 🤔 To truly build a strong community and boost overall engagement, it's essential to address both the concerns and the compliments! Let's make sure your team is equipped to recognise and respond to both sides effectively. Now's the time to invest in training and empower your community managers! 💪 #SocialMediaManagement #CommunityEngagement #TrainingMatters

When it comes to reaching students, Instagram Ads stand out for their unique blend of visuals, interactivity, and engagement, but the core approach is similar to other platforms: show why your university is the best choice! 🌟 Instagram’s highly visual format makes it perfect for showcasing your campus, academic life, and student experiences. To help universities make the most of this platform, my blog covers tactics to build awareness, drive consideration, and encourage applications through a full-funnel approach. Want to learn how to use Instagram Ads to position your university as the place to be? Check out the blog https://lnkd.in/eFtqymUZ #HigherEdMarketing #InstagramAds #StudentAttraction #UniversityMarketing

Thinking About AI for Your Marketing? 🤖 AI is transforming marketing — helping with everything from content creation to data analysis! Get the full breakdown of AI’s power in marketing and how it can help your brand thrive in our latest blog. Read more now 👉 https://lnkd.in/eWrwGp5W #AIMarketing #DigitalTransformation

Did you know that 44.5% of marketers are now tapping into AI for content creation? We recently surveyed you, our followers, to understand how you're using AI, and the results are fascinating! Here’s the breakdown: 📝 To write social media captions: 60% 📊 For unbiased marketing analysis: 20% 📈 To help build a strategy: 20% 📚 Long-form content creation: 0% *phew* It’s clear that AI is shaping how we work, making quick content creation and data analysis more efficient. Are you using AI in your marketing? Let us know how! #AIMarketing #MarketingTrends #SocialMedia

Dive into the latest platform updates with our monthly digital roundup! We cover key marketing changes, from new AI tools in Google Ads and Instagram’s strategy insights, to TikTok’s search ads and the role of user-generated content (UGC) in search. Stay ahead with these updates to power your marketing strategy 👉 https://lnkd.in/ercsf9Zs #DigitalMarketing #SocialMediaUpdates

As the SocialB team remembers last night's fireworks display and team outing, we notice that there are many similarities between marketing and organising a team fireworks/bonfire night social. 🔑 Planning is the key to success Just as organising a fireworks display requires meticulous planning to ensure a memorable display, successful marketing campaigns rely on strategic planning, and apparently so do team outings. Sadly, the SocialB team were slightly underprepared last night which resulted in most of the team watching the fireworks display from beyond the gates after the event had reached capacity. Our Head of Digital Delivery, Richard Clarke, was very prepared, getting through the gates into the event and enjoying an amazing view of the fireworks. 📸 You have to capture attention I think everyone has been to at least one boring firework display in their life, they don't compare to those that grab attention with bursts of light, colour, and sound. Marketing campaigns essentially aim to do the exact same thing. By creating eye-catching visuals, intriguing messages, or strong brand statements to make a target audience stop and take notice. ⏳ Building anticipation helps drive engagement The build-up to a fireworks display often creates excitement, last night's display started with lighting a bonfire and then starting with a few smaller rockets as the fireworks got bigger and bigger leading to the finale. Similarly, marketing campaigns build up anticipation through awareness and consideration activities to get audiences excited about a new product/service or message and conversion marketing activities with a harder CTA.

🖤 Although Christmas sometimes overshadows it, let’s not forget that the Black Friday frenzy is now less than a month away, and as marketers, we need to be prepared! If you’re already developing your Black Friday content plan, that’s fantastic! Maybe you’re crafting a landing page to capture all that traffic, but hold on a second! It's so annoying when promotional pages from previous years start racking up traffic again, only to find their URL includes the year it was published. You're left wondering whether to update the old page or create a whole new one. To avoid this headache entirely, don’t include the year in your URLs! By building an evergreen page that you can update each year, you’ll retain the SEO equity you’ve built over time rather than starting from scratch. For more Black Friday marketing tips, read our blog > https://lnkd.in/eh_vxJnX Let’s make this Black Friday a seamless success! 🛍️✨ #BlackFriday #MarketingTips #SEO #EvergreenContent

The ONLY social media tactic you need to know... You may have heard recently that you should focus on Instagram stories to expand your reach, but do you want to know the best “trick” or “tactic” for any social media? It will revolutionise your social media strategy and it's easy and simple! Do what actually works for you and your brand! Trends come and go, and algorithms are constantly shifting, but what stays consistent is the unique relationship you have with your audience. If your community doesn’t engage with reels, it’s okay to focus elsewhere—prioritise the content and interactions that genuinely resonate with them. It’s important to remember that every algorithm change or “tip” from these platforms ultimately serves their purpose, which is often centred on increasing ad revenue. What drives revenue for Instagram may not be what drives engagement for your brand. For instance, maybe hashtags no longer give you the reach they once did, or a new feature isn’t appealing to your followers. The secret is in testing and learning rather than reacting to every new trend or update. Focus on the areas that are true to your brand and meaningful to your audience. If you keep your community at the heart of your strategy, you’ll stay agile through the updates while keeping your engagement strong. #SocialMediaTips #InstagramMarketing #DoWhatsRightForYou

SEO is NOT for search engines 🙅♀️ ❌ 🙅♀️ Or maybe we should say SEO is not just for search engines. Gone are the days when SEO was all about optimising for Google. Nowadays, consumers are searching for everything from restaurant reviews to fashion inspiration on social media platforms like Instagram, TikTok, and Pinterest. If your audience is turning to social media for answers, your brand needs to be there! Here’s how to effectively leverage social media as a search engine: 🔍 Research Keywords: Just as you would for traditional SEO, apply keyword research tailored to each platform. Tools like TikTok's “Trending Centre” can help identify what’s hot right now! 😍 Craft Engaging Content: Keep users watching with compelling hooks and creative presentation. 💪 Optimise Your Profile: Make sure your profile is discoverable by including relevant keywords and defining your niche clearly. 💬 Encourage Engagement: Ask questions, prompt discussions, and create content that naturally invites interaction. 🙏 Unify Strategies: Bring your social media and search teams together to create a cohesive approach. Read more about why social media SEO matters 👉 https://lnkd.in/eqXSr3J5 At SocialB, we understand the importance of adapting to these changes. Whether it’s through social media audits, management, or paid advertising, we can help your brand thrive in this new landscape. Ready to upgrade your social media presence and generate more revenue? Let’s chat, drop us a message and book your free strategy session with us today! #SEO #SocialMediaMarketing #DigitalMarketing #SocialMediaSEO #BrandStrategy #MarketingTrends #Engagement

What a lovely way to finish the week! All of our courses are designed and delivered by leading experts in the industry: people who live and breathe #digitalmarketing best practice and who thrive on keeping abreast of the latest marketing trends. It's so lovely that this shows through in the client experience, this time a custom in-house course for a B2B business advisory service. If it's time your digital marketing & social media had a shake up, we’ll tailor our teaching to perfectly match your needs, focusing on the channels and skills that are most relevant to you. Learn more by speaking to one of our team: [email protected] #MarketingTraining #MarketingStrategy #Upskilling