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Three-Quarters of Young Consumers Prefer Click-and-Mortar™ Grocery Shopping! Millennials and Gen Z are leading the way, embracing both digital and physical channels for their grocery purchases. The recent PYMNTS Intelligence study unveils the trend, with 78% of millennials, 76% of bridge millennials, and 73% of Gen Z shoppers opting for a blend of online and in-store shopping. In contrast, only 50% of Gen X, and much less of baby boomers and seniors, follow suit. Key industry players like Walmart and Kroger are also capitalizing on this shift. Walmart's CFO highlighted the impact of digital solutions like Scan & Go, while Kroger's CEO stressed the importance of personalization in driving engagement and spending. To cater to the needs of these hybrid shoppers, an omnichannel mobile coupon solution integrating digital and physical shopping is essential. By offering personalized, location-based coupons directly to smartphones, businesses can drive foot traffic, boost online sales, and enhance customer engagement and spending. Embrace the omnichannel approach to meet the evolving demands of your customers and stay ahead in the competitive retail landscape. #RetailTrends #Omnichannel #CustomerExperience

Three-Quarters of Young Consumers Prefer Click-and-Mortar™ Grocery Shopping! Millennials and Gen Z are leading the way, embracing both digital and physical channels for their grocery purchases. The recent PYMNTS Intelligence study unveils the trend, with 78% of millennials, 76% of bridge millennials, and 73% of Gen Z shoppers opting for a blend of online and in-store shopping. In contrast, only 50% of Gen X, and much less of baby boomers and seniors, follow suit. Key industry players like Walmart and Kroger are also capitalizing on this shift. Walmart's CFO highlighted the impact of digital solutions like Scan & Go, while Kroger's CEO stressed the importance of personalization in driving engagement and spending. To cater to the needs of these hybrid shoppers, an omnichannel mobile coupon solution integrating digital and physical shopping is essential. By offering personalized, location-based coupons directly to smartphones, businesses can drive foot traffic, boost online sales, and enhance customer engagement and spending. Embrace the omnichannel approach to meet the evolving demands of your customers and stay ahead in the competitive retail landscape. #RetailTrends #Omnichannel #CustomerExperience

According to retail forecasts, holiday shoppers are expected to spend an average of $1,121 on gifts this season. Millennials in cities like Brooklyn, Austin, and Portland are projected to spend significantly more, with estimates reaching up to $500 above the national average. However, spending predictions vary across sources, with some reports estimating an average holiday budget of $935. Additionally, surveys suggest shoppers plan to purchase approximately 14 gifts each this year, showcasing the spirit of generosity during the holiday season. #holidayshopping #amazonday #AmazonPrime #MobileCommerce #OnlineShopping #DigitalMarketing #eCommerce #BusinessGrowth #OnlineSales #DigitalCommerce #TechTrends #OnlineShopping #RetailTrends #DigitalSales #FutureOfRetail #eCommerce #RetailTrends #OnlineShopping #BusinessGrowth #EcommerceSafety #FraudPrevention #OnlineShopping

Deloitte 2024 Holiday Retail Survey is showing an uptick in consumer sentiment and continued focus on value. Consumers are increasingly shopping big deals, pulling forward their purchasing (both Amazon and Walmart had Oct events), and shopping mobile. 💰 Spending Growth 💰 ▫️ Holiday spending fcst to increase 8% ($1,778 per HH) ▫️ Physical gifts spend projected flat, experiences +16% (i.e. events & travel) ▫️ 80% retail execs expect top-line gains 📱 Channel Insights 📱 ▫️ 71% will shop online, w/48% on mobile ▫️ Top Formats: Online (will spend the most), Mass Merchants, Dept Stores, Off-Price, and Independent retailers ▫️ 52% of online shoppers will build cart/favorites and wait for promo to buy 🛍️ Category Insights 🛍️ Clothing & Accessories is top category in $, but fcst to decrease 10% (along w/gift cards). Electronics and Food & Beverage projected to increase 👥 Consumer Demographics 👥 ▫️ HHs $100-$199k will increase spending (+17%). $50-99k and $200k flat ▫️Millennials (62%), Gen Z (58%) and Gen X (47% ) heavily shopping Mobile. ▫️Gen Z most likely to buy from Social (20%), followed by Millennials (18%). These two cohorts also most likely to Self-Gift 🎁 Other Trends 🎁 ▫️75% will shop early with more spending in Oct (38% vs. 24% LY) ▫️Consumers prioritizing Quality (47%), Value (45%) and Variety (36%) ▫️29% plan to purchase from friend/family's Wish List on retailers' site https://lnkd.in/g9-rVZvX https://lnkd.in/gxKuE_mh #futureofretail #retail #futureofcustomerexperiences #RetailTrends #HolidayShopping #ConsumerInsights #Ecommerce #Holiday2024 #CustomerExperience #DigitalShopping #businessnews #genz #millenials

RETAIL NEWS: As we head into the 2024 holiday season, consumer spending trends are expected to continue evolving, with shoppers focusing on both digital innovation and in-store experiences. According to PwC’s latest Holiday Outlook, spending is projected to increase by 7%, with consumers planning to allocate an average of $1,638 for gifts, travel, and entertainment. This reflects a significant jump in spending from last year despite inflation concerns. https://lnkd.in/gAckFQHc Retailers should be prepared for a mix of digital and physical shopping, with technologies like AI and personalized customer service playing a more prominent role. Shoppers, particularly Gen Z and millennials, are also showing a preference for sustainability and experience-based gifts. The combination of these factors will make this holiday season a critical time for retailers to leverage tech-enabled solutions to meet evolving consumer demands and drive profitability. To stay competitive, brands must embrace omnichannel strategies and optimize inventory and promotions based on real-time data, ensuring they can deliver both convenience and value. This season is shaping up to be one of personalized shopping experiences, tech integration, and strategic spending by consumers across all demographics. #RetailTrends #Holiday2024 #Ecommerce #PersonalizedShopping #InventoryOptimization

👉 Most consumers plan to shop online this holiday season. Shopping in stores has never been as unpopular as it is today. According to a recent study by Bain & Company, 76% of surveyed Americans say they plan to do most of their holiday shopping online. What hasn’t changed is that 55% of all U.S. consumers will wait until November to start their holiday shopping (while another 19% won’t shop for the holidays at all). 🧐 One of the most intriguing insights from this new holiday shopping trends report is a generational shift in how people decide what to buy. The youngest group, Gen Z, primarily relies on recommendations from friends to decide where to shop—a preference they share with Boomers, the oldest group surveyed. Meanwhile, both Millennials and Gen Xers named “Google or other search engines” as their top source for shopping inspiration. #onlineshopping #ecommerce #zestlogic #shoppingtrends

FYI: While some people started shopping during October’s promotions most plan to start next month, according to research by Bain & Company. Bain & Company’s research also suggests that many consumers will start shopping for their holiday purchases in the coming weeks. While 10% of U.S. shoppers began shopping in October and 16% are starting their in December, more than half (55%) of U.S. shoppers will start shopping in November, according to the survey. Nearly half (47%) of the 1,000 consumers surveyed by Experian said they will shop in brick-and-mortar retailers. Baby boomers are the most likely generation to shop in stores, followed by Gen Xers, millennials and Gen Zers. Read More: https://loom.ly/BuUzR-M #holidayshopping

A recent survey conducted by Bain & Company of consumers around the world including Australia shows that 76% would buy at least half of their holiday purchases online. This behaviour also changes across demographic, with baby boomers likely to shop in store, followed by Gen X, then millennials. Depending on a retailer's target demographic- it's essential that retailers are prepared to capture their audience, whether online or offline. Read more on the article from Retail Dive! #Retail #eCommerce #Holidays

More than 8,000 consumers were surveyed globally for Klaviyo's annual Consumer Spending Report. Reports like this can help brands understand how specific demographics are planning to spend the holiday season. I'm happy to announce that adQuadrant collaborated on this year's guide that covers the below: ✅ Inflation and its effects on holiday spending ✅ Insights on shopping timing ✅ Expert analysis on survey trends from ecommerce leaders Get your copy Now! https://lnkd.in/gDRH-9re

This segment discusses Gen Z preferences for brick and mortar shopping as part of an Omnichannel relationship with favored brands